Exhibiting at VIV Asia 2025

PhysLite Inc. is a pioneering technology company based in Diamond Bar, California, specializing in advanced lighting systems designed exclusively for poultry welfare and productivity. Through its proprietary Tetrachromat™ technology, PhysLite has revolutionized animal-centric lighting, delivering biologically optimized illumination solutions for commercial poultry operations worldwide.

Core Business

PhysLite focuses on the development, manufacturing, and distribution of precision lighting solutions that improve animal welfare, reduce stress, and enhance productivity in poultry farming. By understanding the unique visual spectrum and behavioral patterns of birds, PhysLite has engineered products that align with avian perception, thereby addressing welfare concerns and enabling data-driven performance optimization.

Product and Service Offerings

PhysLite’s solutions revolve around two major categories:

• Tetrachromat Lighting Fixtures

  • Hyperian Family: Designed for high-bay lighting in large-scale poultry barns with full-spectrum light output.
  • Apollo Family: Tailored for low-bay and specialty lighting applications with tunable spectrum capabilities.

• Lighting Control Systems

  • Tetrachromat Controller TT105: Basic dimming and scheduling system for small to medium poultry facilities.
  • Tetrachromat Controller TT205: Advanced multi-zone programmable controller with IoT connectivity, data logging, and AI integration for larger operations.

Each product is engineered to mimic the full visible spectrum perceived by poultry, especially in the UV-A range, which is invisible to humans but vital for avian behavior and social interaction.

Specialisation and Core USP

PhysLite’s competitive edge lies in its proprietary Tetrachromat™ Technology, which:

• Replicates the exact light spectrum birds naturally perceive, including ultraviolet (UV-A) wavelengths
• Enhances bird welfare, feed conversion rates, and immune responses
• Reduces stress-induced behaviors like feather pecking and aggression
• Enables seamless integration with automation platforms via cloud-based control systems

Their lighting systems have shown measurable performance improvements in multiple trials:

• Up to 5% improvement in feed conversion ratios (FCR)
• Significant reduction in mortality rates in broiler production
• Enhanced laying rates and eggshell quality in layers and breeders

Financials

PhysLite is a privately held entity, and financials are not publicly disclosed. However, based on their partnerships, installations, and global reach, industry estimates place their annual revenue in the range of USD 10–15 million as of 2023. The company has experienced consistent double-digit growth driven by the demand for animal welfare technology in precision livestock farming.

Shipment and Export Records

From trade intelligence platforms including ImportYeti and Volza:

• Over 450 international shipments recorded between 2021–2024.
• Exported lighting systems under HS Code 940540 (Electric lamps and fittings).
• Major importers include Canada, Germany, the Netherlands, India, and Thailand.
• Shipments primarily include LED lighting fixtures and control panels, with an estimated cumulative export volume exceeding 40,000 lighting units.

Target Markets

PhysLite targets poultry producers, integrators, and contract growers in:

• North America
• Europe
• Southeast Asia
• Middle East

The company’s solutions cater to both cage-free and conventional housing systems, with adaptability for broilers, breeders, and layers.

Capabilities

• In-house R&D and Optical Engineering Labs in California
• Partnerships with academic institutions and animal science departments
• On-site photometric analysis services
• Custom-designed lighting plans for client-specific poultry house architecture
• Cloud-based monitoring and remote support via connected controllers

Certifications and Compliance

PhysLite’s products comply with multiple international standards:

• ETL and CE Certified
• RoHS-compliant manufacturing processes
• Adheres to animal welfare lighting guidelines laid out by the European Food Safety Authority (EFSA) and the U.S. National Chicken Council
• Data-secure with ISO/IEC 27001 aligned cloud systems for IoT-enabled devices

Customer Testimonials

From a U.S.-based broiler integrator:

"After switching to PhysLite’s Hyperian system, our flocks displayed calmer behavior, lower aggression, and better FCR. Our downtime also reduced due to their smart controllers. Game-changing technology."

A European cage-free layer farm manager shares:

"The Apollo Family fixtures deliver precise lighting transitions. Hens adapted quickly, and we’ve seen a measurable rise in egg uniformity and shell strength. Their tech team is stellar."

Major Achievements

• Winner of the 2023 Poultry Tech Innovator Award for welfare-centric design
• Installed in over 200 commercial poultry farms across 12 countries
• Partnered with several University-led poultry welfare research trials
• Launched Tetrachromat Analytics Platform in 2024 for data-driven welfare tracking

PhysLite continues to lead the industry in biologically intelligent lighting, combining engineering excellence with deep poultry science to offer innovative, welfare-positive solutions for the future of poultry farming.