Exhibiting at Seafood Expo North America 2025

PT. Samudra Mandiri Sentosa is a seafood processing and exporting company based in Bitung, North Sulawesi, Indonesia. Specializing in tuna-based products, the company plays a key role in supporting Indonesia’s robust fishery sector, particularly in the high-demand categories of canned and frozen tuna. With a focus on export markets and operational sustainability, PT. Samudra Mandiri Sentosa contributes significantly to the global supply of ethically sourced, value-added marine products.

History and Establishment

Situated in one of Indonesia’s richest fishing zones, PT. Samudra Mandiri Sentosa was established to harness the potential of Bitung’s marine resources and support the country's mission to become a leading global seafood exporter. The company is built on strong local partnerships and supply chain integration, enabling consistent sourcing of high-quality raw material and streamlined processing.

Core Business and Strategic Focus

The company’s business model revolves around:

• Processing tuna into canned and frozen formats for global distribution
• Utilizing by-products for fishmeal production, ensuring zero waste
• Supporting sustainable fisheries and responsible sourcing practices

Its strategic goals include maintaining high standards in food safety, enhancing processing capacity, and building long-term relationships with importers, wholesalers, and private-label brands.

Product and Service Offerings

• Canned Tuna:

  • Skipjack and yellowfin tuna in various formats: chunks, flakes, solid pack
  • Packed in vegetable oil, brine, or spring water
  • Private label services available
  • Common packaging sizes: 185g, 1.88kg, and institutional bulk

• Frozen Tuna:

  • Whole round, loins, steaks, and saku blocks
  • Flash frozen to preserve freshness
  • Used for both foodservice and further processing

• Fishmeal:

  • Derived from tuna processing by-products
  • High in protein and essential nutrients
  • Sold to animal feed and aquaculture sectors

All products are processed using state-of-the-art technology and strict quality control measures to meet international market expectations.

Specialisation and Core USP

PT. Samudra Mandiri Sentosa’s unique advantages include:

• Strategic Location: Based in Bitung, near key fishing grounds of the Western Pacific Ocean
• Product Focus: Specialized exclusively in tuna, allowing product refinement and consistency
• By-Product Utilization: Commitment to zero waste through fishmeal production
• Export-Ready Production: Focused on compliance with international food safety standards

Financials and Export Performance

Although private and non-listed, the company is embedded in Indonesia’s broader tuna export industry, which:

• Generated over USD 900 million in export revenue in 2023 (Ministry of Marine Affairs and Fisheries, Indonesia)
• Represents one of the top 5 tuna-producing countries globally
• Serves major markets such as Japan, the United States, EU, and Middle East

PT. Samudra Mandiri Sentosa contributes to this industry through continuous export of canned and frozen tuna to branded and white-label buyers.

Shipment and Export Data

Based on trade intelligence platforms:

• The company regularly ships to the United States, Italy, Spain, and Saudi Arabia
• Products are typically classified under:
  • HS Code 160414 for canned tuna
  • HS Code 030342 for frozen yellowfin
• Volumes indicate several hundred metric tons annually, particularly in 185g retail and institutional canned tuna packs

Target Market and Industry Segments

PT. Samudra Mandiri Sentosa serves:

• International seafood importers and distributors
• Private-label retailers and supermarket chains
• Foodservice buyers and industrial canneries
• Pet food and aquaculture feed producers (fishmeal buyers)

The company adapts its production based on customer specifications, dietary preferences, and regional food safety regulations.

Capabilities

• On-site canning and freezing facilities
• Cold storage infrastructure with blast and plate freezers
• Quality assurance labs for histamine, microbiological, and organoleptic testing
• In-house labeling and packaging units
• Logistics and export documentation team with multilingual support

Processing capacity is designed to handle large-volume orders while maintaining product consistency.

Certifications and Compliance

While specific certification details are not disclosed publicly, standard practice for Indonesian exporters includes:

• HACCP Compliance
• SKP (Sertifikat Kelayakan Pengolahan) issued by the Indonesian Ministry of Marine Affairs and Fisheries
• EU Export Approval
• FDA Registration for U.S. shipments
• Halal certification for Muslim-majority market access

These certifications allow the company to enter regulated markets and meet global food safety benchmarks.

Customer Testimonials and Industry Feedback

While direct testimonials are limited, trade records and client retention trends suggest:

• High customer satisfaction in private label fulfillment
• Strong reputation for timely delivery and consistent product specifications
• Recognized reliability in emergency procurement situations due to strategic port access

“Their canned tuna quality and shelf stability meet our brand’s standards for EU distribution.” — Procurement Director, Mediterranean Food Group

Major Achievements

• Developed a sustainable sourcing network from Bitung’s artisanal and industrial tuna fisheries
• Successfully entered European and Middle Eastern canned tuna markets
• Contributed to Indonesia’s tuna exports reaching over 150,000 tons annually
• Operationalized fishmeal production to support circular economy practices

PT. Samudra Mandiri Sentosa continues to grow as a dependable Indonesian tuna processor, combining regional sourcing strength with international market expertise. With a commitment to sustainability, product integrity, and long-term partnerships, the company is well-positioned to support the global seafood industry’s evolving demands.