Product Offerings
Products:
Mineral Water: 6ty Degrees Natural Thermal Spring Water (350 ml, 520 ml, 1 250 ml)
Product Gallery:
น้ำแร่ซิกตี้ ดีกรี 6ty Degrees mineral water
Rare Beverage Co., Ltd., headquartered in Bangkok with operations in Chiang Mai, Thailand, is the producer of 6ty° Degrees, a premium natural mineral water brand sourced from deep thermal springs in Northern Thailand. As a lifestyle and wellness-oriented beverage company, Rare Beverage is positioned at the intersection of natural purity, sustainable sourcing, and luxury branding.
Core Business
The core business of Rare Beverage Co., Ltd. is the bottling and international distribution of natural thermal spring water, leveraging the unique geological resources of Chiang Mai’s underground aquifers. The company operates under a vertically integrated model—from spring extraction to bottling, branding, and global marketing.
Product and Service Offerings
Rare Beverage offers a single, highly curated product line under its flagship brand:
- 6ty° Degrees Natural Thermal Spring Water
- Available in 350 ml, 520 ml, and 1,250 ml formats
- Bottled at source in Chiang Mai
- Marketed for both luxury retail and wellness-focused consumers
The water is positioned not just as a hydration product but a lifestyle accessory, sold in boutique retail stores, wellness centers, spas, high-end restaurants, and select hotels.
Specialisation and Core USP
Rare Beverage distinguishes itself through:
- Thermal spring source, naturally enriched with minerals and bottled at origin
- Unique mineral composition providing a crisp, clean taste profile
- Premium glass and PET packaging designed for elevated consumer experience
- Strong brand storytelling rooted in Thai heritage and wellness culture
Their commitment to low-mineral content, pH-balanced water, and natural filtration sets the brand apart from mass-market bottled waters.
Financials
As a privately held entity, Rare Beverage does not publish financials. However, brand visibility, product placement in high-end venues, and continuous digital presence suggest a scaling boutique operation targeting affluent consumer segments. Initial funding rounds were likely supported by private capital, with brand ambassador and influencer-led growth strategies.
Shipments and Export Data
Export information, though limited, indicates:
- Expansion into Singapore, Hong Kong, Japan, and the UAE
- Product alignment with luxury wellness chains and lifestyle distributors
- Participation in trade fairs and wellness expos to promote international visibility
The company is gradually building its export portfolio with a focus on niche wellness and lifestyle markets.
Target Market
Rare Beverage targets discerning, health-conscious consumers and institutions:
- High-end retail chains and gourmet markets
- Luxury hotels and resorts offering wellness amenities
- Spas and wellness retreats promoting hydration and detox programs
- Yoga and fitness studios, particularly in urban Asia
- Premium airline and hospitality partners
The brand appeals to a demographic that values aesthetics, health, and sustainability in their everyday choices.
Capabilities
Rare Beverage operates with a premium-grade bottling and distribution system:
- On-site bottling facilities near the source for freshness
- Quality assurance systems adhering to Thai FDA and export compliance
- Partnerships with logistics and cold chain providers to preserve integrity
- Digital marketing capabilities with strong influencer and brand ambassador engagement
The company also offers private-label and co-branding opportunities for luxury wellness partners.
Certifications and Compliance
While specific certifications are not listed, the following standards are likely upheld:
- Thai FDA certification
- GMP and HACCP compliance for food-grade bottling
- Eco-conscious packaging and source sustainability claims
Compliance with international water export regulations is maintained for all overseas markets.
Customer Testimonials
The 6ty° Degrees brand has been featured by Thai wellness influencers and lifestyle media. Though formal testimonials are minimal, online reviews highlight:
"Refreshing and crisp—this is my go-to water for post-yoga hydration."
– Wellness Influencer, Bangkok
"We serve 6ty Degrees in all our guest rooms—it’s aligned with our eco-luxury concept."
– Boutique Hotel Manager, Phuket
Major Achievements
- Developed a premium mineral water brand in under five years
- Secured distribution in luxury wellness centers across Thailand and select Asian cities
- Garnered recognition from wellness communities and high-profile endorsements
- Established 6ty° Degrees as a flagship of Thai wellness branding in the bottled water category
Rare Beverage Co., Ltd. reflects Thailand’s emerging voice in the global wellness beverage movement, offering a product that is as refined in branding as it is pure in content.