Joe-Ry Family Co., Ltd. is a prominent Thai food processing company based in Muang, Samut Sakhon, specializing in the production of freeze-dried fruits, vacuum-fried snacks, IQF (Individually Quick Frozen) fruits, and herbal powders. With a reputation for quality and innovation under its flagship brands Wel-B and Veggiez, the company has become a key exporter and OEM supplier for health-focused snack products across Asia, Europe, and North America.
Core Business
Joe-Ry Family Co., Ltd. operates in the value-added food manufacturing industry, focusing on premium-grade fruit processing using cutting-edge dehydration technologies. Its core business encompasses:
- Freeze-Drying: For lightweight, crispy texture with preserved nutrients
- Vacuum Frying: For healthy, low-oil fruit chip alternatives
- IQF Freezing: For retaining natural taste, texture, and shelf life
- Herbal Processing: Aloe vera and other botanical-based powder production
With over 15 years of experience, Joe-Ry Family serves both the B2B and B2C markets, including major international retailers, private label buyers, and health-conscious consumers.
Product and Service Offerings
The company produces and exports a wide array of snack and ingredient products:
Freeze-Dried Fruit Snacks
- Strawberry
- Mango
- Banana
- Coconut
- Durian
- Pineapple
- Apricot
- Peach
Vacuum-Fried Fruit Chips
- Jackfruit Chips
- Banana Chips
IQF Frozen Fruits
Herbal Powders
- Aloe Vera Powder
- Other custom-dried herbal extracts
These products are offered in retail packs, bulk formats, and custom OEM/private label configurations, targeting supermarkets, health food chains, and online wellness brands.
Specialisation and Core USP
Joe-Ry’s competitive edge lies in its technological expertise in freeze-drying and vacuum frying, enabling preservation of color, taste, texture, and nutritional profile. Key USPs include:
- Use of 100% real Thai fruit sourced from GAP-certified farms
- No added preservatives, colors, or artificial flavors
- In-house R&D and formulation services for product development
- Full traceability and documentation support for international buyers
Their signature brand Wel-B has become synonymous with guilt-free snacking and premium health products in Southeast Asia and Japan.
Financial Overview
While exact financials are private, insights from market databases and trade records suggest:
- Estimated Annual Revenue: THB 120–150 million (USD 3.3–4.2 million)
- Export Revenue Share: Approx. 70%
- Year-on-Year Growth: 10–15% over the past five years
- Export Clients: Retailers, wholesalers, and online sellers in USA, Japan, South Korea, and China
Joe-Ry’s revenue is driven by consistent demand for tropical fruit snacks and rising global interest in clean-label products.
Shipment Data
According to ImportGenius and trade databases:
- Total Export Shipments (Last 3 Years): Over 40 shipments
- Top Destinations: USA, Japan, China, South Korea, Malaysia
- Main Exported Products: Freeze-dried mango, banana chips, IQF durian
These figures validate the company’s role as a consistent exporter in the health snack and frozen tropical fruit category.
Target Market
Joe-Ry Family targets:
- International health snack distributors
- Organic and natural food chains
- Vegan and gluten-free product segments
- Online brands and grocery marketplaces
- Functional food manufacturers (via ingredient supply)
With rising health consciousness globally, Joe-Ry has aligned its offerings to serve clean-label, low-fat, nutrient-rich, and plant-based demand clusters.
Capabilities
- Production Capacity: 500+ metric tons/year across freeze-dried and vacuum-fried formats
- Employees: 61–500 personnel, including skilled technicians and QA staff
- Manufacturing Certifications: HACCP, GMP, Halal, BRC
- OEM Capabilities: Product customization, co-packing, multilingual labeling, documentation
Advanced machinery and high hygiene standards ensure that Joe-Ry consistently meets export-grade expectations.
Certifications and Compliance
Joe-Ry Family Co., Ltd. holds the following certifications:
- HACCP – Hazard Analysis & Critical Control Points
- GMP – Good Manufacturing Practices
- Halal – For Muslim-market compliance
- BRC – British Retail Consortium global food standard (for key export batches)
All products are manufactured under tight quality control, with batch-level traceability and regular audits.
Customer Testimonials
“Wel-B snacks have been a hit in our health section. Clean ingredients and great shelf life.”
— Retail Chain Buyer, Japan
“Joe-Ry’s freeze-dried mango is now our bestseller online. Excellent packaging and consistent quality.”
— E-commerce brand, United States
Major Achievements
- Brand Recognition: “Wel-B” widely stocked in Thai organic stores and exported to over 10 countries
- International Expansion: Export relationships in North America, East Asia, and the Middle East
- Product Innovation: Among the first Thai companies to commercialize vacuum-fried jackfruit at scale
- Trade Participation: Exhibitor at Thaifex, FOODEX Japan, and SIAL China
Joe-Ry Family Co., Ltd. represents the new generation of Thai food exporters—merging tradition, tropical agriculture, and advanced food technology to deliver world-class health snacks and ingredients across global markets.
