PT Selera Sweetsindo is an Indonesian manufacturer and exporter specializing in herbal candies, chewy sweets, lollipops, and functional confectionery. Located in Tangerang, Indonesia, the company operates under the hallmark brand “Golden Ginger,” recognized internationally for its fusion of traditional herbal benefits and modern candy formulations.
Company Overview
With over a decade of industry experience, PT Selera Sweetsindo has carved out a niche in the health-oriented confectionery segment. The company’s mission is to promote wellness through naturally inspired sweets that deliver both flavor and functional benefits. Its operations are centered on quality, safety, and global competitiveness.
Product Portfolio
PT Selera Sweetsindo produces a wide array of confectionery products designed to cater to diverse consumer tastes and nutritional needs:
1. Ginger Herb Drops
- Variants: Mild, Hot, Sugar-Free Classic, Sugar-Free Lemon.
- Target Market: Health-conscious consumers, particularly in colder regions or those seeking throat-soothing remedies.
2. Chewy Candies
- Flavors: Ginger Chews, Cream, Coffee.
- Texture & Appeal: Soft texture combined with lingering herbal flavors.
3. Flip Top Pack Series
- Flavors: Classic, Anisemint, Raspberry, Lemon, Blueberry, Orange.
- Packaging: Convenient flip-top containers for on-the-go consumption.
4. Powder Beverages
- Highlight: Immune Booster Honey Lemon powder—enriched with functional ingredients to support immunity.
5. Lollipops
- Flavor Range: Milk, Milk Chocolate, Milk Strawberry, Mango, Tiramisu, Orange.
- Format: Individually wrapped, kid-friendly packaging.
6. Fizzy Candies
- Flagship Product: Orange Fizzy Candy fortified with Vitamin C.
This diversified range is designed to appeal to both traditional herbal candy consumers and mainstream sweet lovers.
Manufacturing and Compliance
PT Selera Sweetsindo operates a modern production facility in Tangerang:
- Production Capacity: Scaled for both domestic and export fulfillment.
- Certifications:
- GMP (Good Manufacturing Practice)
- Halal Certification by MUI
- BPOM Indonesia (Food and Drug Monitoring Agency) registered
- Quality Control: Batch testing and ingredient traceability for compliance with international export standards.
The company focuses on minimal processing techniques to preserve the natural properties of its herbal ingredients.
Export Reach and Market Presence
PT Selera Sweetsindo’s products are exported to various regions, with growing traction in:
- Key Export Markets: Europe (Germany, Netherlands), Middle East, Southeast Asia.
- Trade Channels: Wholesale importers, retail chains, ethnic and specialty health stores.
- Product Format: OEM options available for private label packaging.
- Volume Estimate: Up to 100–150 TEUs exported annually (based on trade disclosures and catalog listings).
The presence in major trade fairs such as the ITPC Hamburg expo showcases the brand's global intent.
Brand Identity – Golden Ginger
The flagship brand “Golden Ginger” symbolizes a blend of wellness and indulgence:
- Positioned as a natural remedy in candy form.
- Prominent in the herbal lozenges segment.
- Emphasizes sugar-free and functional variants for diabetic and weight-conscious consumers.
The brand is being adapted for different markets with multi-language packaging and diversified SKUs.
Sustainability and Sourcing
The company partners with local Indonesian farmers to procure:
- Fresh ginger roots
- Herbal ingredients
- Coconut sugar and other natural sweeteners
These partnerships help support Indonesia’s agricultural economy and ensure ingredient traceability.
Marketing and Customer Appeal
Though limited in social media presence, PT Selera Sweetsindo leverages:
- Distributor Partnerships: Engages buyers through trade catalogs and B2B outreach.
- Product Catalog: Downloadable catalog with specifications and export-ready product lineups.
- Consumer Testimonials: Feedback highlights strong taste, authenticity, and perceived health benefits.
Retailers and wholesalers report:
- “Excellent shelf life and presentation.”
- “Sugar-free variants are highly popular in the EU.”
- “Reliable delivery and quality consistency.”
Brochure and Product Documentation
- Selera Sweetsindo Product Catalog: A detailed brochure outlining all products, packaging formats, and certifications, available via international trade partners and government trade promotion platforms.
Strategic Outlook
With global demand increasing for health-forward sweets, PT Selera Sweetsindo aims to:
- Expand its sugar-free and vitamin-enriched product lines.
- Enhance its visibility through digital platforms and influencer marketing.
- Increase production capacity to support larger OEM clients.
PT Selera Sweetsindo remains committed to delivering naturally functional confectionery that blends Indonesia’s rich herbal heritage with modern taste expectations.
