Exhibiting at CMPL Expo 2025

RUFIL Dairy Products and Ice Creams is a rapidly growing dairy and beverage company based in Jaipur, India. With a focus on purity, freshness, and innovation, RUFIL has become a trusted name across Rajasthan and northern India, offering a comprehensive range of milk and milk-based products tailored to modern consumers.

Brief History

Established in 2015, RUFIL (Rajasthan United Fresh & Innovative Limited) was founded by Abhishek Joshi with the mission to deliver unadulterated, high-quality dairy products directly from farm to home. The company began as a milk delivery service and quickly expanded its operations into processed dairy goods, flavored beverages, and premium ice creams.

Core Business

RUFIL operates as a fully integrated dairy manufacturer and retailer. It manages the entire value chain—from sourcing milk from its own and partner farms to processing, packaging, and distributing under stringent quality standards. The company operates multiple chilling centers and a modern processing plant to maintain the integrity and freshness of its products.

Product and Service Offerings

RUFIL’s extensive portfolio spans across multiple dairy categories:

• Milk

  • Cow Milk (Full Cream, Toned, Double Toned)
  • Buffalo Milk

• Curd

  • Fresh Dahi
  • Creamy Thick Dahi
  • Chhota Cup Dahi

• Buttermilk

  • Jeera Chhach
  • Masala Chhach

• Paneer

  • Fresh Paneer
  • Vacuum Packed Paneer

• Ghee

  • Danedar Cow Ghee

• Yogurt

  • Swiss Style Yogurt in multiple flavors

• Ice Creams

  • Premium natural ingredient ice creams

• Flavored Milk

  • Various flavors including chocolate, vanilla, kesar

• Raita

  • Boondi Raita

• Lassi

  • Traditional Lassi in chilled packs

Specialisation and Core USP

RUFIL’s core strengths lie in:

• End-to-End Cold Chain: Ensuring freshness from farm to shelf
• Premium Ingredients: Use of hormone-free, locally sourced milk
• Innovative Products: Launch of Swiss-style flavored yogurt and boutique ice cream lines
• Automated Infrastructure: Fully automated milk processing and packaging facility in Jaipur

Financials

Though privately held, internal estimates and media disclosures indicate:

• Annual turnover exceeding ₹50 crore (~$6 million USD)
• Processing over 100,000 liters of milk daily
• Product availability across 4,000+ retail outlets
• Achieved 20% year-over-year revenue growth in FY 2023–24

Shipment Data

RUFIL operates domestically with distribution across Rajasthan, Delhi NCR, and expanding into MP and UP. Though currently not exporting, discussions for international expansion are underway. Distribution model highlights:

• 250+ delivery vans for daily logistics
• 40+ distributors in North India
• B2B partnerships with retail chains and hospitality groups

Target Market

• Urban and semi-urban households
• Health-conscious youth and working professionals
• Horeca (Hotels, Restaurants, Cafés) segment
• Institutional buyers including schools and hospitals

Capabilities

• State-of-the-art dairy plant with pasteurization, homogenization, and UHT capabilities
• ERP-based supply chain and inventory management
• In-house product R&D team for new product development
• Ability to scale and launch new SKUs within weeks

Certifications and Compliance

• FSSAI Certified
• ISO 22000:2018 Food Safety Management
• Regular microbiological and chemical testing in NABL-accredited labs
• Strict adherence to cold chain logistics and hygiene SOPs

Customer Testimonials

"RUFIL’s paneer and curd have become a staple in our kitchen—the taste and texture are unmatched."
— Household Customer, Jaipur

"Their Swiss yogurt has been a hit among our customers. Truly a premium dairy experience."
— Retail Partner, Rajasthan

Major Achievements

• Launched RUFIL Premium Yogurt Line in 2022, gaining 10% segment share within 6 months
• Featured in Top 10 Dairy Startups in India by Agribusiness Review
• Partnered with Zomato Hyperpure for B2B dairy supply
• Reached 100,000 daily consumers milestone in 2023