Exhibiting at Seafood Expo North America 2025

PT Matsya Qualitas Indonesia is a vertically integrated aquaculture company specializing in the farming, processing, and distribution of high-quality barramundi (Lates calcarifer). Operating under the premium brand Blue Seas Barramundi, the company is positioned at the forefront of sustainable fish farming in Indonesia. With operations based in Jakarta and aquaculture activities in pristine coastal environments, Matsya is redefining seafood excellence through responsible aquaculture practices and traceability.

History and Establishment

Founded to meet the rising global demand for sustainably sourced seafood, PT Matsya Qualitas Indonesia emerged as a new-generation aquaculture company focused on quality, transparency, and innovation. While relatively young compared to legacy seafood exporters, the company has swiftly built a strong presence in the Indonesian aquaculture sector by deploying global best practices in fish husbandry and post-harvest handling.

Core Business and Strategic Focus

Matsya’s business model is built on end-to-end control over its supply chain—from hatchery to harvest to cold chain logistics—ensuring product consistency and traceability. Its strategic priorities include:

• Premium-quality barramundi production for domestic and international markets
• Integration of environmentally sustainable aquaculture practices
• Brand building under the Blue Seas Barramundi label
• Direct-to-retail and HORECA (hotel, restaurant, catering) segment penetration

Product and Service Offerings

Matsya’s offerings are centered around its signature product, barramundi, available in several formats to cater to diverse market needs:

• Live Barramundi:

  • Ideal for seafood restaurants, live tank displays, and premium dining experiences
  • Sourced directly from controlled aquaculture facilities

• Fresh Barramundi:

  • Available as whole fish or fillets
  • Custom cuts offered depending on culinary application
  • Delivered through refrigerated logistics ensuring peak freshness

• Frozen Barramundi:

  • Flash-frozen, individually vacuum-packed fillets
  • Portion-controlled, boneless, and skin-on/skinless options
  • Designed for foodservice, retail, and export use

All products undergo rigorous handling and hygiene protocols in line with Indonesian and international food safety regulations.

Specialisation and Core USP

PT Matsya Qualitas Indonesia distinguishes itself through:

• Species Focus: Specialized exclusively in high-grade barramundi
• Traceability: Complete supply chain traceability from hatchery to plate
• Sustainability: Low-impact, coastal pond farming with responsible feed and water management
• Brand Identity: Blue Seas Barramundi is positioned as a premium, chef-quality seafood product

Financials and Market Impact

As a privately held company, financial disclosures are limited. However:

• Indonesia’s barramundi production capacity is growing at over 10% CAGR, with Matsya contributing to a significant share of premium-grade supply.
• The global barramundi market is projected to reach USD 1.1 billion by 2030, with Southeast Asia as a major supplier.

Matsya is well-aligned to capitalize on this growth through its high-quality offerings, and it is actively working to increase export volumes.

Shipment and Export Data

Based on trade platform reviews and company activity:

• Matsya has initiated exports to Singapore, Japan, and select Middle Eastern markets
• Shipments primarily involve frozen fillets and chilled whole fish, targeting high-end retail and restaurant chains
• Products are typically shipped under the Blue Seas Barramundi brand, supported by cold chain partners in Jakarta

The company is exploring expansion to the U.S. and European markets, with a focus on B2B distribution.

Target Market and Industry Segments

Matsya caters to:

• HORECA clients: Restaurants, hotels, and catering services
• Retail chains: Specialty supermarkets and seafood retailers
• Online and direct-to-consumer: Through digital sales platforms and delivery apps
• Export partners: Distributors in premium seafood and health-conscious consumer markets

Target customer segments include:

• Chefs and culinary professionals
• Health-conscious seafood consumers
• Halal-certified food distributors

Capabilities

• Coastal farming facilities with regular water quality monitoring
• Integrated processing facility for fresh and frozen handling
• Cold chain logistics with dedicated vehicles and export packaging
• Digital presence through Instagram and TikTok to engage culinary influencers and consumers
• Product customization: Sizes, cuts, and packaging tailored per client requirements

Certifications and Compliance

While specific certifications are not publicly listed, Matsya aligns with:

• Indonesian National Agency of Drug and Food Control (BPOM)
• Halal Certification for Muslim-majority market access
• HACCP-aligned handling practices at processing stage

Plans are in place to secure internationally recognized certifications such as:

• BAP (Best Aquaculture Practices)
• ASC (Aquaculture Stewardship Council)
• ISO 22000 Food Safety Management

Customer Testimonials and Market Feedback

Though public testimonials are limited, social media engagement and B2B feedback suggest high satisfaction with product quality, freshness, and consistency.

“We’ve featured Blue Seas Barramundi in our seafood menu for over a year—it’s a favorite for both chefs and customers.” — Jakarta-based Executive Chef (via Instagram partnership)

“Their fillets are consistently firm, clean-tasting, and easy to cook—exactly what my restaurant needs.” — Owner, Seafood Grill Jakarta

Major Achievements

• Successfully launched Blue Seas Barramundi as a recognizable seafood brand
• Built strong digital engagement through Instagram and TikTok to raise product visibility
• Established export readiness with initial shipments to Singapore and regional partners
• Developed a fully integrated aquaculture and processing model focused on traceability and quality

PT Matsya Qualitas Indonesia continues to elevate Indonesia’s position in the premium seafood market. Through innovation, sustainability, and a passion for quality, the company is building a trusted brand in both domestic and global aquaculture sectors.