Product Offerings
Products:
Product Gallery:
Millico 100% Aromatic Coconut Water
Millico 100% Extra Virgin Coconut Oil
Millico 100% Thai Aromatic Coconut Water
Millico Organic Aminos
Progressive Lab Co., Ltd., headquartered in Mueang Samut Sakhon, Thailand, operates as a specialty retail and supermarket company under the brand name Millico. The company is positioned at the intersection of technology-driven consumer convenience and curated grocery experiences, focusing on delivering high-quality food and beverage products through retail formats that appeal to health-conscious and modern urban consumers.
Core Business
The primary business of Progressive Lab Co., Ltd. is the operation of Millico-branded supermarkets and retail outlets that provide curated selections of local and international groceries, including health foods, imported snacks, beverages, and daily consumer goods. The company aims to elevate the retail experience by offering:
- Carefully selected product assortments
- Clean and minimalistic store layouts
- Technology integration for enhanced in-store and online shopping
Product and Service Offerings
While specific SKUs are not publicly listed, Progressive Lab’s offerings generally include:
- Imported snacks and packaged foods from Japan, Korea, and Europe
- Beverages, including artisanal drinks and functional waters
- Dairy and plant-based alternatives
- Organic and health-oriented products
- Locally made and premium Thai food products
Services include:
- In-store retail sales at Millico-branded stores
- Omnichannel shopping with potential for delivery and click-and-collect models
Specialization and USP
The unique selling proposition of Progressive Lab Co., Ltd. lies in its ability to merge the aesthetics and precision of laboratory-grade cleanliness with a refined retail experience. The brand "Millico" emphasizes:
- Minimalist, clean design language in stores
- Focused product curation, reducing decision fatigue
- Targeting niche urban customer segments who seek premium and health-conscious food options
Financials and Market Presence
Although official financial data is undisclosed, Progressive Lab’s expansion into retail formats and steady customer engagement suggest a solid financial footing. Indicators of financial health and operational momentum include:
- Consistent branding and website updates
- Multiple store openings in high-density areas of Bangkok and Samut Sakhon
- Presence in online consumer platforms and lifestyle retail mentions
Target Market
Progressive Lab targets:
- Urban professionals seeking convenient, premium grocery options
- Health-conscious and lifestyle-driven shoppers
- Millennials and Gen Z consumers focused on minimalist, Instagrammable store environments
- Small household and individual shoppers preferring curated assortments over bulk retail
Capabilities
- Retail Infrastructure: Established retail outlets with standardized store branding and aesthetics
- Supply Chain Integration: Partnership with both local producers and international importers
- Customer Experience: Emphasis on visual merchandising, customer service, and premium ambiance
Certifications and Compliance
While direct certifications are not published, the company adheres to Thailand's food safety regulations and retail operation standards. It is likely to comply with:
- Thai FDA regulations for retail food sales
- Consumer protection and hygiene codes for supermarkets
Customer Testimonials
Although public testimonials are limited, Millico’s design-forward store layouts and focus on curated experiences have received positive attention in consumer lifestyle blogs and urban Thai food forums, particularly for their clean aesthetics and convenience.
Major Achievements
- Brand Launch: Successful introduction and brand recall of “Millico” as a new supermarket concept
- Store Rollout: Development of flagship and satellite retail locations within Greater Bangkok
- Experience-Driven Retail: Integration of design, product, and consumer behavior into a cohesive shopping experience
Progressive Lab Co., Ltd. continues to build a modern grocery brand that caters to evolving urban tastes in Thailand through thoughtful design, high-quality product curation, and a strong emphasis on health and wellness.