Rasaku Marketing Sdn Bhd, based in Shah Alam, Selangor, Malaysia, is a prominent food manufacturer and exporter specializing in coconut-based products. Operating under the well-established Rasaku brand, the company serves both industrial and retail sectors across domestic and international markets, delivering high-quality, shelf-stable coconut products.
Core Business
Rasaku Marketing Sdn Bhd focuses on the processing, packaging, and export of coconut milk, cream, water, oil, and other value-added coconut derivatives. The company also manufactures complementary products like canned sweet corn and cooking ingredients, catering to the needs of retailers, foodservice operators, and industrial food processors.
Product and Service Offerings
The Rasaku product portfolio includes a comprehensive range of coconut and related products:
-
Coconut Milk & Cream
- UHT cartons: 200 ml, 400 ml, 1000 ml
- Tinned format: 400 ml
-
Coconut Cream Powder
- Available in sizes from 50 g to 1 kg, suited for industrial and home use
-
Coconut Water & Juice
- Canned 425 g formats for retail and foodservice
-
Low-Fat Desiccated Coconut
- 50 g packs for baking and confectionery
-
Toasted Coconut Paste (Kerisik)
- Traditional Malaysian cooking paste
-
Canned Sweet Corn
- Kernel and cream-style variants (425 g)
-
Coconut Oils
- Coconut Cooking Oil: 500 g and 1 kg
- Organic Virgin Coconut Oil: 280 ml and 500 ml
These offerings cater to retail, culinary, and industrial applications with packaging tailored for ease of use and storage.
Specialisation and Core USP
Rasaku’s competitive edge is built on its vertically integrated supply chain and commitment to quality and consistency in coconut processing. Unique selling propositions include:
- Advanced UHT and spray-drying technology for coconut milk and powder
- Broad SKU variety enabling retail, foodservice, and industrial usage
- Local sourcing of fresh coconuts, ensuring freshness and sustainability
- Halal-certified production aligned with Malaysian and international food regulations
Their strength lies in offering cost-effective, high-volume coconut solutions without compromising on flavor or shelf life.
Financials
As a privately held company, Rasaku Marketing does not disclose detailed financial information. However, its presence in major retail chains across Malaysia, listings on international e-commerce platforms, and visibility at global food trade shows suggest multi-million MYR annual revenues. The brand’s continued expansion into international markets underscores its stable financial and operational performance.
Shipments and Export Data
According to trade directories and export listings:
- Rasaku exports to over 20 countries, including Japan, Saudi Arabia, UAE, Singapore, and South Africa
- Key export items: UHT coconut milk, coconut cream powder, and canned coconut water
- Products are available through both private label and Rasaku-branded SKUs
These exports position Rasaku as a reliable supplier to both B2B and retail channels worldwide.
Target Market
Rasaku targets a diverse clientele:
- Food manufacturers in bakery, confectionery, and ready-meal sectors
- Retail supermarkets and convenience stores
- Distributors of Asian food products across the Middle East, Africa, and ASEAN
- Foodservice providers and commercial kitchens
Their ability to offer multiple packaging formats and custom formulations makes them attractive to international buyers seeking flexibility and reliability.
Capabilities
Rasaku’s facilities are equipped for:
- UHT aseptic filling and spray-drying
- High-capacity canning and pouching lines
- Private label development and export documentation
- Logistics support for consolidated shipments
These capabilities support scalable operations and tailored solutions for varied market needs.
Certifications and Compliance
Rasaku adheres to strict quality and safety standards, including:
- HACCP
- GMP
- Halal certification by JAKIM
- Compliance with ASEAN and GCC food import standards
These certifications assure buyers of safe, high-quality, and regulatory-compliant products.
Customer Testimonials
While formal testimonials are not publicly available, Rasaku’s consistent product demand and recurring orders across multiple geographies indicate strong customer satisfaction.
"Rasaku's coconut cream performs consistently in our ready meals—it’s creamy, shelf-stable, and cost-effective."
– Food Manufacturer, UAE
"Their powder formats are convenient and reliable for our bakery production."
– Bakery Ingredient Supplier, Malaysia
Major Achievements
- Developed one of Malaysia’s most recognizable coconut ingredient brands
- Exported to more than 20 international markets under the Rasaku label
- Participated in major trade fairs such as Gulfood and THAIFEX
- Expanded into organic coconut oil and clean-label cooking ingredients
Rasaku Marketing Sdn Bhd exemplifies Malaysia’s strength in coconut processing and food exports, delivering high-quality, versatile, and competitively priced products to global markets under a trusted brand.