Exhibiting at Asia Fruit Logistica 2025

Pagoda Global Fresh Limited is a Hong Kong-based fresh produce trading company that operates under the brand name Dinofresh. As a wholly owned overseas subsidiary of Shenzhen Pagoda Industrial (Group) Corporation Limited — China’s largest fruit retail chain — Pagoda Global Fresh plays a pivotal role in sourcing, branding, and distributing high-quality Chinese fruits to global markets. Leveraging the supply chain strength of its parent company and its strategic location in Hong Kong, the company has become an agile and trusted supplier in the international fresh produce sector.

Core Business and Offerings

Pagoda Global Fresh specializes in the export of premium Chinese fruits with an emphasis on apples and pears. The company’s core offerings include:

• Apple Varieties:

  • Fuji: Crisp and sweet apples sourced from top production areas in Shaanxi and Shandong.
  • Paradise 13: A premium branded variety known for its high sugar content and deep red hue.
  • Aini: A fragrant apple variety developed for sweetness and storage longevity.
  • Venus: A specialty variety targeted at premium retail channels and high-end consumers.

• Pear Varieties:

  • Singo Pear: A Korean variety cultivated in China, known for its large size and juiciness.
  • Crown Pear: With firm flesh and extended shelf life, ideal for long-distance shipping.
  • Golden Pear: Round and golden-hued, popular for its rich flavor.
  • NanShui Pear: A traditional Chinese variety with crisp texture and light sweetness.

Products are marketed under the Dinofresh brand, which emphasizes freshness, traceability, and quality assurance. The company uses modern cold-chain logistics and quality control systems to maintain produce integrity from orchard to destination.

Specialization and USP

Pagoda Global Fresh Limited differentiates itself through:

• Strong upstream integration with Pagoda Group’s nationwide network of over 5,600 fruit retail stores and multiple sourcing hubs across China.
• Brand ownership with Dinofresh, giving it an edge in consistency and customer trust in international markets.
• Freshness assurance through real-time monitoring of cold chain logistics from packhouse to port.
• Flexibility in logistics via Hong Kong's advanced re-export capabilities, allowing tariff optimization and global distribution.

The company also provides tailored packaging and labeling solutions for clients across Southeast Asia, the Middle East, and Europe, adapting to retail and regulatory needs.

Financial Overview

While Pagoda Global Fresh operates as a subsidiary, it benefits from the financial muscle of the Pagoda Group. According to public disclosures:

• Pagoda Group Annual Revenue (2023): Exceeded US$2.3 billion, with more than 5 million tons of fruit sold domestically and internationally.
• Pagoda Global Fresh Export Contribution: Estimated to be US$40–50 million annually based on product volume and FOB values.
• Warehouse Capacity: Over 100,000 square meters of integrated storage across China, supporting year-round supply consistency.

Shipment Records and Global Reach

Based on international trade records and third-party platforms:

• Estimated Shipments (2023): Over 3,200 TEUs of fresh produce shipped globally under Dinofresh.
• Top Export Markets:
  • Southeast Asia: Thailand, Indonesia, Malaysia, Vietnam.
  • Middle East: UAE, Saudi Arabia.
  • Europe: Netherlands, Russia, UK.
• Transit Time Management: Achieves under 14 days shipping window for Southeast Asia via ocean freight and under 72 hours to UAE via air cargo for premium fruit SKUs.

Pagoda Global Fresh uses temperature-controlled reefers and real-time tracking to ensure compliance with cold chain standards and phytosanitary regulations.

Target Market

Pagoda Global Fresh targets:

• Wholesale Fruit Distributors seeking premium Chinese apples and pears with consistent supply.
• Modern Retail Chains and Supermarkets needing branded produce with visual appeal and reliable shelf life.
• Foodservice Clients and Importers looking for ready-to-sell packed fruit SKUs.
• E-commerce Exporters in need of flexible volumes and value-added packaging.

Capabilities

• Sourcing Scale: Access to thousands of hectares of contract farming through Pagoda’s vertically integrated network.
• Custom Packing Solutions: Retail-ready packs, QR-coded traceability, and customized carton branding.
• Logistics & Cold Chain: End-to-end cold chain management from orchard to export port; consolidation hubs in Shandong, Shaanxi, and Hebei.
• Compliance Expertise: All exports meet the stringent standards of China’s General Administration of Customs and the destination country’s import regulations.

Certifications and Compliance

• Global GAP certification for partnered orchards.
• ISO 22000: Food Safety Management System compliant.
• HACCP: Implemented across post-harvest and packing facilities.
• China Customs AEO: Authorized Economic Operator status enabling faster export clearance.
• Member of the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-products (CFNA).

Customer Testimonials

“Pagoda’s Dinofresh apples have consistent sizing, sweetness, and shelf life — our go-to brand for premium segments in Southeast Asia.”
– Senior Procurement Manager, Thai Import Distributor

“Reliable shipping schedules and clean documentation — it makes importing from them smoother than most suppliers.”
– Import Compliance Officer, UAE-based Fresh Produce Retailer

Major Achievements

• 2023: Expanded operations into Europe with the first Dinofresh shipment to Rotterdam, Netherlands.
• 2022: Launched new Venus Apple variety for high-end markets with positive retail feedback in Singapore and Dubai.
• 2021: Integrated QR-based traceability system allowing end consumers to scan and track product origin and certifications.
• 2020: Ranked among the top 10 Chinese fruit exporters by volume by the China Fruit Marketing Association.

Pagoda Global Fresh Limited continues to expand its global footprint as a trusted supplier of branded, premium-quality Chinese fruit, combining agricultural expertise with international trading excellence.