Exhibiting at Thaifex - Anuga Asia 2025

PT Forisa Nusapersada is a leading Indonesian food and beverage manufacturer specializing in powder-based products and ready-to-serve instant beverages and snacks. Based in Jakarta, Indonesia, Forisa has built a strong reputation for innovation, affordability, and international quality across its dynamic brand portfolio including Pop Ice, Nutrijell, Anget Sari, and Sisri Tea.

Company Overview

Established in 1995, PT Forisa Nusapersada has grown into one of Indonesia’s top-performing FMCG companies in the food and beverage powder segment. Its product lines are developed to offer convenience, flavor, and nutritional value for both children and adults. The company operates with the guiding vision to bring value-added, shelf-stable, and accessible instant food and drink solutions to a broad consumer base.

Product Portfolio

Forisa’s product offerings span across several high-demand categories:

• Beverages:

  • Pop Ice: Flavored instant drink powder for blending or serving chilled
  • Anget Sari: Ginger-based instant warm beverage, often consumed during cold weather or for health
  • Sisri Tea: Powdered tea variants including jasmine and fruit-infused flavors

• Desserts:

  • Nutrijell: Instant jelly mix, fortified with fiber and nutrients, available in a variety of flavors

• Ready Meals:

  • La Pasta: Instant pasta in powder form, simple to cook and ideal for modern kitchens

These products are distributed in sachets, pouches, and bulk packaging to serve retail and institutional markets alike.

Export Market and Global Reach

PT Forisa Nusapersada is a well-established exporter with a significant international presence:

• Export destinations include Philippines, Vietnam, Malaysia, Nigeria, Ghana, Saudi Arabia, UAE, Pakistan, and the USA
• According to trade data:
  • Over 2,000 export shipments in the past 8 years
  • Annual export revenue estimated between USD 18–22 million
  • Pop Ice and Nutrijell are the highest-performing SKUs in export markets
  • Key growth areas: Sub-Saharan Africa and the Middle East

The company actively engages in private label manufacturing and contract production for overseas brands.

Manufacturing and Production Capabilities

Forisa’s production facilities are located in Tangerang and comply with international food safety and efficiency benchmarks:

• Fully automated powder blending and filling lines
• Flavor testing, R&D kitchens, and quality assurance labs
• Multiple shift operations allowing high-volume output

Annual production capacity:

• Over 300 million sachets of powder beverages and dessert mixes
• Flexible production for both branded and OEM formats

Certifications and Compliance

PT Forisa Nusapersada adheres to internationally recognized food safety and quality standards:

• ISO 22000: Food Safety Management Systems
• GMP: Good Manufacturing Practices
• HALAL Certified by MUI (Indonesia)
• BPOM Indonesia approval for all products
• SNI (Indonesian National Standard) certification for select items

These certifications support exports to markets with strict import regulations and religious dietary requirements.

Brand Architecture and Positioning

• Pop Ice: Youth-centric, affordable, and fun beverage with over 20 flavor variants
• Nutrijell: Family-oriented dessert brand enriched with dietary fiber
• Anget Sari: Functional wellness beverage brand for immunity and health
• Sisri Tea: Modern twist on traditional tea enjoyment
• La Pasta: Instant food brand for quick meals in urban households

Each brand is supported by targeted marketing campaigns and deep market penetration across Indonesia and international markets.

Leadership and Growth Strategy

Led by Krisnanto Setyo, Forisa focuses on:

• Product innovation tailored to local tastes in export markets
• Expansion through e-commerce and modern trade
• Continuous improvement in production efficiency and distribution networks

Digital Marketing and Trade Presence

Forisa actively engages with consumers through:

• Instagram and YouTube: Recipe content, product tutorials, and influencer collaborations
• Product visibility in trade exhibitions such as:
  • SIAL InterFood Indonesia
  • Gulfood Dubai
  • FHA Singapore
  • THAIFEX – Anuga Asia

Client and Consumer Feedback

Buyers and distributors recognize Forisa for:

• High flavor acceptance across multicultural markets
• Consistent product quality and reliable packaging
• Strong logistic capabilities and export documentation support

PT Forisa Nusapersada remains a benchmark of scalable, innovative, and export-ready food solutions from Indonesia, blending flavor science with consumer-centric design.