Pure Temptation Private Limited is a prominent Indian manufacturer, exporter, and supplier of premium chocolate-based products, wafer biscuits, spreads, and bakery ingredients. Headquartered in Ahmedabad, Gujarat, the company has built a strong portfolio of consumer-loved brands such as Chocoblast and Pik It, which are distributed widely across domestic and export markets.
Core Business
Pure Temptation focuses on delivering high-quality chocolate products and confectionery with a commitment to innovation, indulgence, and affordability. The company caters to both the B2B segment through its industrial products and the B2C market through retail-ready SKUs across multiple confectionery formats.
Product and Service Offerings
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Chocolate Products
- Choco Blast Cone
- Choco Blast Jar Cone
- Chocoblast Family Pack
- Display Stands and Bulk Packaging
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Wafer Biscuits
- Pik It Wafer Biscuits
- White Chocolate Coated Wafer Box
- Pik It Crunch Pack
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Chocolate Bars
- Milk and White Chocolate Bars
- PIK IT Signature Bars
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Chocolate Spreads
- Hazelnut and Almond Chocolate Spreads
- Premium Milk Chocopaste
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Compound Chocolate
- Milk and Dark Compound Slabs
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Flavored Toppings
- Butterscotch and Chocolate Dessert Toppings
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Cake Premix
- Eggless Chocolate and Vanilla Premixes
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Instant Mixes
- Drinking Chocolate Powder
- Unsweetened Cocoa Powder
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Gift Packs
- Joy in A Box
- Compact Foil Box
- Pillow Packs
Specialisation and Unique Value Proposition
- Affordable Indulgence: Combines high taste value with price-sensitive retail strategies.
- In-House R&D and Product Development: Ensures continuous innovation and seasonal launches.
- Private Label and Co-Manufacturing: Available for distributors and retailers globally.
- Diverse Chocolate Applications: From finished retail products to B2B slabs, pastes, and spreads.
Target Market
- Retailers and Wholesalers: Offering both impulse and value pack formats.
- Institutional Buyers: Cake premixes and chocolate compounds for bakeries and cafes.
- Exporters and Importers: Focused on Middle East, Africa, and Southeast Asia.
- E-commerce and Gift Retailers: For compact and novelty chocolate gift SKUs.
Capabilities
- Multiple manufacturing lines for wafers, spreads, chocolate bars, and toppings
- Automated packaging and portioning lines
- Custom formulation and packaging for international partners
- Advanced blending and tempering for compound chocolates
Financial Overview
Although privately held, Pure Temptation is estimated to generate ₹25–35 crore (~$3–4.2 million) in annual revenue. Its continued innovation and channel expansion have supported consistent double-digit growth in recent years.
Shipment and Export Track Record
- Active export operations in over 12 countries including UAE, Bangladesh, Kenya, Nepal, and Sri Lanka
- Annual exports comprise a mix of compound slabs, chocolate confections, and premix powders
- Product exports under HS Codes: 18069090 (chocolate preparations), 19059090 (bakery premixes), 21069099 (chocolate spreads and powders)
Certifications and Compliance
- FSSAI Licensed
- Compliant with Indian Food Safety Standards
- Halal Certified for multiple SKUs (as applicable)
- Lab-tested for shelf life, stability, and microbiological safety
Customer Testimonials
- “Their Pik It wafers are a top seller in our Middle East chocolate aisle.” — FMCG Distributor, Dubai
- “A great partner for private label cocoa mixes and affordable gifting chocolates.” — Retail Chain Buyer, India
Major Achievements
- Developed and marketed over 200 SKUs in chocolate-based products
- Launched the popular Chocoblast cone series across Tier 2 & Tier 3 cities
- Strategic tie-ups for private label manufacturing in the Middle East and East Africa
- Recognized in multiple Indian food expos and gifting expos for innovation and design
Pure Temptation Private Limited continues to elevate India’s chocolate and confectionery sector with delicious innovation, reliable manufacturing, and strong market responsiveness.
