Exhibiting at Thaifex - Anuga Asia 2025

Que Brand (Wuhan) Food Ingredients Co., Ltd., operating under the brand name Popcorn-Q (Quepai), is a specialized manufacturer and exporter of popcorn ingredients, snack seasonings, and flavoring oils. Based in Wuhan, Hubei Province, China, the company has carved out a niche in the global snack food industry with its proprietary blends and high-performance ingredients tailored for popcorn and flavored snack applications.

Core Business and Product Offerings

Que Brand focuses exclusively on the development and manufacturing of premium popcorn and snack seasonings, supplying to both domestic and international food manufacturers. Key product categories include:

• Popcorn Coating Ingredients:

  • Anti-stick popcorn sugar for efficient coating and improved yield
  • Flavored popcorn powders including fruit, caramel, butter, cheese, and sweet-savory hybrids
  • Color-coated sugar blends for kettle corn and rainbow popcorn

• Popcorn Oils:

  • Specialized oils such as coconut-based popping oils and butter-flavored oils, designed to optimize flavor delivery and kernel expansion

• Snack Seasoning Powders:

  • Multi-application seasonings suitable for chips, extruded snacks, and baked items
  • Available in international flavor profiles including spicy BBQ, sour cream, matcha, and regional Chinese flavors

These products are developed with a focus on heat stability, shelf life, and ease of use in industrial production lines and popcorn vending environments.

Manufacturing Infrastructure and R&D

Popcorn-Q operates a dedicated food ingredient production facility in Wuhan, equipped with:

• Mixing and blending systems for uniform powder formulation
• Quality control labs for texture, solubility, and flavor profiling
• Custom flavor development units for OEM and co-development projects

Their R&D division works closely with B2B clients to formulate proprietary blends for regional markets and customized product launches.

Certifications and Quality Assurance

The company ensures product safety and consistency through:

• ISO 22000 Food Safety Management System
• HACCP Compliance
• China Food Production License

These certifications facilitate international trade and allow the company to meet regulatory requirements in North America, Southeast Asia, and the Middle East.

Export Market and Trade Performance

Que Brand has expanded its reach significantly over the past five years. Its export footprint includes:

• Southeast Asia (Thailand, Vietnam, Indonesia)
• Middle East (UAE, Saudi Arabia)
• Eastern Europe (Russia, Ukraine)
• South America (Brazil, Colombia)

The company has recorded over 200 international shipments since 2019, primarily targeting the popcorn manufacturing and foodservice segments. Key buyers include snack brands, cinema supply chains, and OEM product packers.

Client Segments and Private Label

Que Brand serves a variety of B2B customers:

• Industrial popcorn producers
• Snack food manufacturers
• Distributors for cinema concessions and vending
• Private-label partners requiring exclusive flavor development

OEM services include product customization, packaging design, and regulatory labeling support for international buyers.

Brand Identity and Positioning

Under the Popcorn-Q and Quepai brands, the company positions itself as:

• A specialist in popcorn ingredient systems
• A go-to partner for custom snack seasoning solutions
• An innovation-driven manufacturer with fast R&D turnaround

The brand is widely recognized for delivering reliable, high-performing popcorn flavoring systems that maintain consistency across batches and environments.

Achievements and Industry Recognition

• Preferred supplier for several regional popcorn manufacturers in China and Southeast Asia
• Regular exhibitor at food ingredient expos including FIC China and Gulfood Manufacturing
• Developed over 50 proprietary seasoning formulations used in branded snack products

Que Brand (Wuhan) Food Ingredients Co., Ltd. continues to lead as a focused, agile partner in the snack and popcorn ingredients industry, offering tailored flavoring solutions for manufacturers worldwide.