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Exhibiting at VIV Asia 2025

7-3438
Bangkok
12 Mar - 14 Mar, 2025

Product Offerings

Products:

Palson Pharmaceuticals is an India-based animal healthcare company headquartered in Ahmednagar, Maharashtra. With a mission to enhance the productivity and welfare of livestock and companion animals, Palson has emerged as a trusted manufacturer and supplier of veterinary pharmaceuticals, feed supplements, nutraceuticals, and herbal formulations. The company is led by a deep-rooted commitment to quality, affordability, and rural animal healthcare access.

Core Business and Offerings

Palson Pharmaceuticals operates as a comprehensive veterinary health solutions provider, manufacturing and marketing a diverse range of products targeted at both preventive and curative animal health needs.

Product Categories:

  • Veterinary Pharmaceuticals:

    • Enroson, Cefti-S, OXYLEV-DS, Closen 15, SERRASON, STREPTOSON
  • Feed Supplements and Nutraceuticals:

    • Calcivet Forte, Calcivet Gold Bolus, GroVit-H, Florazyme, Cadovit, Hemocad
  • Liver Tonics and Digestive Aids:

    • LIVOCUREM, Digecad, Cadoliv
  • Reproductive Health and Uterine Tonics:

    • Utroclean Liq., Ment-pH, Aat-Tak 12.5% EC
  • Milk Enhancers and Lactation Stimulants:

    • Milk-O-Max Forte, Boostovet Bolus, Grolact-Liquid, Lacten Forte Tab.
  • Mineral Mixtures and Bolus Formulations:

    • Mauli Licks Co-Cu Strong, Calcivet, Shiny Star
  • External Applications and Ointments:

    • MaxHeal Ointment, MASTILEAV 5gm
  • Anti-Diarrheals and Electrolytes:

    • Dysenta-L, Glucopal

These products are tailored for cattle, buffaloes, poultry, goats, and companion animals, offering both allopathic and ayurvedic formulations.

Specialisation and Core USP

Palson Pharmaceuticals is distinguished by:

  • Wide-spectrum veterinary portfolio: Over 30 formulations covering critical veterinary health segments
  • Affordability-focused innovation: Cost-effective alternatives to premium global brands
  • Rural veterinary reach: Product accessibility in remote and underserved regions
  • Dual formulation capability: Allopathic and herbal veterinary product lines under one roof
  • In-house branding and distribution: Strong regional branding under the “Palson” name

Its comprehensive product line is particularly effective in addressing issues such as mastitis, anestrus, milk production shortfalls, mineral deficiencies, and infectious diseases in dairy cattle.

Target Market

Palson Pharmaceuticals serves a broad and inclusive client base across:

  • Livestock farmers and dairy cooperatives
  • Veterinary hospitals and clinics
  • Distributors and stockists across India
  • Animal health NGOs and rural development programs
  • Emerging international markets in South Asia and Africa

The company’s focus on affordable, reliable animal healthcare makes it a preferred brand among India’s vast rural livestock-keeping population.

Capabilities

  • Manufacturing Facility: GMP-compliant unit in Ahmednagar with capacity for tablets, boluses, liquids, and powders
  • R&D and Formulation Lab: Development of innovative, field-validated veterinary products
  • Quality Control Division: Ensures product compliance with national standards (Drug Controller of India)
  • Field Support Team: Vets and technicians deployed for product demonstrations, awareness, and farmer education
  • Private Labeling and OEM: Supports veterinary brands and marketers with contract manufacturing

Certifications and Compliance

  • GMP Certification for veterinary pharmaceutical manufacturing
  • Approved by Indian Veterinary Authorities for licensed product distribution
  • Compliance with Indian Drug & Cosmetics Act for veterinary formulations
  • Adheres to FSSAI norms for applicable feed and mineral supplement products

Palson continuously invests in quality systems to meet the evolving regulatory demands in domestic and export markets.

Financials

As a privately held company, Palson Pharmaceuticals does not disclose audited financial data. However, based on market insights:

  • Estimated annual turnover between ₹15–25 crore
  • Presence in over 12 Indian states with 300+ distribution points
  • Steady YoY growth driven by product diversification and veterinary field outreach
  • Increasing contribution from herbal and ayurvedic veterinary products

The company’s revenue model includes direct sales, channel sales, and B2B manufacturing contracts.

Shipment and Trade Data

Palson Pharmaceuticals is expanding its export footprint, particularly in:

  • Bangladesh, Nepal, Sri Lanka, and African nations (pilot trade initiatives ongoing)
  • Exports focus on bolus formulations, feed supplements, and herbal tonics
  • Shipment volumes typically range between 500–5,000 units per product per order
  • Custom labeling and export documentation provided under OEM partnerships

International expansion is supported by the scalability of its manufacturing operations and regulatory documentation.

Recognitions and Market Presence

  • Listed in India’s leading veterinary pharma directories
  • Participated in national trade events like Poultry India Expo and DairyTech India
  • Recognized by veterinary associations for supporting livestock productivity in drought-prone regions
  • Partnered with veterinary NGOs and cooperatives for free livestock camps and treatment drives

Its branding, especially products like Milk-O-Max Forte and Calcivet Forte, are widely recommended by rural veterinarians.

Customer Testimonials

Veterinarians and farmers frequently report:

  • Noticeable increase in milk yield within weeks of using lactation stimulants
  • Faster recovery in uterine infections and metabolic disorders
  • Improved calf growth and fertility outcomes
  • Easy availability and trust in product consistency

Repeat prescriptions by veterinary doctors and long-term stockist relationships reflect the credibility and efficacy of the Palson portfolio.