Exhibiting at International Food & Drink Event (IFE) 2025

Passione per il Food is a Rome-based Italian consulting and commercial services firm dedicated to supporting food and beverage companies in achieving growth, brand development, and international market expansion. Positioned at the intersection of culinary excellence and strategic business planning, the company has emerged as a trusted partner for artisanal producers and established brands seeking tailored market entry and positioning solutions.

Core Services and Expertise

Passione per il Food offers a comprehensive suite of consulting and commercial brokerage services, customized for the food & beverage industry. Their service portfolio includes:

• Market Analysis:

  • Trend analysis based on consumption data and retail dynamics
  • Competitive benchmarking
  • Product portfolio and shelf-readiness assessments

• Commercial Preparation:

  • Channel strategy across retail, HoReCa, and B2B distribution
  • Pricing optimization aligned with target market benchmarks
  • Promotional tactics for seasonal and long-term campaigns

• Communication Consulting:

  • Development of brand identity aligned with market culture
  • Visual strategy, including logo, color palette, and packaging
  • Production of catalogs, brochures, and exhibition material

• Digital Presence:

  • Social media strategy tailored to food product storytelling
  • Website development focused on user experience and lead generation
  • SEO and content creation to boost digital visibility

These services are tailored to Italian producers looking to elevate their business presence both domestically and internationally.

Unique Selling Proposition (USP)

Passione per il Food’s uniqueness lies in its exclusive focus on the food and beverage sector, leveraging deep industry knowledge and sensory marketing strategies. Key differentiators include:

• Food-centric branding specialization uncommon among generalist consulting firms.
• Direct collaboration with artisan producers, enabling authentic brand storytelling.
• Integration of communication design and commercial strategy under one roof.

The company's holistic approach ensures that products not only meet technical and regulatory expectations but also resonate emotionally with the end consumer.

Market Position and Clientele

Operating from Italy’s capital, Passione per il Food serves a diverse client base, ranging from:

• Artisan food producers seeking export-readiness
• Mid-size brands requiring rebranding or market repositioning
• Export consortia and trade associations aiming to develop go-to-market strategies

Their market reach includes Italy, wider Europe, and emerging food export markets in North America and Asia, often through strategic partnerships and trade fair engagements.

Project Implementation and Impact

While individual client data is proprietary, the company has successfully delivered:

• Packaging redesigns that led to +40% increase in shelf visibility
• Digital campaigns that doubled social media engagement within 90 days
• International launch strategies resulting in first-time retail placements in markets such as Germany, the UK, and Japan

These outcomes reflect Passione per il Food’s ability to convert market insights into actionable growth strategies.

Industry Engagement and Thought Leadership

Passione per il Food actively participates in industry forums and trade shows such as:

• Cibus (Italy)
• SIAL (Paris)
• Anuga (Germany)

Their presence at these venues enhances their network with importers, distributors, and retailers and strengthens their advisory role for food entrepreneurs.

The company also maintains active engagement on platforms such as LinkedIn and Instagram, where it shares branding tips, market trends, and success stories.

Digital and Design Capabilities

With a strong emphasis on digital transformation, Passione per il Food offers:

• Responsive website design for food producers and B2B platforms
• Content-driven marketing including food photography, blog articles, and newsletter campaigns
• Brand storytelling through audiovisual elements for social media and trade presentations

Their design and content services are tailored specifically for the emotional and sensory impact required in the food sector.

Strategic Vision and Growth

Looking forward, Passione per il Food aims to:

• Expand its portfolio of international clients, particularly SMEs seeking European market access
• Launch training programs and toolkits for producers on topics like export compliance and food communication
• Collaborate with regional development agencies to promote Italian food exports through strategic branding

As the global food market becomes increasingly competitive and story-driven, Passione per il Food is uniquely equipped to support producers in turning their culinary heritage into scalable commercial success.