Established with a mission to redefine the standards of animal nutrition, Prorich Agro Private Limited has emerged as one of India’s fastest-growing manufacturers, suppliers, and exporters of high-quality animal feed ingredients. Headquartered in Zirakpur, Punjab, the company plays a pivotal role in supporting the feed and livestock industries across India and international markets through its robust portfolio of protein-rich raw materials.
Core Business and Offerings
Prorich Agro specializes in the production and export of protein-based feed supplements, catering to the nutritional needs of poultry, cattle, aqua, and swine. Its product segments include:
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Rice DDGS:
- Feed Grade Rice DDGS
- Hipro Rice DDGS 50% Protein
- Rice Dried Distillers Grains Soluble
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De-Oiled Cakes:
- Sunflower DOC, Cotton DOC, Soya DOC, Mustard DOC, Groundnut DOC, Turmeric DOC
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Meal Extracts & Proteins:
- Soybean Meal Extract, Corn Gluten Meal (60% Protein), Palm Kernel Meal, Guar Meal Korma, Rice Protein Meal, Rapeseed Meal Extract
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Others:
- Wheat Bran, De-Oiled Rice Bran, Meat Bone Meal, Corn Gluten Feed, Roasted Guar Korma (52% Protein)
Each product undergoes stringent quality testing to ensure high protein levels, digestibility, and optimal nutrient profile for enhanced livestock productivity.
Specialization and Unique Selling Proposition
Prorich Agro's unique edge lies in its consistent supply of high-protein Rice DDGS, a sustainable and economical substitute for traditional soybean meal and corn gluten. Their Hipro Rice DDGS offers 50% protein content, which is among the highest in the Indian market and competes globally on both price and performance.
They are also one of the few Indian players offering an extensive combination of de-oiled cakes and meal extracts, making them a one-stop solution for compound feed manufacturers.
Market Presence and Export Footprint
With a strong domestic footprint across Punjab, Haryana, Rajasthan, and Maharashtra, Prorich Agro has also expanded its export operations to key markets in Southeast Asia, the Middle East, and Africa. According to publicly available shipment records via platforms like ImportYeti and TradeMo, the company has successfully exported bulk volumes of Rice DDGS and Corn Gluten Meal to countries including:
- Vietnam
- Bangladesh
- United Arab Emirates
- Kenya
- Nepal
In the last three fiscal years alone, Prorich Agro has completed over 300 international consignments, primarily of rice-based protein meals and DOCs.
Financial and Operational Strength
Though the company is privately held and does not disclose its revenue publicly, industry estimates and its growing infrastructure suggest annual revenues in the range of INR 150–200 crores. The company continues to invest in capacity building, including modern warehousing, automated processing units, and an in-house logistics team, ensuring seamless supply chain operations.
Their lean overheads, coupled with vertical integration across sourcing and manufacturing, allow them to maintain cost leadership in the Indian feed additive market.
Target Markets and Customer Segments
Prorich Agro’s primary customer base includes:
- Animal feed manufacturers
- Poultry and dairy farms
- Feed millers
- Agro-distributors
- International commodity buyers
The company targets both the volume-driven domestic markets and high-margin export markets, where demand for sustainable and non-GMO feed ingredients is rising steadily.
Compliance and Certifications
Prorich Agro maintains compliance with FSSAI standards and ensures residue-free, GMO-free, and anti-salmonella protocols in its feed-grade production. Their facilities follow ISO 22000:2018 norms for food safety and are in line with APEDA export regulations.
The company is in active dialogue with international regulators to obtain GMP+ and HACCP certifications to further solidify its credibility in the export market.
Capabilities and Infrastructure
- Processing Units: Equipped with drying, grinding, and pelletizing capabilities.
- Testing Laboratory: Onsite lab for protein, moisture, and toxin analysis.
- Packaging Solutions: Bulk bags, 25kg sacks, and container-ready packaging formats.
- Logistics: End-to-end logistics and documentation support for both domestic and international shipping.
Customer Testimonials and Brand Recognition
Prorich Agro’s quality and service have earned them recurring clients across India and abroad. Clients frequently highlight:
- “Unmatched consistency in protein content”
- “Reliable year-round supply chain”
- “Best value in the Rice DDGS segment”
The brand PRORICH has become synonymous with nutritional reliability and cost-efficiency among Indian feed manufacturers.
Major Achievements
- Among the first Indian companies to introduce 50% protein Rice DDGS in commercial feed production.
- Exported to 10+ countries within five years of inception, establishing itself as a globally trusted supplier.
- Developed strategic raw material sourcing partnerships with grain processing units across North India, ensuring uninterrupted production cycles.
Prorich Agro continues to lead with innovation, sustainability, and customer-centric growth in the global animal nutrition industry.
