Chada Brand, headquartered in Ratchaburi, Thailand, is a leading manufacturer and exporter of premium Thai pickled vegetables, processed meats, chili pastes, and traditional condiments. Established with a mission to preserve and modernize Thailand’s culinary heritage, Chada Brand has grown into an internationally recognized food company serving both domestic and global markets with authentic, preservative-free, and naturally fermented food products.
Company Overview
With origins rooted in traditional Thai food craftsmanship, Chada Brand operates under the philosophy of maintaining original recipes while adopting modern food safety practices. The company is known for its high-quality ingredients, artisanal fermentation methods, and broad product diversity, catering to both household consumers and foodservice industries.
Product Portfolio
Pickled Radish
- Sweet Pickled Radish: Whole, Stripped, Diced, Chopped, and Chipped formats
- Salted Pickled Radish: 0% sugar variant for health-conscious and diabetic consumers
These products are crafted using traditional fermentation and natural drying processes, enhancing their use in stir-fries, soups, and Thai-style salads.
Pickled Mustard Greens
- Sour Pickled Mustard Greens: Available in whole, sliced, and stripped formats
- Three-Flavored Mustard Greens
- Pickled Mustard Greens in Soy Sauce
Popular in both Thai and Chinese cuisines, these are exported in vacuum-sealed and jar packaging to maintain freshness.
Other Preserved Products
- Pickled Bamboo Shoots
- Pickled Garlic with Honey
- Pickled Salted Plum
- Pickled Lime
- Preserved Mixed Vegetables
These items are widely used in Asian dishes and distributed through ethnic grocery stores worldwide.
Chili Pastes
- Pickled Radish Chili Paste: Mild, Medium, Extra Spicy, and Vegetarian variants
- Salted Egg Chili Paste
- Shrimp Chili Paste
- Mang-Da Chili Paste (Giant water bug essence for authentic Thai flavor)
- Extra Spicy Chili Paste
Made with roasted ingredients and traditional pounding techniques, these pastes are ideal for use as condiments, marinades, or cooking bases.
Processed Pork
- Premium Pork Sausage
- Dried Shredded Pork
- Crispy Sweet Shredded Pork
- Crispy Shredded Pork with Herbs
- Crispy Pork Strips
- Smashed Pork
Produced using carefully selected pork cuts, these products are vacuum-packed and sealed to maintain flavor and crunch.
Other Signature Items
- Coconut Sugar and Palm Sugar: Naturally sourced from Thai palms, packed for both retail and foodservice
- Natural Sea Salt Flowers
- Homemade Garlic Breads
- Kra-Ya-Sart: Traditional Thai dessert made with rice, sesame, and sugar
- Premium Fish Sauce
- Shrimp Paste
These products showcase Chada Brand's commitment to retaining Thailand’s food identity while innovating for modern palates.
Manufacturing and Infrastructure
- HACCP and GMP-compliant production facility in Ratchaburi
- In-house fermentation and drying zones for full process control
- Custom labeling and export-ready packaging solutions
- Vacuum-sealed and jarred formats for export stability
Chada Brand’s facilities are audited regularly to meet local FDA and international export safety requirements.
Market Presence and Export
Chada Brand products are exported to over 15 countries, including:
- United States
- Canada
- Japan
- Australia
- United Kingdom
- Singapore
- Malaysia
The company works with specialty Asian grocery stores, wholesalers, and restaurant supply chains. Its products are also listed on popular e-commerce platforms in Southeast Asia.
Certifications and Recognition
- Certified by Thailand’s Food and Drug Administration (FDA)
- Approved for export under Thai Ministry of Commerce regulations
- Multiple-time recipient of the OTOP (One Tambon One Product) Award for local excellence
- Listed in the Thai Chamber of Commerce “Trusted Thai Brand” directory
Marketing and Brand Development
- Regularly features in local food exhibitions and Thai gastronomy showcases
- Active presence on social platforms, particularly Facebook and YouTube, where the brand shares traditional recipes and cooking methods
- Offers branded merchandise and curated gift boxes during festive seasons
Product Innovation and Customization
- Ability to develop private label products for international clients
- Innovations include low-sodium, no-sugar pickles and vegan chili pastes
- Trialing eco-friendly packaging materials for export cartons and retail jars
Strategic Advantages
- Vertical Integration: Own sourcing of vegetables from contract farms in Ratchaburi and neighboring provinces
- Cultural Authenticity: Uses traditional Thai recipes with minimal processing
- Export Flexibility: Multi-format packaging (retail, foodservice, OEM/private label)
Key Achievements
- Over 2,000 metric tons of annual product output
- Supplied over 300 Thai restaurants overseas
- Rated among the Top 10 Thai Pickled Food Exporters in independent trade directories
Chada Brand continues to elevate the global perception of Thai preserved and fermented foods through artisanal quality, culinary integrity, and export-grade manufacturing standards. With expanding international demand, the company is poised to become a flagship Thai food brand in global markets.
