Exhibiting at Asia Fruit Logistica 2025

The Peruvian Blueberry Growers’ Association, known as ProArándanos, is the official trade body representing the interests of blueberry producers, exporters, and associated stakeholders in Peru. Founded in 2012, ProArándanos has played a transformative role in positioning Peru as one of the world’s leading blueberry exporters. With its headquarters in Lima, the organization works to promote, develop, and protect the Peruvian blueberry industry both domestically and internationally.

Core Business and Offerings

As a non-profit trade association, ProArándanos focuses on:

• Representation & Advocacy:

  • Engaging with Peruvian governmental institutions (Ministry of Agriculture, SENASA) on phytosanitary regulations and export policies.
  • Advocating for improved logistics infrastructure and free trade agreements benefiting the blueberry sector.

• Market Promotion & Branding:

  • Leading international campaigns such as “Blueberries from Peru”.
  • Organizing promotional events in North America, Europe, Asia, and the Middle East to expand market reach.

• Technical Support & Training:

  • Offering members access to the latest agricultural technologies, pest and disease control research, and best practices in sustainable farming.
  • Hosting annual conferences, workshops, and technical tours for producers.

• Data & Market Intelligence:

  • Providing members with up-to-date statistics, export trends, shipment forecasts, and post-harvest analysis.
  • Collaborating with third-party firms for consumption data in global markets.

• Sustainability & Social Responsibility:

  • Promoting inclusive practices, gender equality, and fair labor standards in the agro-export sector.
  • Supporting sustainable water and soil management initiatives.

Specialization and USP

ProArándanos’ core specialization lies in its ability to unify and strengthen Peru’s blueberry industry through:

• Centralized Industry Coordination: Acting as the voice of over 60 major blueberry producers/exporters.
• Scientific Research Integration: Regular collaboration with national and international research institutions.
• Agile Phytosanitary Management: Facilitating rapid market access to new countries through efficient sanitary protocol development with SENASA.
• Global Market Positioning: Elevating “Peru” as a premium origin for blueberries through consistent branding and quality assurance.

Industry Performance and Impact

ProArándanos has been instrumental in Peru's meteoric rise in the global blueberry industry:

• Peru’s Global Rank: #1 exporter of fresh blueberries worldwide (as of 2022–2024).
• Export Volume (2023): Over 300,000 metric tons shipped globally.
• Export Value (2023): Exceeded US$1.4 billion, accounting for nearly 17% of global blueberry exports.
• Industry Growth: Compound Annual Growth Rate (CAGR) of 24% from 2015 to 2023.
• Farmland Expansion: Blueberry cultivation area in Peru grew from 1,000 hectares (2013) to over 18,000 hectares (2023).

Global Reach and Market Access

Thanks to coordinated efforts led by ProArándanos and SENASA, Peruvian blueberries are exported to over 40 countries across 5 continents, including:

• North America: United States (largest market), Canada
• Europe: Netherlands, U.K., Germany, Spain, France
• Asia: China, South Korea, Japan, India
• Middle East: UAE, Saudi Arabia
• Latin America: Brazil, Colombia, Chile

Trade access agreements have been fast-tracked through joint technical negotiations and rapid certification programs.

Membership and Target Stakeholders

ProArándanos members include:

• Large-scale Exporters: Camposol, Hortifrut, Agrovision, Danper, and others.
• Medium-sized Producers: Emerging exporters and vertically integrated farms.
• Agro-input Providers and Consultants: Supporting post-harvest, logistics, and input optimization.

Target beneficiaries of ProArándanos’ programs are growers seeking higher productivity, exporters aiming at new market access, and policy-makers requiring coordinated industry data.

Capabilities

• Annual Technical Summit: Hosts the most important blueberry conference in Latin America, attracting 400+ global delegates.
• Export Intelligence Platform: Real-time dashboards for volume, value, and price by market.
• Phytosanitary Protocols: Supports members in adhering to GAP, GlobalG.A.P., HACCP, and national export compliance standards.
• Trade Fair Presence: Coordinates Peruvian blueberry representation at Fruit Logistica, PMA Fresh Summit, Asia Fruit Logistica, and SIAL Paris.

Certifications and Industry Standards

ProArándanos promotes industry-wide adherence to the following certifications:

• GlobalG.A.P.
• GRASP (GlobalG.A.P. Risk Assessment on Social Practice)
• HACCP and ISO 22000
• Rainforest Alliance and Fair Trade (for sustainability-certified members)
• USDA Organic (for select farms)

Testimonials

“ProArándanos has been instrumental in opening the Chinese market for Peruvian blueberries. Their data-driven export strategy helped us scale exports by over 200% in two years.”
– Export Manager, Major Peruvian Fruit Company

“As a medium-sized grower, the technical support from ProArándanos helped us implement new fertigation methods, doubling our productivity per hectare.”
– Member Grower, La Libertad Region

Major Achievements

• 2023: Peru became the largest global exporter of fresh blueberries for the third consecutive year.
• 2022: Led the successful negotiation of export access to India and Indonesia.
• 2021: Published the first national sustainability framework for blueberry production in collaboration with the Ministry of Agriculture.
• 2020: Launched the “Blueberries from Peru” brand campaign in 8 countries.

ProArándanos continues to champion the advancement of Peru’s blueberry industry through innovation, international cooperation, and responsible farming practices. As a globally respected trade association, it plays a vital role in shaping Peru’s reputation as a premium blueberry origin on the world stage.