Plantae Life Co., Ltd. is a pioneering FoodTech startup based in Huai Khwang, Bangkok, Thailand, leading the charge in Southeast Asia’s plant-based nutrition industry. Established in 2022, Plantae has rapidly evolved into Thailand’s #1 plant-based protein brand, combining high-quality formulations with cutting-edge product innovation and digital-first consumer engagement.
Core Business and Product Portfolio
Plantae specializes in plant-based nutritional products designed to support fitness, wellness, and sustainable living. The company’s key product lines include:
- Complete Plant Protein Powders: High-protein formulations made from pea and rice proteins, offering a complete amino acid profile.
- RTD Plant Protein Drinks – Bottle On The Go:
- Available in flavors like Chocolate and Strawberry
- Launched across 7-Eleven Thailand in November 2023
- 31g protein, 0g sugar, 180–190 kcal per serving
- H! Protein Bars: On-the-go bars targeting health-conscious snackers.
- Functional Nutrition:
- Active BCAAs for fitness recovery
- Collagen Booster for skin and joint health
- Lite Protein for weight-conscious consumers
- Probiotics + MCT + Protein mix for digestive and metabolic health
These products are tailored to address a wide range of nutritional needs, from active lifestyles to beauty and wellness.
Market Position and Brand Identity
Plantae has positioned itself as a digitally native, health-forward brand with a mission to make plant-based nutrition mainstream. Key achievements include:
- 284x growth within 9 months of launch
- Achieved #1 best-seller status on Thailand’s leading e-commerce platforms in 2021
- First Thai plant-based protein to win a 3-star Superior Taste Award from the International Taste Institute
- Featured by top influencers and backed by celebrity brand ambassadors such as Billkin Putthipong and Mai Davika
Target Market and Customer Segments
Plantae's customer base spans a wide spectrum of demographics:
- Urban millennials and Gen Z with active and wellness-driven lifestyles
- Vegans and lactose-intolerant individuals seeking dairy-free protein alternatives
- Fitness enthusiasts and athletes using BCAAs and performance-focused nutrition
- Beauty-focused consumers exploring collagen and probiotic blends
Business Growth and Retail Expansion
Within its first two years, Plantae has achieved:
- Nationwide availability through online channels and convenience stores
- Strategic product launch in 7-Eleven, one of Thailand’s largest retail chains, enhancing offline visibility and accessibility
- Rapid expansion of SKUs across wellness, performance, and everyday nutrition categories
Capabilities and Operations
- R&D Driven Innovation: In-house product development team specializing in vegan protein blends and functional foods
- Supply Chain Excellence: Scalable production and packaging infrastructure to support both e-commerce and mass retail
- E-commerce First Strategy: Deep integration with platforms like Shopee, Lazada, and JD Central, supported by high-engagement digital campaigns
Certifications and Compliance
Plantae’s products meet stringent quality and safety standards, including:
- FDA Thailand certification
- Halal compliance
- Free from dairy, gluten, and artificial additives
This makes the brand suitable for a wide variety of consumers, including those with dietary restrictions and ethical consumption values.
Customer Testimonials and Brand Perception
User reviews highlight:
- Great taste and smooth texture of protein powders and RTD bottles
- Digestive comfort and satiety
- Stylish, informative packaging that resonates with younger consumers
The company maintains a strong presence on social media, with high engagement on Instagram (@plantae.life) and Facebook, where it shares educational content, promotions, and user success stories.
Key Achievements
- Winner of Superior Taste Award 2022 (International Taste Institute)
- Expanded SKU range across four major product categories within two years
- Established as the most searched plant-based protein brand in Thailand
- Major campaign launches with celebrity partnerships to expand market appeal
Plantae Life Co., Ltd. is a standout innovator in Asia’s plant-based food space, merging nutritional science, lifestyle branding, and sustainability to redefine how protein and wellness are consumed in everyday life.
