Exhibiting at Thaifex - Anuga Asia 2025

Paluckcharoen Co., Ltd., operating under the brand Punsansook, is a Thailand-based manufacturer and exporter of agricultural products, herbal teas, and locally processed foods. Located in Mae Ramat district of Tak Province, the company serves as a rural economic catalyst by blending traditional Thai farming with value-added product innovation.

Company Background and Core Business

Paluckcharoen Co., Ltd. was founded with a mission to elevate the livelihoods of local farmers by transforming raw agricultural produce into market-ready, health-focused products. Functioning as both a commercial entity and an agricultural cooperative, the company integrates farming, processing, and branding under a community empowerment model.

The brand Punsansook, which translates to “plant love,” reflects its deep commitment to sustainable farming, ethical sourcing, and consumer wellness. The company collaborates with village producers to ensure that raw materials are cultivated using organic and regenerative practices.

Product and Service Offerings

Paluckcharoen’s diversified product lines include:

• Herbal Teas and Supplements

  • Dried Turmeric Slices
  • Turmeric Powder
  • Herbal infusion blends

• Processed Agricultural Foods

  • Homemade Baked Goods (Bread, Cakes, Pastries)
  • Traditional Thai snacks

• Fresh Produce

  • Organic Turmeric Roots
  • Locally grown vegetables and fruits

• Dried Agricultural Products

  • Dried Mushrooms
  • Dehydrated Vegetables and Fruits

• Seafood and Natural Proteins

  • Sun-dried Fish
  • Dried Crustaceans and Shellfish

The products are crafted with minimal additives and preservatives, aligning with modern clean-label food trends.

Specialization and Unique Selling Proposition (USP)

Paluckcharoen Co., Ltd. specializes in functional foods derived from traditional Thai herbs, particularly turmeric, which is cultivated and processed under hygienic, small-batch conditions. The brand’s key strengths include:

• Emphasis on community-sourced and handcrafted food products
• Focus on organic turmeric and related wellness products
• Integration of farm-to-shelf traceability for select SKUs
• Use of eco-friendly packaging and biodegradable wrappers for baked goods

The unique blend of traditional craftsmanship and social enterprise positioning makes Punsansook products highly desirable among ethically conscious and health-aware consumers.

Financial Strength

While Paluckcharoen does not disclose formal financial statements, its robust visibility through regional agricultural fairs and government SME support programs indicates consistent operational activity. The brand benefits from provincial grants and cooperative funding to expand its production capabilities and digital outreach.

Shipment Records

Export activity for Paluckcharoen includes:

• Targeted exports to niche wellness retailers in Japan, Singapore, and South Korea
• Most shipped SKUs: Dried turmeric powder, sun-dried mushrooms, turmeric herbal tea
• Order volumes range from 100–1,000 kg per product type for international B2B buyers
• Online B2C fulfillment through cross-border e-commerce partnerships in Asia

Target Market

• Wellness and natural food retailers
• Herbal supplement distributors
• Health-conscious consumers seeking functional superfoods
• Importers of artisanal and fair trade Thai food products

The brand also appeals to organic lifestyle stores, spa and wellness centers, and natural apothecaries.

Capabilities

• Community-based farming networks with GAP-compliant farms
• Semi-automated processing facility for drying, grinding, and packaging
• Custom labeling and packaging for herbal teas and dried produce
• Cold storage and logistics for freshness preservation in baked and fresh products

Certifications and Compliance

• FDA Thailand registered products
• GAP (Good Agricultural Practices) for turmeric and fresh produce
• Participation in OTOP (One Tambon One Product) and local SME development programs
• Local Halal Certification for selected items

Customer Testimonials

Feedback from regional fairs and customer reviews highlight:

“Punsansook’s turmeric tea has become our best-seller among Thai expat wellness clients.” – Retailer in Singapore

“We appreciate the traceability and social mission behind every product.” – Japanese organic importer

Major Achievements

• Featured in Thailand’s Top SME Exhibitions in 2022 and 2023
• Recipient of Provincial Product Innovation Award for turmeric product line
• Successfully launched e-commerce sales via Shopee and Lazada in the Thai market
• Expanded brand presence into at least 5 international markets since 2022

Paluckcharoen Co., Ltd., through its Punsansook brand, demonstrates how community-driven agriculture, traditional herbal knowledge, and modern food entrepreneurship can harmoniously thrive in the global wellness food sector.