Rakutenchi Co., Ltd. – A store specializing in offal hot pot that inherits the tradition of Fukuoka

Rakutenchi Co., Ltd. is a ``offal hot pot'' specialty store based in Fukuoka City, and is a leading company that spreads the local Fukuoka food culture to the nation and the world. Since our establishment, we have been using carefully selected domestic beef offal and a secret soup to provide a flavor that has been loved for many years.

Company Overview

• Founded: 1977
• Head office location: Fukuoka City
• Main business:
  • Food and beverage business (multiple stores mainly in Fukuoka)
  • Food manufacturing and sales (sales of offal hotpot sets, soups, and noodles)
  • Nationwide mail order business (delivery motsu pot sets all over Japan)

Representative product lineup

Rakutenchi's offal hot pot is a masterpiece that has been loved for many years and is made with fresh domestic beef offal and a secret soy sauce soup. In particular, the ``Original Motsunabe Set'', which can be shipped nationwide, is popular as it allows you to enjoy authentic motsunabe at home.

Otsunabe set

• Original offal hot pot set (small) (for 2-3 people): 3,800 yen
• Original offal hot pot set (medium) (for 3-4 people): 5,500 yen
• Original offal hot pot set (large) (for 5-6 people): 7,500 yen

Soup

• Rakutenchi Offal Hot Pot Soup (1L): 1,200 yen

Noodles

• Champon noodles for tightening (2 servings): 500 yen

Market development and sales results

Rakutenchi operates directly managed stores mainly in Fukuoka, and also operates a mail-order business using an e-commerce site for consumers nationwide.

• Number of directly managed stores: 6 stores in Fukuoka city
• Number of annual visitors: Approximately 500,000 people
• Nationwide sales: Over 1 billion yen per year**
• Number of shipments: More than 300,000 sets of motsunabe shipped nationwide each year
• Main sales channels:
  • Own EC site
  • Rakuten Market/Amazon/Yahoo! Shopping

Financial data and growth rate

Rakutenchi's business performance has been improving year by year, and the growth in EC sales has been particularly notable since the coronavirus pandemic.

• Annual sales: Estimated 2.5 billion yen
• EC business growth rate: YoY**+35%**
• Overseas export: Selling frozen offal hot pot sets to Taiwan, Hong Kong, and China

Quality control and certification

At Rakutenchi, we have established strict quality control standards in order to provide safe and high-quality products.

• HACCP certification (Food safety management)
• ISO 22000 (Food Safety Management System)
• Made from 100% domestic beef (with certificate of origin)

Media coverage/award history

Rakutenchi's Motsunabe has been featured in many media outlets and has won numerous awards.

• Published in ``Michelin Guide Fukuoka'' (2022)
• “National Hotpot Grand Prix” Winner (2019)
• TV special feature: "NHK", "Mezamashi TV", "Jonetsu Tairiku", etc.

Customer testimonials

• "This is the authentic offal hot pot! The richness of the soup is different." (Tokyo, man in his 30s)
• "Even though it arrived frozen, I was impressed with the taste of the store!" (Female in her 40s, Osaka Prefecture)
• "I sent it as a gift and it was well received! It makes me feel like I went to Fukuoka." (Hokkaido, man in his 50s)

Environmental initiatives

At Rakutenchi, we promote sustainable food production.

• Reducing food loss: Utilize freezing preservation technology to extend shelf life
• Eco Packaging: Adopts recyclable packaging
• Community contribution activities: Cooperating with local farmers and using contract-grown vegetables

summary

Rakutenchi is a motsu nabe specialty restaurant that continues to protect Fukuoka's food culture and spread it throughout the country. We aim for further growth through a wide range of business activities, including operating directly managed stores, expanding our mail order business, and expanding overseas.