PT. Akasha Wira International Tbk. is a diversified Indonesian consumer goods company with strategic business operations in the beverage, beauty care, and Korean food product segments. Headquartered in Jakarta Selatan, Indonesia, the company is publicly listed on the Indonesia Stock Exchange and has earned a reputation for innovation, quality, and brand development across multiple consumer categories.
Company Overview
Founded in 1985 and initially focused on packaged drinking water, Akasha Wira has expanded significantly to become a multi-brand, multi-product company. Its success stems from a mix of domestic manufacturing capabilities, international partnerships, and a robust distribution network that covers over 90% of the Indonesian archipelago while expanding its footprint across Asia, the Middle East, and other emerging markets.
Product Portfolio
The company manages several product divisions:
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Bottled Drinking Water:
- Nestlé Pure Life (produced under license agreement with Nestlé S.A.)
- Vica Royal: Premium mineral water for the domestic market.
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Soy Milk:
- Pureal: Plant-based beverage catering to health-conscious consumers.
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Beauty Care (via Makarizo brand family):
- Makarizo Hair Energy
- Makarizo Advisor
- Makarizo Professional
- Includes hair treatments, salon products, and at-home solutions sold across Asia.
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Korean Food Products (recently launched segment):
- Wonhae: Korean ramyun and snacks
- Mujigae: Ready-to-eat Korean cuisine including Topokki, Jajangmyeon, and Banana Milk
Market Reach and Export Data
Akasha Wira exports extensively under its own brands and through third-party labels:
- Markets include Malaysia, Singapore, Philippines, UAE, Qatar, South Korea, and China.
- Key product exports include Makarizo hair care and Nestlé Pure Life bottles.
- Shipment data indicates:
- Over 2,200+ international consignments over the last eight years.
- Annual export turnover estimated at USD 18–22 million, driven by personal care and premium beverages.
- Rapidly growing demand for Wonhae Korean products, especially in Southeast Asia and Middle Eastern markets.
Manufacturing and Operational Capabilities
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Manufacturing facilities are located in Bekasi and Pasuruan, equipped with:
- ISO-certified water bottling lines
- Automated soy and dairy processing units
- GMP-certified beauty product labs and production floors
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Monthly production capacity includes:
- Over 20 million liters of bottled water
- Over 3 million beauty care units
- Over 1 million packaged Korean food SKUs
Certifications and Compliance
Akasha Wira adheres to stringent global compliance frameworks:
- ISO 22000: Food Safety Management
- ISO 9001: Quality Management System
- GMP & HALAL: Certified for all consumable and cosmetic lines
- BPOM (Indonesia FDA) registered for all relevant categories
- Sustainable Packaging Initiatives aligned with Nestlé’s global roadmap
Leadership and Governance
The company is helmed by Wihardjo Hadiseputro, with a board that blends strategic expertise in FMCG, international trade, and sustainable manufacturing. Governance practices align with public listing standards and include transparent reporting and ESG initiatives.
Brands and Positioning
- Nestlé Pure Life: Mainstream bottled water market leader.
- Vica Royal: Premium segment targeting hospitality and export channels.
- Makarizo: A leading hair care brand with significant market share in Indonesia and growing presence in Vietnam, Malaysia, and the Philippines.
- Wonhae & Mujigae: Capturing the global Korean food trend with authentic, locally-manufactured Korean cuisine items.
Digital and Media Presence
- Maintains active consumer engagement via:
- Instagram: Product launches, influencer collaborations.
- YouTube: Brand storytelling, product demos, and corporate introductions.
- Website acts as a gateway for B2B queries and investor relations.
Awards and Recognition
- Recognized as one of Indonesia's Top 50 Public Companies for Corporate Governance.
- Makarizo received the Indonesia Best Brand Award and Asia Halal Brand Awards.
- Participated in THAIFEX, SIAL, and Cosmobeauté Asia, showcasing its cross-category product range.
Buyer Testimonials and Feedback
Distributors across Asia and the Middle East highlight:
- Reliable fulfillment timelines
- Competitive pricing for premium-positioned goods
- High repeat orders for Makarizo Hair Energy and Wonhae Topokki
PT. Akasha Wira International Tbk. stands as a benchmark for Indonesian companies seeking to integrate diversified product portfolios, international brand partnerships, and scalable exports under a single corporate roof.
