Product Offerings
Products:
Poultry Breeding: Ross 308 Parent Stock Chicks, Broiler Chicks
Poultry Meat: Chicken Breast Meat
Poultry Processing: Poultry Slaughtering and Processing
Pure Breed Poultry Company (Taseel), based in Riyadh, Saudi Arabia, is a pioneering enterprise in the field of poultry genetics, breeding, and meat production. As a key supplier of Ross 308 parent stock and broiler chicks, Taseel plays a vital role in supporting the Kingdom’s poultry sector, aligning with Vision 2030's goals to enhance local food security and agricultural self-sufficiency.
Company Overview
Founded to strengthen domestic poultry breeding capabilities, Pure Breed (Taseel) specializes in supplying high-performance broiler genetics. The company is among the few vertically integrated poultry breeders in Saudi Arabia, managing the full value chain from hatching to meat processing. Its operational focus lies in delivering robust genetics, ensuring biosecurity, and providing premium poultry products to commercial farms and processing units across the Kingdom.
Core Business Activities
Taseel operates across multiple business verticals:
- Breeding and multiplication of Ross 308 parent stock
- Production and distribution of broiler chicks
- Poultry processing and meat production
- Support services for poultry integrators and contract growers
The company's controlled breeding operations ensure high health status and genetic consistency, contributing significantly to the productivity of Saudi poultry farms.
Product and Service Offerings
-
Poultry Breeding
- Ross 308 Parent Stock Chicks
- Broiler Chicks
-
Poultry Meat
- Processed Chicken Meat
- Chicken Breast Fillets (for foodservice and retail)
-
Processing Services
- Poultry Slaughtering
- Cold Chain and Packaging Solutions
Taseel’s Ross 308 lineage is known for excellent feed conversion, high growth rates, and strong livability—traits that are highly valued in commercial broiler production.
Unique Selling Proposition (USP)
- Strategic partner for Ross 308 genetics in Saudi Arabia, ensuring availability of world-class poultry strains.
- End-to-end poultry production capabilities, from parent stock to retail meat products.
- Compliance with Islamic slaughtering and food safety protocols, ensuring high market acceptance.
- Customized grower support programs, including health monitoring, vaccination protocols, and feeding advisory.
Financial Insights
As a privately held company, Taseel does not publicly disclose financial data. However, its exclusive involvement in the high-value parent stock breeding segment and its vertical integration into processing suggest substantial revenue streams and steady cash flow from recurring farm clients and meat distribution contracts.
Shipment and Export Activity
Taseel’s operations are primarily focused on domestic supply within Saudi Arabia. There is no publicly available data indicating international exports of poultry or hatching eggs. However, the company’s infrastructure is positioned for regional supply potential, particularly to GCC countries.
Target Market
- Large-scale poultry integrators
- Contract poultry growers
- Poultry meat processing companies
- Retailers and foodservice distributors
Taseel’s primary customers include broiler farms seeking high-quality chicks, as well as wholesale buyers of poultry meat products.
Capabilities
- Biosecure hatcheries and breeding farms
- Dedicated feed and health management programs
- Slaughterhouse and processing units complying with SFDA and international standards
- Veterinary and technical advisory services
Certifications and Compliance
While specific certifications are not listed, Taseel operates under the regulatory oversight of:
- Saudi Food and Drug Authority (SFDA)
- Ministry of Environment, Water and Agriculture (MEWA)
- Adherence to Halal standards and veterinary health regulations
Customer Testimonials
No public testimonials are available online. However, consistent customer retention and presence in national poultry industry forums indicate a trusted reputation among poultry professionals and agri-business stakeholders.
Achievements
- Recognized for establishing one of the first localized Ross 308 breeding programs in Saudi Arabia.
- Contributed to national poultry self-sufficiency goals through reliable parent stock and chick supply.
- Successfully implemented biosecure breeding and hatchery infrastructure in line with international practices.
- Played a central role in supplying parent stock to multiple poultry companies across Saudi Arabia.