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Exhibiting at VIV Asia 2025

2-2850
Bangkok
12 Mar - 14 Mar, 2025

Product Offerings

Products:

Poultry Management Software: Cloud-based ERP system for poultry operations

Modules: Hatchery, Rearing, Breeding (Parentstock), Feedplan, Layers, Broilers

PoultryPlan B.V., headquartered in Ede, Netherlands, is a cutting-edge agri-software company specializing in cloud-based enterprise resource planning (ERP) solutions tailored specifically for the global poultry industry. Through its intelligent management platform, PoultryPlan enables poultry operations to centralize their data, improve productivity, optimize supply chain workflows, and make real-time data-driven decisions.

Built by professionals with extensive industry knowledge, PoultryPlan addresses the unique challenges of hatcheries, broiler and layer operations, feed planning, and parent stock management through modular and scalable software solutions. The company serves clients across Europe, Asia, and Latin America, establishing itself as a trusted digital transformation partner in modern poultry farming.

Core Business

PoultryPlan B.V.’s core business lies in the development and deployment of smart digital solutions for poultry farm management. The company's proprietary ERP platform allows poultry producers to streamline every aspect of the production process—ranging from hatchery operations to breeder performance and feed planning—within a single digital environment.

Their cloud-based system is designed to enable:

  • Real-time monitoring of KPIs
  • Multi-location management
  • Full traceability from hatchery to slaughterhouse
  • Seamless integration of feed, health, and production data

Product and Service Offerings

1. PoultryPlan ERP Software

  • Fully cloud-based platform for digital management of poultry operations
  • Intuitive dashboards for real-time performance insights
  • Accessible on desktop, tablet, and mobile devices

2. Modular Solutions

  • Hatchery Module: Tracks fertility, hatchability, and incubation parameters
  • Rearing Module: Monitors growth rates, mortality, and feed conversion
  • Breeding (Parentstock) Module: Records egg production, insemination, and pedigree
  • Layers Module: Monitors egg production, feed intake, and bird performance
  • Broilers Module: Tracks daily weight gains, EPEF (European Production Efficiency Factor), and slaughter metrics
  • FeedPlan Module: Optimizes feed scheduling and inventory across flocks

3. Custom Implementation & Support

  • Tailored software setups based on farm size and structure
  • Training programs and technical support in multiple languages
  • API integrations with external systems such as feed mills and hatchery equipment

Specialization and Core USP

PoultryPlan’s key differentiator lies in its deep vertical specialization within poultry production software. Unlike generic farm management platforms, PoultryPlan is engineered specifically for poultry operations, offering a comprehensive and interconnected system that supports the full lifecycle of poultry production.

The software’s ability to unify multiple production sites, deliver actionable KPIs, and reduce administrative overhead makes it indispensable for large-scale integrated operations as well as independent producers looking to modernize their practices.

Financials

As a privately held company, PoultryPlan B.V. does not publicly disclose its financials. However:

  • The company has experienced consistent growth in client acquisition across over 15 countries
  • Annual license revenues are reinforced by a strong SaaS model with recurring income streams
  • PoultryPlan has formed partnerships with leading poultry companies and integrators across Europe and Asia

Shipment and Trade Data

Being a software firm, PoultryPlan does not engage in physical shipments. However, the company's international footprint is evident in its global deployments:

  • Active software implementations in more than 150 poultry operations
  • Digital service exports across the Netherlands, Germany, Poland, Turkey, India, and Brazil
  • Recognized as a digital service provider by several European poultry integrators

Target Market

PoultryPlan serves:

  • Commercial poultry farms (broilers, layers, breeders)
  • Hatcheries and feed producers
  • Integrators managing multi-location operations
  • Agricultural cooperatives and contract growers

The company’s software is suited for both small-scale operators transitioning to digital platforms and large-scale companies requiring centralized data environments.

Capabilities

  • Scalable architecture to manage multi-million bird operations
  • Real-time KPI dashboard with benchmarking tools
  • Advanced analytics to identify performance bottlenecks
  • Secure cloud infrastructure with GDPR compliance
  • Continuous updates and feature releases via SaaS model

Certifications and Compliance Records

  • GDPR-compliant data security and privacy protocols
  • ISO/IEC 27001 standards aligned data hosting
  • API-based integrations following RESTful architecture standards
  • Compliant with EU data governance and food traceability directives

Customer Testimonials

“With PoultryPlan, we’ve gained full control over our hatchery performance and traceability. It’s like having a farm manager that works 24/7.”
— Dirk Van Hees, Hatchery Manager, Belgium

“We operate across five countries and PoultryPlan allows us to benchmark performance in real time. It has completely streamlined our reporting.”
— José R., Poultry Integrator, Brazil

Major Achievements

  • Deployed in over 150 poultry units worldwide within five years
  • Recognized at VIV Europe and EuroTier for software innovation
  • Selected as digital transformation partner for leading EU poultry integrator in 2023
  • Developed multilingual platform interfaces supporting users in Dutch, English, Spanish, and Turkish

PoultryPlan B.V. stands at the forefront of poultry digitalization, offering powerful, scalable, and industry-specific ERP solutions that empower producers to operate with precision, insight, and efficiency in an increasingly data-driven agricultural landscape.