Exhibiting at Thaifex - Anuga Asia 2025

PT Mundial Rasa Indonesia is a specialized manufacturer and exporter of high-quality coconut-based products under the brand "Gourmy," headquartered in Medan, Indonesia. The company plays a significant role in Indonesia’s agro-industrial sector, leveraging the country’s abundant coconut resources to supply premium-grade coconut derivatives to the global market.

Company Overview

Founded with a vision to deliver healthy, sustainable, and traceable coconut-based food products, PT Mundial Rasa Indonesia focuses on maximizing the potential of coconut as a versatile superfood. The company combines traditional Indonesian agricultural practices with modern processing technologies to ensure food safety and global competitiveness.

Core Product Portfolio

PT Mundial Rasa Indonesia offers an extensive range of coconut products, catering to industrial clients, food processors, and retailers:

• Virgin Coconut Oil (VCO): Cold-pressed and unrefined, suitable for culinary and cosmetic applications.
• RBD Coconut Oil: Refined, bleached, and deodorized oil for cooking and food manufacturing.
• Coconut Milk & Cream: Offered in UHT and frozen pasteurized formats for shelf-stable and fresh applications.
• Coconut Paste & Creamed Coconut: Used in culinary and confectionery industries for texture and flavor enhancement.
• Desiccated Coconut & Toasted Coconut: Available in various grades and cuts for baking and confectionery use.
• Coconut Flour: Gluten-free flour alternative high in fiber.
• Coconut Cubes & Coconut Concentrate: Specialty items for value-added retail and foodservice markets.

This wide assortment addresses demand across multiple categories such as beverages, dairy alternatives, baked goods, snacks, and cosmetics.

Manufacturing and Processing

PT Mundial Rasa Indonesia operates from its base in Medan, North Sumatra, a region renowned for its fertile soil and abundant coconut plantations:

• Processing Technology: Utilizes advanced dehydration, cold-press, and UHT equipment for optimal shelf life and nutrient preservation.
• Production Capacity: While specific volume metrics are undisclosed, the facility supports bulk production for export container shipments.
• Certifications:
  • Halal certified
  • Compliant with international food safety standards (HACCP, ISO under implementation)
  • Traceability and quality control from raw coconut sourcing to final packaging

Their close proximity to coconut-growing regions ensures freshness, reduced logistics costs, and direct farmer engagement.

Export and Market Presence

According to data insights from import-export platforms and Indonesian trade directories:

• Export Destinations: United States, Netherlands, Japan, Australia, South Korea, and several Middle Eastern markets.
• Annual Export Shipments: Estimated 100–150 TEUs of processed coconut goods.
• Client Segments: Includes industrial food manufacturers, health food retailers, and private label clients.

The growing global demand for plant-based and clean-label ingredients supports Mundial Rasa’s export expansion.

Brand and Positioning

• Gourmy: The flagship brand known for its clean-label philosophy, emphasizing natural, minimally processed coconut products.
• Brand values include transparency, sustainability, and community involvement through fair-trade sourcing models.

The brand has gained visibility through online presence, although social media and digital marketing efforts remain minimal.

Sustainability and Sourcing Practices

PT Mundial Rasa Indonesia partners directly with local farmers and cooperatives:

• Fair Trade Approach: Engages in long-term purchasing agreements and capacity-building for farmers.
• Sustainable Agriculture: Encourages organic and non-GMO cultivation practices.
• Waste Minimization: Coconut husks and shells are repurposed for energy and by-products.

These practices align the company with global ESG (Environmental, Social, and Governance) trends, appealing to conscious buyers.

Market Opportunities and Innovation

The company's product innovation focuses on:

• Enhancing shelf stability without chemical preservatives
• Meeting dietary trends such as keto, vegan, and gluten-free
• Developing private label packaging solutions for retailers and foodservice chains

Their R&D pipeline is guided by customer feedback and export market trends.

Achievements and Future Outlook

While still building brand awareness and infrastructure, PT Mundial Rasa Indonesia has:

• Secured recurring contracts with distributors in Japan and Europe
• Gained regulatory approvals for product imports in multiple developed economies
• Positioned itself as a strategic coconut product supplier from North Sumatra

With rising global demand for functional foods and plant-based ingredients, the company is well-placed for sustainable growth through innovation, quality consistency, and market diversification.