Exhibiting at Thaifex - Anuga Asia 2025

Phuc Sinh Corporation is a leading Vietnamese exporter of agricultural commodities, renowned globally for its premium-quality products, particularly in the categories of coffee, pepper, and spices. Established in 2001 by entrepreneur Phan Minh Thông, the company has rapidly evolved into a major player in the international food and beverage industry, representing Vietnamese agricultural excellence in over 100 countries.

Core Business

Phuc Sinh specializes in the processing and export of a wide array of agricultural products, including but not limited to coffee, pepper, cashew nuts, star anise, cinnamon, chili, and desiccated coconut. The company operates across all stages of the supply chain—from sourcing raw materials directly from farmers to processing, packaging, and exporting—ensuring quality control at every step.

Product and Service Offerings

Phuc Sinh's product portfolio is diversified across several categories:

• Coffee: Arabica, Robusta, Specialty, and Excelsa coffee beans.
• Pepper: Whole black and white pepper, freeze-dried and brined pepper.
• Spices & Nuts: Cashew nuts (multiple grades), cassia, star anise, turmeric, dried chili, desiccated coconut.
• Others: Cascara tea and rice.

The company also markets consumer-ready products under its retail brand Vietspices, making high-quality Vietnamese agricultural goods accessible to end consumers globally.

Specialization and Core USP

Phuc Sinh’s USP lies in its vertical integration model that spans from farm to port. It has invested in state-of-the-art processing facilities and operates under strict international quality standards. This model enables it to ensure traceability, consistent quality, and competitive pricing—three key factors for success in the global F&B market.

Financial Strength

While exact revenue numbers for recent years are undisclosed, Phuc Sinh has consistently ranked among Vietnam’s top agricultural exporters. In 2022, the company reportedly surpassed USD 300 million in annual export revenue, with year-over-year growth driven by its expanding market reach and diversified portfolio.

International Shipment Records

According to global trade platforms such as Volza and ImportYeti:

• Number of Shipments: Over 2,500 international consignments recorded in the past five years.
• Key Markets: USA, EU (especially Germany, Netherlands, and France), Japan, South Korea, and Middle Eastern countries.
• Primary Products Exported: Coffee, pepper, cashew nuts, star anise, and dried chili.

These data points highlight Phuc Sinh’s strong global distribution network and repeat buyer base.

Target Market

Phuc Sinh primarily targets:

• Bulk buyers such as food processors, spice blenders, and wholesalers.
• Premium food brands and retailers seeking high-quality certified ingredients.
• Specialty coffee roasters and tea blenders in Europe, North America, and Asia.

Capabilities

• Two ISO- and HACCP-certified processing plants in Ho Chi Minh City and Dak Lak.
• In-house R&D for product innovation in dried spices and beverages.
• Fully integrated logistics and compliance systems for traceability and quality assurance.

Certifications and Compliance

Phuc Sinh adheres to major international standards, including:

• ISO 22000:2018
• HACCP
• BRC (British Retail Consortium)
• Rainforest Alliance Certification for its coffee products
• Kosher and Halal certifications for specific products

These credentials reinforce the company’s commitment to food safety and sustainability.

Customer Testimonials

While direct customer testimonials are not publicly disclosed, Phuc Sinh's long-standing relationships with global clients and repeat international orders signify high customer satisfaction. Its brands are increasingly present on shelves in premium supermarket chains and specialty stores.

Major Achievements

• Recognized among Vietnam's Top 100 Sustainable Enterprises by VCCI.
• Won the Gold Quality Award at the Vietnam Value program for multiple years.
• Founder Phan Minh Thông has been honored as one of Vietnam’s leading entrepreneurs in the agricultural sector.
• Expanded brand Vietspices into major export markets with growing consumer brand recognition.

Phuc Sinh Corporation continues to pioneer the international representation of Vietnamese agricultural excellence through innovation, quality control, and a deeply embedded sustainability ethos.