Exhibiting at Asia Fruit Logistica 2025

Planasa (Plantas de Navarra, S.A.) is a global agri-tech leader in the development, production, and commercialization of premium berry and vegetable varieties. Headquartered in Valtierra, Navarra, Spain, the company has grown from a regional horticultural enterprise into one of the most influential players in global plant breeding and nursery services.

Core Business

Planasa specializes in plant variety research, propagation, and commercialization. Their vertically integrated model encompasses:

• Plant breeding and varietal development across berries and vegetables.
• Large-scale nursery operations for propagation and supply.
• Fresh produce production and global distribution.
• Technical support and consulting services for growers worldwide.

The company is best known for its proprietary berry varieties and elite garlic and asparagus lines, which are grown and distributed across more than 25 countries.

Product and Service Offerings

Planasa’s portfolio includes:

Berry Varieties:

• Strawberries: Premium cultivars such as Sabrina®, Victory®, Rábida®, and Darselect.
• Raspberries: Varieties like Adelita®, Erika®, and Lagorai®.
• Blueberries: Breeding programs focused on early, sweet, and firm selections.
• Blackberries: New hybrid selections targeting sweetness and thornless traits.

Vegetables and Others:

• White and Green Asparagus: From traditional varieties to early-season hybrids.
• Garlic: Extensive selection of softneck and hardneck cultivars, including Spring Blanco.
• Endives: Premium roots for hydroponic endive production.
• Avocado and Cherry Rootstocks: Recent expansions into tropical fruit propagation.

All products are available with technical field support and optimized agronomic protocols, ensuring successful adaptation to local growing conditions.

Specialization and USP

Planasa’s strength lies in its proprietary breeding programs, which are driven by:

• Six research centers spread across Spain, France, Mexico, the U.S., and Morocco.
• A pipeline of over 225 registered plant varieties, protected by global IP rights.
• Focused R&D on organoleptic quality, shelf life, disease resistance, and regional adaptability.
• Exclusive licensing models that allow controlled commercial distribution and grower support.

The company is particularly recognized for its premium flavor profiles, with consumer-preferred cultivars dominating premium shelves in European and North American markets.

Financial and Export Insights

Though privately held and not obligated to publish full financials, Planasa is among Europe’s largest plant breeders. Key data include:

• Over 1 billion plants produced annually, with major nurseries in Spain, France, Poland, Mexico, and the U.S.
• Operations in 25+ countries, with over 7,000 employees across R&D, production, and sales.
• Export presence includes fresh berries, nursery plants, and varietal licenses globally.
• The company is backed by Cinven, a leading international private equity firm, since 2020, enabling strategic acquisitions and R&D investment.

In 2025, Planasa acquired ABZ Seeds, a Netherlands-based pioneer in F1 hybrid seed-propagated strawberries—marking a major expansion in seed-based innovation.

Target Market

Planasa’s client base includes:

• Commercial growers and cooperatives in Europe, the Americas, and Asia.
• Fresh produce exporters and importers seeking high-performing, shelf-ready varieties.
• Retail chains and supermarket groups sourcing consistent, premium fruit.
• Licensees and propagation partners in protected geographical zones.
• Agri-investors and farming companies pursuing high-margin crops with technical support.

Their market strategy balances exclusive licensing with broader open-market supply chains depending on region and crop.

Capabilities

• 1,500+ hectares of nurseries globally to ensure year-round propagation.
• Controlled variety protection (PVR) across Europe, the U.S., and Latin America.
• Rapid-cycle breeding techniques with molecular marker-assisted selection.
• High-level biosecurity and sanitary controls in all propagation centers.
• Fresh fruit production hubs for strawberries and raspberries in Spain and Mexico.

These capabilities ensure quality control from genetic development to commercial harvest.

Certifications and Compliance

Planasa adheres to stringent agricultural, environmental, and food safety certifications, including:

• GlobalG.A.P.
• ISO 9001 for quality management.
• Plant Passport EU compliance for phytosanitary movement.
• GRASP (GlobalG.A.P. Risk Assessment) for social practices.
• R&D compliance with UPOV guidelines for plant variety protection.

Each nursery and production unit operates under local and international regulations to meet high retail and export market requirements.

Major Achievements

• Creator of the Sabrina® and Adelita® varieties, now widely grown across 5 continents.
• 225+ global plant variety registrations, with more under development.
• Recognized as a top-5 global berry breeder, with increasing diversification into tropical and seed crops.
• Acquisition of ABZ Seeds in 2025, strengthening the company’s portfolio in seed-propagated strawberries.
• Successful implementation of exclusive licensing models that protect growers and assure consistent quality.

Customer Testimonials

Although confidential in many licensing agreements, Planasa’s varieties have received industry acclaim:

• Adelita® raspberry praised by major European retailers for flavor and post-harvest life.
• Victory® strawberry recognized for balancing yield and taste by growers in Spain, Italy, and Mexico.
• Global nursery clients cite excellent propagation ratios, disease resistance, and agronomic support as key strengths of the brand.