Exhibiting at VIV Asia 2025

Provita Supplements GmbH, based in Pinneberg, Germany, is a specialized manufacturer of high-quality feed additives and functional supplements for animal nutrition. With a strong focus on probiotics, acidifiers, trace elements, and bioactive compounds, the company has gained recognition for delivering science-backed, effective solutions to improve livestock performance, health, and welfare. Founded by Dr. Torben Liermann and supported by a team of veterinary and nutritional experts, Provita combines advanced R&D with practical field applications to serve customers in over 30 countries.

Core Business and Product Offerings

Provita Supplements develops and markets a targeted portfolio of functional feed additives under the proprietary MAX® product range. The company’s product lines are tailored for poultry, swine, ruminants, and aquaculture sectors. Key product categories include:

• Probiotics:
  • MAXLAC: Multi-strain lactic acid bacteria to stabilize gut flora
  • MAXBIOS: Bacillus-based spore-forming probiotics
• Trace Elements:
  • MAXCHELAT: Organic chelated trace minerals for improved bioavailability
• Functional Additives:
  • MAXFIBER: Prebiotic fiber blends to enhance digestion
  • MAXASCO: Astaxanthin-based antioxidant solution
• Acidifiers:
  • MAXACID/MB: Buffered organic acid blends for pathogen control
  • MAXACID/MCM: Medium-chain fatty acid combinations for gut health

These formulations are designed for incorporation into compound feeds, premixes, or as direct-fed additives, providing both preventive and performance-enhancing benefits.

Specialization and Unique Selling Proposition (USP)

Provita Supplements’ unique strength lies in its evidence-based formulation strategy, leveraging microbiological research and field trials. Unlike mass-market additive suppliers, Provita focuses on:

• Strain-specific probiotic solutions
• Custom additive blending for integrators
• Patented organic acid technologies
• GMP+ certified production systems
• Strict compliance with EU and international feed regulations

Their USP is delivering species-specific and lifecycle-targeted formulations, maximizing feed efficiency, gut integrity, and immune modulation.

Market Reach and Target Segments

Provita serves a broad range of clients:

• Integrated livestock producers
• Feed mills and premix manufacturers
• Veterinary distributors
• Contract farming networks

The company has established a robust international distribution network, with exports to more than 30 countries including Spain, Vietnam, Egypt, India, and Mexico. According to EU trade databases and company sources, over 65% of Provita’s annual revenue is export-generated.

Financial Performance

While detailed financials are private, industry trade platforms and import-export data suggest strong operational scale for a mid-sized feed additive firm:

• Estimated Revenue (2023): €12–15 million
• Employee Strength: ~40 technical and support staff
• Export Contribution: ~65–70% of total sales
• Annual Growth Rate: Estimated at 15–18% CAGR over the past 5 years

The company has grown steadily through both organic expansion and partnerships with regional animal health distributors.

Shipment and Export Records

According to data from platforms like ImportYeti and Volza:

• Countries Shipped To: Over 30, with key markets in Europe, Asia, and Latin America
• Top Exported Products: MAXACID, MAXCHELAT, MAXLAC
• Annual Shipments: Over 180 international consignments documented between 2021–2024

Provita maintains a high reputation for product consistency and timely international delivery, making it a reliable partner in global livestock supply chains.

Certifications and Compliance

Provita Supplements GmbH operates under stringent quality and regulatory frameworks:

• GMP+ B1 Certification – for safe feed production
• FAMI-QS Certified – compliance with feed additive and pre-mixture standards
• ISO 9001:2015 – quality management systems
• HACCP-based risk control procedures
• Products meet European Feed Additive Regulation (Regulation EC No 1831/2003) and VLOG non-GMO standards where applicable

These certifications affirm the company’s commitment to safety, traceability, and product integrity.

R&D and Technical Capabilities

• In-house Microbiology Lab: Supports strain selection and efficacy validation
• Collaboration with Universities: Partnerships with German and European veterinary institutions for field trials
• Pilot-scale Production: Enables rapid prototyping and custom product development
• Technical Support Team: On-ground experts assisting with farm trials and dosage optimization

Provita’s scientific approach ensures that its products are not only compliant but also proven to deliver measurable performance improvements.

Customer Testimonials and Industry Recognition

At key livestock exhibitions such as EuroTier and VIV Asia, Provita has received strong feedback for its probiotic and acidifier technologies.

“MAXCHELAT has significantly improved trace mineral absorption in our broiler flocks, reducing mortality and improving weight gain.”
— Technical Director, Poultry Integrator, Spain

“The MAXLAC probiotic formulation is by far the most stable and effective under our tropical climate conditions.”
— Feed Mill Manager, Vietnam

Achievements and Milestones

• Expansion into Latin America with regional distributor agreements (2022)
• Launch of MAXACID/MCM, a proprietary acidifier with MCFAs (2023)
• Featured in DVT (Deutscher Verband Tiernahrung) publications for innovation in organic minerals
• Achieved carbon-conscious packaging and sustainable sourcing certifications for key ingredients (2024)

With a clear vision of improving animal health through precision supplementation, Provita Supplements GmbH continues to drive innovation, safety, and sustainability in feed additive manufacturing.