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Exhibiting at Gulfood 2025

Za'abeel Hall 2, Z2-F70
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Media Gallery

FLAIR - Our Technique

Product Offerings

Product Categories:

Beverages, Food Additives and Ingredients

Products:

Syrups: Vanilla Syrup, Lavender Syrup, Hibiscus Syrup, Lemongrass & Cardamom Syrup, Pink Pepper & Vanilla Syrup, Kiwi Syrup

Purees: Banana Puree, Coconut Puree, Strawberry Puree, Mango Puree

Tea Extracts: Black Tea Extract, Green Tea Extract, Herbal Tea Extracts

Sauces: Chocolate Sauce, Caramel Sauce, Strawberry Sauce

Flair Syrups (e.g., Hibiscus, Lavender), Flair Tea Extracts, Flair Sauces, Flair Fruit Purees

Product Gallery:

Flair Purees

Flair Purees

Flair Sauces

Flair Sauces

Flair Tea Syrups

Flair Tea Syrups

Flair Syrups

Flair Syrups

Paxman Ltd: Elevating the Beverage Experience with Flair Syrups

Company Overview

Paxman Ltd, the brand owner of Flair Syrups, is a leading manufacturer and supplier of premium syrups, tea extracts, and purees designed to enhance the beverage experience. The company focuses on delivering high-quality flavor solutions for cafes, bars, restaurants, and home users, setting a benchmark in the beverage industry. With a strong commitment to quality and innovation, Flair Syrups has become a trusted name among beverage professionals worldwide.

Product Offerings

Paxman Ltd specializes in a diverse range of beverage enhancers, ensuring top-tier quality and authentic taste. The product lineup includes:

Flair Syrups

  • Vanilla
  • Strawberry
  • Cucumber
  • Honey
  • Peach
  • Lavender
  • Banana
  • Crème Brûlée
  • Peppermint
  • Green Banana

Flair Tea Extracts

  • Black Tea Lemon

Flair Purees

  • Strawberry Puree

These products are crafted using high-quality ingredients to ensure a rich and consistent flavor profile, making them ideal for cocktails, mocktails, coffees, teas, and culinary applications.

Competitive Edge & Unique Selling Proposition (USP)

  1. Premium Quality Ingredients: Sourced from natural extracts to maintain authentic taste and consistency.
  2. Versatility in Usage: Suitable for use in cafes, restaurants, mixology, and home beverages.
  3. Innovative Flavor Portfolio: A broad selection of flavors catering to global trends and preferences.
  4. International Standards Compliance: All products are manufactured under stringent quality controls to meet global safety and hygiene standards.
  5. Sustainable & Ethical Sourcing: Committed to sustainable ingredient sourcing and environmentally friendly production processes.

Financial Strength & Market Performance

Paxman Ltd has demonstrated consistent growth, expanding its distribution network across multiple regions. The company’s focus on innovation and quality has contributed to increasing demand among beverage professionals and retail consumers.

  • Annual Sales Growth: Estimated 15-20% growth year-over-year
  • Market Share: Growing presence in Europe, Middle East, and Asia-Pacific markets
  • Product Export Reach: Distributed across more than 25 countries worldwide

Target Markets & Global Presence

Paxman Ltd caters to a diverse clientele, including:

  • Cafés & Coffee Chains – Supporting baristas with premium syrups and purees.
  • Hotels & Restaurants – Enriching cocktail menus with innovative flavors.
  • Beverage Manufacturers – Providing industrial-scale flavor solutions.
  • Home Consumers – Offering easy-to-use, high-quality syrups for daily use.

Key export destinations include:

  • Europe: United Kingdom, France, Germany, Italy
  • Middle East: UAE, Saudi Arabia, Kuwait
  • Asia-Pacific: Japan, Australia, India

Certifications & Compliance

Paxman Ltd ensures that all products meet the highest safety and quality standards, maintaining certifications such as:

  • ISO 22000: Food Safety Management
  • HACCP (Hazard Analysis and Critical Control Points)
  • FSSC 22000 (Food Safety System Certification)
  • Kosher & Halal Certified Ingredients

These certifications reinforce the company’s commitment to quality and consumer trust.

Customer Testimonials & Industry Recognition

Paxman Ltd has received positive feedback from global baristas, chefs, and beverage professionals, recognizing Flair Syrups for its authentic taste, premium quality, and innovation in flavor development.

  • "Flair Syrups has transformed our café’s beverage menu. The flavors are rich and consistent, making them a favorite among our customers." – Café Owner, London
  • "As a mixologist, I trust Flair Syrups to provide top-notch flavors that elevate my cocktails. The range is impressive!" – Award-Winning Bartender, Dubai

Major Achievements

  • Expanded product distribution to over 25 international markets.
  • Achieved double-digit annual sales growth over the last five years.
  • Recognized as a leading brand in premium beverage syrups.
  • Established partnerships with top-tier cafés, hotels, and beverage brands globally.

Conclusion

Paxman Ltd, through its Flair Syrups brand, continues to redefine the beverage industry by delivering high-quality, innovative, and globally recognized syrups and purees. With a commitment to quality, sustainability, and customer satisfaction, the company is set to expand its footprint further, maintaining its status as a leader in the beverage flavor solutions industry.