Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Pelican Rouge Pty Ltd is a specialist coffee solutions provider based in Croydon South, Victoria, Australia. With a history tied to European coffee heritage and local expertise, the company has established itself as a one-stop destination for commercial coffee machines, premium roasted coffee beans, and café equipment services. Serving the hospitality, office, and retail coffee segments, Pelican Rouge delivers tailored solutions that meet the growing demand for high-quality coffee experiences across Australia.

Operating under the banner of efficiency, quality, and sustainability, Pelican Rouge sources, installs, and services commercial coffee systems while also offering a curated range of coffee blends and accessories.

Core Business and Offerings

Pelican Rouge offers a comprehensive range of products and services tailored to both small and large-scale coffee operations:

• Coffee Equipment Sales & Installation:

  • Automatic Coffee Machines: Touchscreen-operated systems suited for high-volume environments such as offices and cafes.
  • Traditional Espresso Machines: For professional barista-style operation.
  • Grinders: Precision coffee grinders from brands like Fiorenzato.
  • Milk Systems & Auto Tampers: Enhancing consistency and speed of beverage service.

• Coffee Supply:

  • Coffee Beans:
    • Heart & Soul: A dark roast with chocolate undertones.
    • Little Laneway: A versatile blend ideal for milk-based beverages.
    • Punt Lane: Light roast with fruity and floral notes.
  • Coffee Capsules:
    • Moulin: Rich, intense flavor profile for capsule machines.
    • Velvet: Smooth, medium-bodied alternative.

• After-Sales Support & Maintenance:

  • Equipment servicing, routine maintenance, spare parts, and operational training to ensure equipment longevity and beverage consistency.

Market and Client Segments

Pelican Rouge serves a wide range of clients including:

• Cafés and Coffee Shops
• Corporate Offices and Boardrooms
• Hospitality Groups
• Event Caterers
• Independent Roasters and Coffee Retailers

The company provides full turnkey solutions, from machine installation to coffee supply, making it a preferred partner for clients seeking dependable service and quality control.

Brand Portfolio

Pelican Rouge is an official distributor and service partner for renowned European and international coffee machine brands, including:

• Dr Coffee
• Kalerm
• Fiorenzato
• Expobar

This ensures clients have access to world-class equipment technology with local service support.

Technical Capabilities and Infrastructure

• Showroom and Testing Lab: Customers can experience machines firsthand before purchase.
• Custom Machine Configuration: Tailored settings for temperature, grind size, tamp pressure, and milk frothing.
• Onsite Support Team: Certified technicians for quick deployment and emergency servicing.

Market Trends and Strategic Positioning

• Australia's coffee equipment market is estimated to be worth over AUD 150 million annually, with strong growth driven by independent cafés and premium office coffee solutions.
• Pelican Rouge’s combination of equipment sales, bean supply, and servicing aligns with the rising preference for bundled, value-added coffee solutions.
• Emphasis on customer training and post-sales service has positioned the company as a trusted long-term supplier.

Client Testimonials

Though specific testimonials are not listed publicly, trade show presence and customer reviews from business directories highlight high customer satisfaction, especially for machine performance, roast quality, and technical support responsiveness.

“Reliable machines, exceptional coffee beans, and a team that actually understands what cafés need.” – Independent Café Owner, Melbourne

Sustainability and Ethical Sourcing

• Beans are ethically sourced, though certifications are not specified.
• Focus on machine longevity and serviceability supports waste reduction in commercial equipment.

Achievements and Recognition

• Established as a premium solutions provider for Victorian cafés and expanding into broader regions.
• Partnerships with emerging coffee chains and boutique roasters.
• Trusted supplier at several trade expos and hospitality showcases across Australia.

Pelican Rouge continues to deliver on its commitment to offering full-spectrum coffee excellence—from bean to cup to service—positioning itself as a reliable partner in Australia’s premium coffee industry.