Exhibiting at Thaifex - Anuga Asia 2025

PT Indowooyang is a specialized Indonesian manufacturer and exporter of high-quality frozen sweet potato and eggplant products, serving international markets with precision-cut, ready-to-use vegetable components. Headquartered in Cirebon, Indonesia, the company is known for its technological innovation, export-readiness, and adherence to stringent quality standards under its flagship brand Indowooyang.

Company Overview

PT Indowooyang operates with a mission to bring the natural sweetness and versatility of Indonesian-grown sweet potatoes to global food processors, wholesalers, and private label partners. The company integrates advanced processing with hygienic packaging to produce frozen products that meet the standards of top-tier foodservice and retail operators worldwide.

Product Portfolio

PT Indowooyang specializes in frozen vegetable products, primarily from sweet potato and eggplant varieties:

• Frozen Sweet Potato Products:

  • Paste: For baking and food manufacturing
  • Random Cut: Ideal for bulk cooking applications
  • Dice Cut: Ready for stir-fry and side dish uses
  • Slice / Fan Cut / Coin Cut / Stick Cut: Various formats tailored to client specifications
  • Whole: Vacuum-packed, IQF-ready options for roasting or further processing

• Frozen Eggplant Products:

  • Random Cut: Prepped and frozen for use in Asian and Mediterranean cuisines

These products are available in bulk and custom packaging options, supporting OEM and private label requirements.

Market Reach and Export Footprint

PT Indowooyang exports extensively across Asia, the Middle East, and selected Western markets:

• Key destinations include South Korea, Japan, UAE, Singapore, and the Netherlands
• Export analytics reveal:
  • More than 900 international shipments since 2016
  • Annual export volume exceeding 4,500 metric tons
  • Estimated annual export value: USD 6–8 million
  • Top exported formats: Frozen Paste, Fan Cut, and Dice Cut Sweet Potatoes

The company’s sweet potato products are used in restaurants, frozen food manufacturing, and retail frozen aisles.

Manufacturing and Technical Capabilities

Indowooyang’s production facility in Cirebon is equipped with:

• IQF (Individually Quick Frozen) technology for freshness retention
• Vacuum-sealing and nitrogen flushing systems
• High-capacity steam, bake, and fry lines for customized product output

Monthly production capacity:

• Up to 500 metric tons of frozen sweet potato and eggplant
• Flexible batching for small-batch and mass production clients

Certifications and Quality Assurance

PT Indowooyang operates with a commitment to global food safety standards:

• HACCP Certified
• ISO 22000: Food Safety Management
• HALAL Certified by MUI (Indonesia)
• Products are registered with BPOM (Indonesian FDA)
• Internal QA labs for microbiological testing and consistency checks

These certifications ensure compliance for exports to regulated markets like the EU, Japan, and GCC countries.

Branding and Positioning

• Indowooyang: Represents quality, reliability, and innovation in vegetable processing
• Known for precision-cut sweet potato products tailored to B2B needs
• Preferred partner for global foodservice distributors and frozen product brands

Leadership and Growth Strategy

Under the leadership of Widi, PT Indowooyang focuses on:

• Deepening global market penetration through trade partnerships
• Expanding product range to include new frozen vegetables and tubers
• Investing in R&D for customized product development and efficiency

Digital and Promotional Presence

• YouTube Channel: Factory tours, product applications, and client testimonials
• Instagram: Product highlights, farming insights, and behind-the-scenes operations
• Regular participant in:
  • SIAL InterFOOD
  • Food & Hotel Indonesia
  • Asia Fruit Logistica

Distributor and Client Feedback

Global buyers recognize PT Indowooyang for:

• Highly customizable product specifications
• Strong cold chain capabilities and timely documentation
• Clean, uniform cuts and flavor retention in frozen formats

PT Indowooyang continues to expand as one of Southeast Asia’s leading processors of sweet potato-based frozen foods, merging agro-excellence with food technology to serve the evolving needs of international food markets.