Exhibiting at Thaifex - Anuga Asia 2025

Plant Origin Food Co., Ltd. is an innovative FoodTech and AgriTech startup based in Chiang Mai, Thailand, dedicated to revolutionizing plant-based nutrition through sustainable, science-driven alternatives. Established in April 2022, the company is the creator of Exx, Thailand’s first vegan egg substitute derived from rice bran protein, setting a new standard in clean-label, allergen-free, and eco-conscious food solutions.

Core Product and Innovation

The flagship product, Exx, is a plant-based egg replacer powder developed using hydrolyzed rice bran protein. This innovation serves as a functional, cholesterol-free alternative to conventional eggs and is designed for:

• Baking and cooking applications
• Vegan and allergen-free diets
• Food service and commercial-scale plant-based meal production

Key attributes of Exx include:

• Made entirely from Thai-sourced rice bran, a byproduct of rice milling
• Contains no soy, gluten, or cholesterol
• Offers emulsifying and binding properties equivalent to eggs in recipes

Research and Development

The development of Exx is backed by rigorous scientific collaboration with Chiang Mai University, and the formulation is currently under a joint patent application. The innovation combines:

• Enzymatic hydrolysis techniques to extract and stabilize rice protein
• Flavor masking to neutralize the naturally strong taste of bran
• Powdered format for shelf-stability and global distribution

This positions Plant Origin Food as a high-potential IP-driven startup in the alternative protein space.

Founding Team and Vision

The founding team comprises:

• Pasakorn Niratbhand (CEO): Sustainability consultant turned entrepreneur
• Panu Srisawasdi (COO): Culinary entrepreneur with food production expertise
• Prof. Akkasit Jongjareonrak: Lead R&D from Chiang Mai University specializing in food hydrolysis

Their shared vision is to leverage underutilized agricultural byproducts to create value-added, climate-positive food products that promote food security and local economic growth.

Market Position and Achievements

Plant Origin Food has gained recognition in both local and international markets, including:

• Selected as a finalist for the MassChallenge Switzerland 2025 cohort, one of the world’s leading startup accelerators
• Featured at THAIFEX Anuga Asia 2025 under Thailand’s Innovative Product Pavilion
• Exhibited at SushiTech Tokyo 2025, introducing Exx to Japanese B2B buyers and chefs
• Received strong interest from vegan restaurants, bakeries, and food manufacturers seeking egg alternatives

Target Market and Applications

The target segments for Exx include:

• Vegan and plant-based consumers
• Food manufacturers looking for clean-label egg substitutes
• Bakeries and cafes aiming to diversify their vegan offerings
• Exporters and importers in health-food sectors

Exx is designed for scalability, offering industrial and retail formats to meet the needs of both foodservice and household consumers.

Sustainability and Impact

By using rice bran—a low-cost, locally abundant agricultural byproduct—Exx reduces food waste while supporting Thai rice farmers. Environmental and social benefits include:

• Lower carbon footprint compared to animal-based eggs
• Utilization of non-GMO, upcycled ingredients
• Localized value chains for rural economic development

Business Model and Capabilities

• Product Type: Functional powdered egg replacer
• Production Scale: Pilot batch capacity with scaling plans for OEM production
• Distribution: Direct-to-B2B, retail collaborations, and export partnerships

The company plans to expand its R&D pipeline into other plant-based functional foods and is actively seeking investors, strategic partners, and co-manufacturers.

Brand Identity

• Brand: Exx
• Positioning: Smart, functional, sustainable
• Packaging: Minimalist, bilingual (Thai-English), shelf-stable powder pouches

The brand emphasizes transparency, nutritional clarity, and culinary versatility, with marketing efforts focused on eco-conscious millennial and Gen Z consumers.

Key Milestones

• Developed and filed joint patent with Chiang Mai University for Exx formula
• Showcased Exx at THAIFEX Anuga Asia 2025 and SushiTech Tokyo
• Entered MassChallenge Switzerland 2025 accelerator program
• Initiated talks with regional distributors and health food brands

Plant Origin Food Co., Ltd. is redefining what’s possible in alternative protein by turning overlooked resources into nutritional innovation—making “sustainability the default” for plant-based consumers worldwide.