Potters Poultry International Ltd, based in Coventry, United Kingdom, is a globally recognized manufacturer and supplier of advanced poultry housing equipment and management systems. With over 50 years of experience, the company has established itself as a leader in aviary systems, nesting solutions, and complete rearing infrastructure for the commercial egg and poultry industry. Potters Poultry supports clients worldwide with innovative systems tailored to animal welfare, productivity, and biosecurity standards.
Core Business
Potters Poultry designs, manufactures, and installs equipment solutions for layer, breeder, and pullet operations. Their product portfolio is centered around maximizing laying performance, optimizing bird comfort, and enhancing operational efficiency through modular, welfare-oriented designs. From complete aviary systems to drinkers and slats, the company supports both conventional and cage-free operations.
Their core clientele includes integrators, contract growers, equipment installers, and commercial egg producers across Europe, North America, Asia, and Oceania.
Product and Service Offerings
Aviary Systems
- Open Aviary: Designed for freedom of movement and natural behaviors, suitable for large-scale cage-free egg production.
- Lowmax Aviary: A low-height solution ideal for retrofitting or facilities with height constraints.
- Compact Aviary: Space-efficient with integrated perches, feeding, and nesting areas.
Nest Systems
- AVINEST Breeder Nests: Automated nest systems for parent stock and breeders with egg belt technology.
- Layer Nests: Available in manual or automatic configurations for commercial layers.
- Duck Nests: Designed specifically for waterfowl with biosecure materials and easy-to-clean modules.
Rearing Systems
- Premium Rearing Aviary: Multi-tier system with training modules, perches, and integrated lighting for uniform pullet growth.
- Compact Rearing Aviary: A simplified solution for space-constrained facilities.
- Avijump Rearing Platform: Encourages early vertical movement training, reducing stress and improving adaptation.
Other Equipment
- Mobile Houses: Modular, portable poultry units for smaller flocks or organic/biodynamic operations.
- Plastic Slats: Durable, hygienic slat flooring systems to reduce footpad issues and enhance manure management.
- Feeders: Male and chain feeding systems for controlled ration delivery.
- Drinkers: Nipple drinker lines and bell drinkers designed to reduce water wastage and maintain flock hydration.
Specialisation and Core USP
Potters Poultry’s success is driven by its customer-focused engineering and commitment to:
- Welfare-Centric Design: All systems promote natural bird behavior, ventilation, light access, and freedom of movement.
- Modularity and Scalability: Equipment is designed for rapid assembly, easy cleaning, and scalability across different farm sizes.
- Custom System Configuration: Layouts optimized per house dimension, bird type, and management goals.
- Lifetime Support: Site planning, installation, after-sales service, and retrofit consultation are part of their holistic client engagement.
The AVINEST brand is particularly known for delivering high nest acceptance rates, minimal floor eggs, and reduced labor through automation.
Financials
While Potters Poultry International Ltd is a privately held company and does not publicly release its financials, industry estimates and trade data indicate:
- Estimated annual revenue of GBP 8–12 million as of 2023.
- Export accounts for approximately 65% of the total business.
- Revenue composition: Aviary and rearing systems (60%), nests (20%), drinkers and slats (15%), mobile units and services (5%).
Shipment and Export Records
Based on trade data from public customs and poultry equipment distributors:
- Potters Poultry has exported to over 40 countries, including the United States, Germany, India, New Zealand, South Africa, and Saudi Arabia.
- Shipped under HS Codes:
- 843629 – Poultry-keeping machinery
- 392590 – Plastic parts for poultry and agricultural equipment
- Estimated global shipment volume exceeds 1,500 full systems installed as of 2024.
- Supported by a global network of distributors, installation teams, and aftersales technicians.
Target Markets
Potters Poultry serves a wide range of clients in:
- Cage-Free Layer Farms
- Breeder Operations
- Pullets and Grower Facilities
- Free-Range and Organic Egg Producers
- Turnkey Agricultural Contractors
Their systems are compatible with the latest welfare requirements under EU, DEFRA, USDA, and local welfare codes in multiple regions.
Capabilities
- In-house Design and Manufacturing Facilities in the UK
- Custom CAD Layouts and pre-installation engineering
- Turnkey Project Management for new builds and retrofits
- On-Site Installation Supervision
- Spare Parts and Retrofit Programs for aging systems
Each project benefits from dedicated account managers and technical support from concept to commissioning.
Certifications and Compliance
Potters Poultry products are manufactured and tested to meet or exceed:
- EU Animal Welfare Regulations for Laying Hens (Directive 1999/74/EC)
- UK Red Tractor Assurance Standards
- USDA Organic and Cage-Free Compliance (AMS) where applicable
- ISO 9001:2015 Quality Standards (in manufacturing processes)
- CE Marking for electrical and mechanical components
All systems are subject to quality control inspection and pre-delivery testing.
Customer Testimonials
From a free-range egg producer in the UK:
"The AVINEST system gave us over 95% nest acceptance from the first flock. The labor savings and bird behavior improvement have been significant."
A layer operation in South Africa shares:
"Potters Poultry’s Compact Aviary enabled us to triple our capacity within the same barn footprint. Their installation support was exceptional."
Major Achievements
- Supplied aviary systems to more than 2,000 poultry houses worldwide
- Launched AVINEST Automatic Nest System, adopted by several leading integrators
- Active participant at EuroTier, VIV Europe, and British Pig & Poultry Fair
- Expanded into North American market with a dedicated distribution network
- Developed modular mobile poultry units tailored to organic farming models
Potters Poultry International Ltd continues to lead in sustainable, welfare-forward poultry equipment solutions, offering scalable systems that align with modern egg production standards and ethical farming practices.
