President Bakery Public Company Limited, headquartered in Bangkok, Thailand, is one of the country’s foremost bakery manufacturers with a rich legacy spanning over three decades. The company is widely recognized for its flagship brand “Farmhouse,” which has become synonymous with quality bread and bakery products across Thailand and international markets.
Core Business
The company specializes in the production and distribution of a diverse range of bakery products including sliced bread, buns, pastries, cakes, and fast food items. As a publicly listed company, President Bakery emphasizes innovation, food safety, and sustainability while serving retail, foodservice, and export customers.
Product and Service Offerings
President Bakery’s extensive product portfolio includes:
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Sliced Bread
- Farmhouse White Bread
- Whole Wheat Bread
- Multigrain Bread
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Buns
- Burger Buns
- Hot Dog Buns
- Sweet Buns
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Pastries
- Croissants
- Danish Pastries
- Donuts
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Cakes
- Snack Cakes
- Mooncakes
- Madame Marco premium cakes
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Fast Food Items
- Pizza Dough
- Sandwiches
- Fried products
These products are offered under various brands such as Farmhouse, Deliya by Farmhouse, Madame Marco, Good Morning Farmhouse, and Farmhouse Moon Cake, catering to both everyday consumers and premium segments.
Specialization and Core USP
President Bakery’s key differentiators include:
- Use of advanced baking technologies and automated production lines ensuring consistent quality
- Strong R&D capabilities focused on health-conscious and convenience products
- Extensive distribution network covering supermarkets, convenience stores, and foodservice chains nationwide
- Commitment to product innovation such as whole grain and low-sugar varieties
- Recognized food safety and quality management systems, including HACCP and ISO certifications
Financial Performance
As a publicly traded company, President Bakery reports robust financials with revenue consistently in the multi-billion baht range. The company’s growth is driven by expanding product lines, market penetration, and export activities primarily in ASEAN countries.
Shipment Data
- President Bakery exports to multiple countries including Malaysia, Singapore, and Cambodia
- Regular shipments of frozen bakery products and packaged bread to international distributors
- Participates in international food fairs such as THAIFEX – Anuga Asia to promote export growth
Target Market
- Mass retail consumers across Thailand
- Foodservice providers including hotels, restaurants, and cafes
- Export markets primarily in Southeast Asia
- Health-conscious and premium segment buyers seeking specialty bakery items
Capabilities
- State-of-the-art manufacturing plants with fully automated baking and packaging lines
- In-house product development and quality assurance laboratories
- Cold chain logistics and nationwide distribution centers
- Ability to produce OEM and private-label bakery products
Certifications and Compliance
- HACCP certified food safety system
- ISO 22000:2018 Food Safety Management
- GMP compliance across all production sites
- Halal certification for Muslim markets
- Compliance with Thai FDA regulations
Customer Testimonials
While specific testimonials are not publicly disclosed, the company enjoys widespread consumer loyalty and brand recognition. Positive feedback from major retail chains and foodservice partners affirms its position as a trusted bakery supplier.
Major Achievements
- Recognized as a market leader in the Thai bakery industry for over 30 years
- Developed award-winning product innovations including low-calorie and gluten-free lines
- Successfully expanded export footprint in ASEAN markets
- Featured in prominent trade shows such as THAIFEX – Anuga Asia and Food & Hotel Thailand
- Maintains a strong corporate social responsibility program focused on sustainability and community development