PT. Satoria Agro Industri is a leading Indonesian manufacturer and global exporter of industrial food ingredients, health-oriented consumer goods, and private label solutions. Based in Surabaya, East Java, the company operates under the innovation-driven division of Satoria Group, with a specialized focus on nutritional ingredients and value-added functional foods.
Company Overview
Established as part of Satoria Group’s expansion into the health and wellness sector, PT. Satoria Agro Industri operates through its business unit Satoria NutriSentials. The company is committed to advancing healthful nutrition through scientifically formulated ingredients and modern manufacturing practices. It serves multiple sectors, including food and beverage, nutraceuticals, pharmaceuticals, and private-label consumer goods.
Core Products and Services
The company’s operations are structured around three main pillars:
1. Industrial Food Ingredients
Used by manufacturers in functional food, health beverages, and sports nutrition:
- Resistant Dextrin: Soluble dietary fiber for gut health and satiety.
- Rice & Pea Protein Isolates: High-protein, allergen-free sources suitable for vegan and plant-based products.
- Maltodextrins (Rice & Pea-based): Easily digestible carbohydrates for sports and infant nutrition.
- Erythritol: Natural sugar alcohol with low glycemic index, popular in diabetic and keto-friendly formulations.
- Syrups (Rice, Tapioca): Non-GMO, gluten-free sweeteners with clean-label appeal.
2. Fast-Moving Consumer Goods (FMCG)
Marketed under proprietary brands, these products target health-conscious consumers:
- Fiberfit™: A prebiotic dietary fiber and sugar substitute, widely used for gut health and weight management.
- SweetSentials: A sugar-free sweetener line in sachet form, targeting diabetic and low-calorie diets.
- Coconut Cream Powder & Biscuits: Positioned for export and health-focused private label lines.
3. OEM & Private Label Services
- Offers formulation-to-packaging services for international and regional FMCG brands.
- Equipped to produce customized dietary supplements, sweeteners, and powdered beverages under client branding.
Manufacturing and Compliance
The Surabaya-based facility meets international food and pharmaceutical manufacturing standards:
- Certifications:
- HACCP (Hazard Analysis and Critical Control Points)
- Halal by MUI
- ISO 22000: Food Safety Management System
- Production Capabilities:
- Powder blending and spray-drying
- Sachet and pouch filling
- Sterile processing for sensitive ingredients
The company uses advanced QC/QA systems and batch tracking for consistent quality and safety across all exports.
Export and Market Reach
PT. Satoria Agro Industri has rapidly gained traction in export markets, supplying bulk ingredients and private label solutions to:
- Regions Served: Southeast Asia, Middle East, East Asia, and emerging markets in Africa and Latin America.
- Estimated Annual Exports: Over 200 TEUs of industrial-grade ingredients and retail-ready FMCG goods.
- Key Markets: Food and beverage producers, supplement manufacturers, and specialty retailers.
Their client base includes companies in the functional food, meal replacement, and health snack segments.
Brands and Market Differentiation
- Satoria NutriSentials: The corporate division representing B2B ingredients and OEM services.
- Fiberfit™: Flagship retail brand for dietary fiber and sugar substitute, known for gut health claims supported by consumer trials.
- SweetSentials: Retail sweetener brand for diabetic and weight-conscious consumers.
These brands emphasize transparency, scientific backing, and traceable sourcing.
R&D and Innovation
The company invests heavily in product innovation and has a dedicated R&D lab focusing on:
- Plant-based nutrition
- Sugar reduction technologies
- Prebiotic and digestive wellness
- Custom formulations for private label clients
New product lines are developed in collaboration with clinical dietitians and food technologists.
Sustainability and Supply Chain
- Raw Material Sourcing: Primarily from certified non-GMO farms in Indonesia and Southeast Asia.
- Sustainability Practices: Emphasis on low-carbon manufacturing, biodegradable packaging pilots, and water-efficient processing.
- Community Impact: Partnership with local farmer cooperatives for rice and coconut supply, supporting rural development.
Strategic Goals
PT. Satoria Agro Industri aims to become Southeast Asia’s leading innovator in functional ingredients and private label health foods by:
- Expanding capacity for plant-based protein isolates
- Strengthening partnerships with supplement and vegan product developers globally
- Investing in e-commerce-ready packaging lines and direct-to-consumer platforms
Through science, scalability, and social impact, PT. Satoria Agro Industri continues to shape the future of nutrition from Indonesia to the world.
