Power Root Berhad – A Leading Beverage Innovator in Malaysia
Power Root Berhad is a Malaysia-based beverage company specializing in instant coffee, tea, energy drinks, and health beverages. The company is well known for its innovative use of Tongkat Ali and Kacip Fatimah, two traditional herbal ingredients that provide energy-boosting and health-enhancing properties.
Company Overview
- Founded: 1999
- Headquarters: Masai, Johor, Malaysia
- Industry: Beverage Manufacturing & Distribution
- Stock Listing: Bursa Malaysia (Stock Code: 7237)
- Certifications: ISO 22000, HACCP, Halal Certified
Core Business & Capabilities
Power Root is a market leader in functional beverages, integrating traditional herbal extracts with modern coffee, tea, and energy drinks. The company operates state-of-the-art manufacturing facilities that adhere to the highest food safety and quality standards.
Key strengths include:
- In-House R&D Team: Innovating new formulations with herbal extracts and premium coffee blends.
- Modern Production Facilities: Utilizing high-speed automated packaging systems.
- Strong Distribution Network: Covering Asia, the Middle East, North Africa, and Europe.
- Halal-Certified Production: Ensuring compliance with Islamic dietary laws, catering to Muslim-majority markets.
Product Portfolio
Power Root offers a diverse range of instant beverages, categorized as follows:
Coffee Beverages
- Alicafé – Premium Tongkat Ali-infused instant coffee.
- Per'l Café – A Kacip Fatimah-based coffee blend for women.
- Ah Huat White Coffee – Malaysian-style white coffee with a rich aroma.
- Frenché Roast – A French-style roasted instant coffee blend.
Tea Beverages
- Alitéa – A herbal-infused instant tea with Tongkat Ali & Kacip Fatimah.
- Ah Huat Tea – Traditional Malaysian teh tarik and milk tea blends.
Energy Drinks
- Extra Power Root – A high-caffeine energy drink infused with Tongkat Ali.
- Nnergy – A fruit-flavored energy drink with natural herbs.
Health Beverages
- Oligo – A malt-based health drink with added fiber.
Each product is designed to cater to various consumer needs, from everyday energy seekers to health-conscious individuals.
Global Market Presence & Distribution
Power Root has successfully expanded its brand beyond Malaysia, exporting products to over 40 countries, including:
- Asia: China, Indonesia, Thailand, Japan, South Korea
- Middle East & North Africa: UAE, Saudi Arabia, Egypt, Morocco
- Europe: France, Germany, UK, Netherlands
- Americas: Canada, USA
The company has built a strong retail and e-commerce presence, partnering with hypermarkets, supermarkets, convenience stores, and online platforms.
Financial Strength & Market Performance
Power Root Berhad is a publicly traded company on the Bursa Malaysia stock exchange, with consistent financial growth driven by its strong brand presence and high consumer demand.
- Annual Revenue: Estimated at RM 400 million+ (USD 85 million+)
- Market Capitalization: Over RM 900 million (USD 190 million)
- Production Volume: More than 1 billion sachets and cans annually
- Global Export Revenue Contribution: Over 50% of total sales
Compliance & Certifications
Power Root maintains strict adherence to food safety and quality standards, ensuring that all products meet regulatory requirements for local and international markets.
- ISO 22000 Certified: International food safety standards.
- HACCP Certified: Ensuring hygiene and contamination-free production.
- Halal Certification: Complying with Jakim Malaysia and international Halal standards.
- GMP Compliance: Following Good Manufacturing Practices (GMP) for food production.
Competitive Edge & Unique Selling Proposition
Power Root differentiates itself through several key strengths:
- First-Mover Advantage: Pioneering the use of Tongkat Ali & Kacip Fatimah in instant beverages.
- Premium Ingredients: Sourcing high-quality Arabica & Robusta coffee beans.
- Strong Regional & International Branding: Widely recognized in Asia, the Middle East, and Europe.
- Health & Wellness Focus: Positioning itself as a functional beverage brand beyond conventional instant drinks.
Customer Testimonials
Power Root has received positive feedback from consumers and distributors, highlighting its quality and effectiveness:
- Superior Taste & Quality: "Alicafé is the best instant coffee I've had – rich, smooth, and energizing!" – Retail Consumer, UAE
- Strong Market Demand: "Power Root's products have been a consistent best-seller in our supermarket chain." – Distributor, Saudi Arabia
- Health Benefits: "The herbal-infused coffee gives a noticeable energy boost, perfect for my daily routine." – Consumer, Malaysia
Achievements & Recognitions
Power Root has been awarded multiple industry accolades, including:
- "Top Halal Beverage Brand in Malaysia" – Recognized for its commitment to Halal-compliant manufacturing.
- "Fastest Growing FMCG Brand in the Middle East" – Due to high demand for herbal coffee & tea.
- "Best Functional Beverage Award" – Awarded for Alicafé’s unique herbal blend formulation.
Conclusion
With strong market positioning, innovative product offerings, and a commitment to quality, Power Root Berhad remains a leading global beverage company. Whether serving instant coffee lovers, energy drink consumers, or health-conscious buyers, Power Root continues to deliver excellence in every cup.
