Exhibiting at Thaifex - Anuga Asia 2025

Panus Interfoods Co., Ltd. is a dynamic Thai food manufacturer and franchise operator headquartered in Bangkok, Thailand. Best known for its Chicky Chic brand, the company specializes in the production of processed chicken products and the operation of one of Thailand’s fastest-growing fried chicken franchise networks. With a strong focus on food innovation, quality, and entrepreneurial growth, Panus Interfoods has become a recognized player in Thailand’s quick service restaurant (QSR) and frozen food sectors.

Company Background and Core Business

Founded to serve the rising demand for hygienic, ready-to-eat meat-based products and franchise-driven food retailing, Panus Interfoods Co., Ltd. began its operations with a simple aim: to deliver great-tasting, value-driven chicken meals to the mass market. The company’s business model encompasses food manufacturing, franchise development, and culinary innovation, offering a full spectrum of B2B and B2C services.

Its flagship brand Chicky Chic operates a network of franchise outlets, offering Thai-style fried chicken and snacks in high-traffic locations nationwide.

Product and Service Offerings

Panus Interfoods’ product and service range includes:

• Processed Chicken Products

  • Fried Chicken
  • Grilled Chicken
  • Chicken Nuggets
  • Chicken Tenders

• Frozen Foods

  • Pre-cooked chicken items
  • French Fries
  • Microwaveable ready-to-eat meals

• Sauces and Seasonings

  • Chicky Chic Signature Sauces
  • Marinades for grilled and fried items

• Franchise Services

  • Franchise kits and training
  • Centralized supply of ingredients and packaging
  • Branding, marketing, and location setup support

All food items are produced using quality-controlled processing facilities and distributed to franchisees and retail partners across Thailand.

Specialization and Unique Selling Proposition (USP)

Panus Interfoods’ core USP is its integration of food manufacturing with a scalable franchise business model. Key differentiators include:

• Consistent supply chain for franchise partners
• In-house recipe development for signature sauces and marinades
• Cost-effective franchise entry for aspiring entrepreneurs
• Centralized procurement to ensure quality and standardization across outlets

Its ability to control production, logistics, and franchise expansion makes the company highly agile and responsive to market trends.

Financial Strength

Though specific financial data is not publicly disclosed, Panus Interfoods is regarded as a mid-tier food enterprise with a growing network of franchises:

• Estimated franchise revenue contribution exceeds 60% of total revenue
• High-margin products such as sauces and frozen snacks strengthen profitability
• Franchise fee and supply-based recurring revenue model supports steady growth

The firm is continuously expanding into new provinces and secondary cities, which reflects its increasing market capitalization.

Shipment Records

Panus Interfoods’ manufacturing unit supports both domestic and limited international orders:

• Shipments primarily cater to Chicky Chic franchisees across Thailand
• B2B supply arrangements with small foodservice operators and retail buyers
• Initial exports of frozen chicken products to Cambodia and Laos

The company’s logistics are optimized for national cold-chain delivery through third-party transport partners.

Target Market

• Local entrepreneurs seeking affordable franchise opportunities
• Foodservice businesses and kiosks
• Supermarkets and minimarts stocking frozen ready-to-eat snacks
• End consumers seeking quick, tasty chicken-based meals

The Chicky Chic brand resonates well with the mass market, particularly young urban consumers and families.

Capabilities

• In-house food processing facility for frozen and pre-cooked chicken
• R&D kitchen for sauce formulation and product testing
• Franchise management system with training and SOP documentation
• Brand design and marketing team supporting franchisee promotion

Certifications and Compliance

• FDA Thailand registered
• Compliance with GMP (Good Manufacturing Practices)
• Halal Certification for chicken products
• Ongoing development for HACCP implementation

Customer Testimonials

Franchisees have highlighted the company’s accessible business model and ongoing support:

“The Chicky Chic franchise gave me a reliable source of income with full training and marketing support.” – Franchisee, Northeast Thailand

“Customers love the unique flavor of the sauces. It’s what keeps them coming back.” – Franchise Operator, Bangkok

Major Achievements

• Operates over 150 Chicky Chic outlets across Thailand
• Recognized as one of Thailand’s Top 10 Emerging QSR Franchises
• Expanded franchise presence into Tier 2 and Tier 3 cities in 2023
• Awarded Franchise Excellence Certification from Thailand Franchise Standard

Panus Interfoods Co., Ltd. exemplifies a modern food business that combines innovation, scalability, and community entrepreneurship. Its expanding Chicky Chic brand continues to bring affordable, flavorful meals to millions of Thai consumers.