Exhibiting at Asia Fruit Logistica 2025

PROVID (Asociación de Productores de Uva de Mesa del Perú) is Peru’s premier non-profit industry association dedicated exclusively to the table grape sector. Founded in 2004, PROVID represents the collective interests of Peruvian grape producers and exporters by fostering sustainable development, promoting exports, coordinating phytosanitary protocols, and enhancing the international positioning of Peruvian table grapes. Headquartered in San Isidro, Lima, PROVID serves as the central liaison between government agencies, international trade bodies, and industry stakeholders.

Core Business

PROVID’s primary objectives and responsibilities include:

• Representation and advocacy for Peruvian table grape producers and exporters at national and international levels.
• Management of plant health protocols through coordination with SENASA (Peru’s phytosanitary authority).
• Support in R&D, production efficiency, and sustainability for table grape cultivation.
• Export promotion and market access negotiation across key global markets.
• Collection, analysis, and dissemination of industry data and technical updates to members.

The association plays a strategic role in ensuring the competitiveness, quality, and phytosanitary compliance of Peruvian grape exports, positioning Peru among the top global exporters of table grapes.

Product and Service Offerings

Although PROVID itself does not commercialize grapes, it offers the following services to its members:

• Market intelligence and export reporting with weekly shipping statistics and destination data.
• Technical bulletins on phytosanitary risks, pest control, and GAP implementation.
• Training sessions and field workshops for growers and exporters on postharvest handling and regulatory compliance.
• Support with certification standards including GLOBALG.A.P., SMETA, GRASP, and organic certifications.
• Industry promotion through participation in international trade fairs, such as Fruit Logistica, Fruit Attraction, and Asia Fruit Logistica.
• Negotiation of market access protocols with over 60 export destinations.

PROVID acts as a hub of knowledge, compliance, and coordination for the Peruvian table grape industry.

Specialization and USP

PROVID’s specialization is centered on:

• Sole focus on table grapes, with unmatched technical and regulatory expertise in this single commodity.
• Phytosanitary coordination with SENASA, managing inspection processes and market-specific export protocols.
• Representation of 90% of Peru’s table grape export volume, giving it unmatched industry coverage.
• Real-time export data tracking system, used by growers, logistics companies, and international buyers to monitor supply dynamics.

Its unique strength lies in bridging technical excellence, regulatory frameworks, and global promotion to build Peru’s table grape identity as premium, safe, and reliable.

Financial and Export Insights

Peru has emerged as one of the top global exporters of table grapes, a position largely supported by PROVID’s strategic actions:

• Peruvian grape exports reached 73.9 million boxes (8.2 kg/box) in the 2023–2024 season, equivalent to nearly 606,000 metric tons, according to PROVID.
• Export value exceeded USD $1.5 billion, making grapes Peru’s top non-traditional agricultural export.
• Main export destinations: United States (44%), China (12%), Netherlands, Mexico, United Kingdom, and Canada.
• The industry features over 15,000 hectares under grape cultivation, with the majority in Ica, Piura, Lambayeque, and La Libertad.
• PROVID members account for more than 90% of Peru’s total grape exports, offering representation of both small-scale growers and major agro-exporters.

Peru has surpassed Chile in some seasons to become the world’s largest exporter of table grapes by volume.

Target Market

PROVID’s services and initiatives target:

• Growers and export companies seeking market access support, data insights, and phytosanitary coordination.
• International importers and buyers who rely on PROVID’s export statistics for shipment planning.
• Government agencies and regulatory bodies involved in agriculture, trade, and biosecurity.
• Certifying and inspection entities collaborating on compliance with food safety and ethical standards.
• Trade promotion offices and export development programs aiming to elevate Peru’s brand in fresh produce markets.

The association supports both large-scale agribusinesses and regional producers across Peru’s coastal valleys.

Capabilities

• Technical and scientific committee addressing pest risk management, varietal development, and residue control.
• Partnerships with SENASA, PROMPERU, and international organizations to streamline protocols and negotiate market entry.
• Weekly export statistical system providing volume, variety, and destination analysis.
• Training and certification alignment for GLOBALG.A.P., SMETA, BRC, and Fairtrade programs.
• International advocacy through alliances with SHAFFE (Southern Hemisphere Association of Fresh Fruit Exporters).

PROVID also oversees inspection readiness programs to minimize rejections and ensure smooth cold-chain management for export compliance.

Certifications and Compliance

PROVID plays a proactive role in supporting members with:

• GLOBALG.A.P. and GRASP implementation and renewal.
• Organic certifications for producers targeting North American and European markets.
• Phytosanitary compliance via coordination with SENASA for:
  • Cold treatment protocols (e.g., for U.S. and China)
  • Fumigation procedures
  • Pest-free zone declarations (e.g., Lobesia botrana)

They also monitor MRL (Maximum Residue Limits) compliance and collaborate with exporters on adapting to new import regulations globally.

Major Achievements

• Enabled Peru to overtake Chile as the world’s top grape exporter by volume in select seasons.
• Successfully negotiated new or expanded market access to South Korea, Indonesia, Japan, Vietnam, and Thailand.
• Launched a digital real-time export monitoring platform for grapes, widely used by stakeholders.
• Supported the widespread adoption of new grape varieties such as Sweet Globe, Autumn Crisp, Allison, and Jack’s Salute.
• Partnered with PROMPERU to boost branding of Peruvian grapes in Asian and U.S. markets through in-store promotions and trade shows.

Customer Testimonials

Though not a commercial company, PROVID is consistently acknowledged across the Peruvian agri-export sector:

• “PROVID’s weekly data is essential for planning our shipments and pricing strategy.”
• “Their coordination with SENASA helps us avoid unnecessary delays and rejections.”
• “We rely on PROVID to help us stay ahead of international compliance and trade protocols.”

The association’s value is reflected in its pivotal role in transforming Peru into a global grape export powerhouse.