Product Offerings
Products:
Confectionery: Marshmallows, Gummies, Candies, Chocolate Beans, Jelly Pudding
Bakery: Cookies, Biscuits
Seasonal Products: Gift Sets, Candy Toys
Pack Rite (Hong Kong) Company Limited is a dynamic manufacturer, exporter, and wholesaler specializing in confectionery and seasonal food gift items. Based in Sha Tin, Hong Kong, the company is known for producing licensed and custom-branded sweets under stringent quality standards and creative packaging solutions.
Company Background and Core Business
Established in Hong Kong, Pack Rite (Hong Kong) Company Limited has positioned itself as a reliable supplier in the global candy and gift product market. The company focuses on designing and distributing high-quality confectionery and bakery items, particularly for seasonal promotions, gift packages, and licensed character-based candy assortments.
With over two decades in the industry, Pack Rite has built a solid reputation by partnering with global character licenses such as Disney, Lulu the Piggy, and Sumikko Gurashi. These collaborations have allowed them to access a wide consumer base, particularly in Asia, Europe, and the Middle East.
Product and Service Offerings
Pack Rite offers an extensive portfolio across various product categories:
-
Confectionery
- Marshmallows (various shapes and flavors)
- Gummies (Tattoo Gummy, character gummies)
- Candies (lollipops, sour candies)
- Chocolate Beans (in tubes, boxes, and character dispensers)
- Jelly Pudding
-
Bakery Products
- Cookies and Biscuits in themed packaging for children and festive seasons
-
Seasonal and Gift Products
- Candy Toys, character-themed containers
- 3D Printed Chocolate Pops
- Holiday Gift Sets (e.g., Easter eggs, Christmas tins)
Services include custom packaging design, private labeling, and promotional product creation tailored to the client’s market needs.
Specialization and Unique Selling Proposition (USP)
Pack Rite’s specialization lies in licensed and customized confectionery manufacturing. By securing partnerships with globally recognized brands like Disney, they offer unique value through character-themed candies, enhancing appeal among children and collectors.
Their competitive edge includes:
- Creative, themed packaging that boosts shelf presence
- Strict adherence to food safety compliance across markets
- Custom design capability for seasonal promotions
Financial Strength
While Pack Rite’s financials are not publicly available, their extensive product line, continuous licensing partnerships, and global export activity underscore a stable operational foundation. Regular participation in international trade fairs such as ISM Cologne and Canton Fair further validates their commercial standing.
Shipment Records
Trade data platforms indicate:
- Over 480 international shipments made since 2019
- Key export markets include Japan, UAE, Saudi Arabia, South Korea, and Germany
- Products shipped include character-themed jelly, chocolate beans in tubes, and seasonal gift tins
Target Market
- Retailers and department stores requiring seasonal confectionery
- Supermarkets and toy stores seeking novelty candy toys
- Distributors of licensed food products
- Promotional gift buyers for holidays and events
Their products primarily target children and family-focused retail segments, capitalizing on trends in gifting and novelty food products.
Capabilities
- Manufacturing Facilities in partnership with certified OEM plants in China and Southeast Asia
- Product Customization for branding, flavors, and packaging
- Compliance Testing for market-specific regulations (e.g., EU, GCC, FDA)
Certifications and Compliance
Pack Rite ensures its supply chain complies with:
- ISO 22000 Food Safety Management System
- HACCP Compliance
- EN71 and ASTM Toy Safety Standards for candy toys
- Regular third-party lab testing for microbial and allergen safety
Customer Testimonials
Distributors and retail chains have commended Pack Rite’s:
- Punctual delivery even during peak seasons
- Flexibility in MOQs for customized projects
- High repeat sales driven by strong shelf appeal and licensed branding
Major Achievements
- Exclusive rights for Disney and Sumikko Gurashi-themed confectionery in select markets
- Top supplier for Middle East seasonal gift packs, particularly during Ramadan and Eid
- Developed Tattoo Gummy line, which became a trending candy in Southeast Asia in 2023
- Participated in over 15 international trade fairs since 2020, strengthening global visibility
Pack Rite (Hong Kong) Company Limited continues to merge creativity with food safety and licensing excellence, making it a trusted name in the global novelty confectionery and gift segments.