Product Offerings
Products:
Publications: Poultry & Livestock Middle East & Africa Magazine
Events: Middle East Poultry Expo, Saudi Agriculture Exhibition
Poultry & Livestock Middle East & Africa (PLMEA) is a leading industry media platform and event organizer headquartered in Riyadh, Saudi Arabia, with a strong presence across the Middle East and Africa. The organization plays a pivotal role in connecting key stakeholders in the poultry, livestock, and agricultural sectors through a blend of publishing, digital content, and industry-leading events.
Core Business
PLMEA operates as both a media outlet and a trade event facilitator, serving as a comprehensive source of news, trends, and insights for the livestock and poultry industry in the region. Its dual approach—through its magazine and trade expos—positions PLMEA as a key influencer in agricultural development and sector networking.
Product and Service Offerings
The company’s offerings include:
- Publications:
- Poultry & Livestock Middle East & Africa Magazine: A quarterly publication covering market trends, innovations, and company features in the poultry and livestock sectors.
- Events:
- Middle East Poultry Expo: One of the region’s largest poultry-focused exhibitions, hosted annually in Riyadh, attracting thousands of visitors and hundreds of international exhibitors.
- Saudi Agriculture Exhibition: Co-supported event featuring innovations in agriculture, livestock, aquaculture, and food production.
These initiatives facilitate B2B networking, knowledge dissemination, and technology adoption throughout the region.
Specialization and Core USP
PLMEA’s core strength lies in its regional specialization and its ability to bring together stakeholders from across the Middle East and Africa. The company is known for:
- High-quality, bilingual content (English and Arabic) tailored to regional industry needs.
- Organizing specialized expos that attract industry leaders, policymakers, and innovators.
- Providing a multimedia platform for advertisers and exhibitors targeting the regional agriculture sector.
Financials and Market Position
Although PLMEA is privately owned and does not disclose its financials, the scope and scale of its events and partnerships reflect its strong market standing. The 2023 edition of the Middle East Poultry Expo hosted over 300 exhibitors from more than 40 countries, welcoming 10,000+ visitors over three days—an indication of the company's expansive influence and market reach.
Shipment Records
As a media and events organization, PLMEA does not participate in physical product shipments. However, it facilitates commercial transactions and partnership opportunities through its expos and media presence, indirectly contributing to the regional agri-supply chain dynamics.
Target Market
PLMEA targets:
- Poultry and livestock producers
- Feed and nutrition companies
- Animal health and veterinary service providers
- Equipment manufacturers and agritech firms
- Government and regulatory bodies
- Investors and business developers in agribusiness
Capabilities
PLMEA's capabilities span:
- Print and digital publishing with widespread distribution across MENA and sub-Saharan Africa
- Large-scale event organization with government support and international participation
- Data collection and industry analysis for editorial and commercial use
- Multilingual content development and marketing solutions for advertisers
Certifications and Compliance
PLMEA’s events are organized under the regulatory oversight of Saudi Arabia’s Ministry of Environment, Water and Agriculture, ensuring compliance with national and regional standards for agricultural exhibitions. The publication also adheres to regional media regulations for distribution and content.
Customer Testimonials
Exhibitors and sponsors consistently praise the Middle East Poultry Expo for its high turnout, strategic networking opportunities, and quality of attendees. Testimonials highlight PLMEA’s organizational efficiency and media reach, often crediting the events with opening new regional markets and partnerships.
Major Achievements
- Expo Expansion: Successfully expanded the Middle East Poultry Expo from a national event to a regional hub attracting global participation.
- Digital Growth: Grew its online readership and social media following substantially, enhancing digital visibility and advertiser reach.
- Government Partnerships: Earned endorsements and logistical support from the Saudi government for multiple editions of its flagship events.
PLMEA continues to play an integral role in shaping the narrative and network of the poultry and livestock sectors in the Middle East and Africa, bridging global innovations with regional needs.