Qingyang Juli Agricultural Development Co., Ltd., established in April 2015, is a Gansu-based enterprise deeply embedded in China's robust agricultural sector. With a registered capital of RMB 20 million, the company is strategically located in Qingyang, a city known for its rich agricultural resources and favorable climate for fruit cultivation. Despite its modest workforce of under 100 employees, the company has carved a specialized niche in the cultivation, processing, and distribution of pome and stone fruits.
Core Business Activities
The company’s core operations span the entire agricultural value chain:
- Fruit Cultivation: Specializing in pome and stone fruits, cultivated using scientifically backed methods tailored for high-altitude, temperate environments.
- Sorting and Processing: Integration of post-harvest handling, sorting, and processing ensures high-quality output for domestic and online markets.
- Sales and Distribution: Emphasis on internet-based food sales, aligning with China's fast-growing e-commerce sector for agricultural products.
- Technical Services: Provision of agricultural technical consulting, plant breeding, and nursery stock cultivation enhances farming efficiency and knowledge transfer in rural communities.
- Transportation: The company manages its own logistics for fresh produce, ensuring timely and safe delivery across regions.
Product Offerings
- Pome Fruits: Apples and pears grown in optimal soil and climatic conditions, prized for their sweetness and shelf life.
- Stone Fruits: Peaches, nectarines, and plums, cultivated through integrated pest management and organic practices.
- Agricultural Services: Including technical consultations, e-commerce enablement for farm products, and breeding guidance for plant varieties.
Specialization and Core USP
Qingyang Juli distinguishes itself through:
- Vertical Integration: Controlling production, processing, and sales under one system ensures consistency and quality assurance.
- Local Agricultural Expertise: The company leverages Gansu province’s agricultural R&D and rural development programs to continually improve yields and sustainability.
- Digital Market Focus: Proactive participation in China’s agricultural digitization movement, focusing on food e-commerce and social media engagement, particularly through platforms like Douyin (Chinese TikTok).
Financial Insights
- Registered Capital: ¥20,000,000 (Approx. USD 2.75 million)
- Company Type: Limited liability company (wholly owned by natural person)
- Establishment Date: April 15, 2015
Due to the private nature of the business, audited financial statements are not publicly available. However, capital structure and operational scope suggest a mid-sized regional player with ambitions for expansion in digital agriculture.
Export & Shipment Insights
Currently, there is no publicly accessible data on the company’s international shipment volumes or values from trade databases like Volza or ImportYeti. However, the company’s stated business scope includes the sale and transportation of agricultural products, which aligns with broader national strategies promoting agricultural exports from inland China.
Target Market
- Domestic Market: Supermarkets, regional distributors, and online consumers across China via food delivery platforms and direct sales.
- B2B Clients: Wholesalers and agricultural cooperatives requiring bulk procurement and consultation services.
- Online Consumers: Leveraging Douyin and other social platforms to sell directly to end consumers, enhancing brand visibility and customer interaction.
Capabilities
- In-house sorting and packaging systems
- Logistics and cold-chain transportation capabilities
- Online marketing through live-streaming and short video content
- Integrated technical support for partner farms and cooperatives
Certifications and Compliance
- Business License Number: 9162100332112431XD (Verified via cnverify.com)
- Legal Entity Name: 清阳市聚力农业发展有限公司 (Chinese registered name)
- Compliance Areas: Agricultural product safety, rural land use, e-commerce food sale standards
No public documentation of international certifications like ISO 22000, HACCP, or organic standards was found as of now.
Achievements
- Digital Transformation: Early adoption of short-video marketing via Douyin has allowed the company to engage directly with thousands of online followers and potential buyers.
- Government Support: Operating within the Gansu provincial agricultural initiative zones, likely qualifying for rural development grants and technical assistance.
- Community Engagement: Facilitating local employment and agricultural skill development in Qingyang and surrounding rural areas.
Customer Testimonials
Currently, no verifiable third-party customer testimonials are publicly available on the official platforms or major e-commerce review sites. The company appears to rely more on social media engagement and community trust rather than conventional testimonial-driven marketing.