Pioma Industries Pvt. Ltd. – Home of Rasna, India’s Leading Beverage Brand
About Pioma Industries Pvt. Ltd.
Pioma Industries Pvt. Ltd. is the manufacturer and global distributor of Rasna, one of India’s most iconic beverage brands. Headquartered in Ahmedabad, India, the company has been a market leader in instant beverage powders and syrups for over four decades. Rasna is known for affordable, high-quality, and flavorful drink mixes, with a presence in over 60 countries worldwide.
With state-of-the-art production facilities, global R&D investments, and a strong distribution network, Pioma Industries continues to innovate in the food and beverage sector, expanding into milkshake mixes, instant tea, snacks, and ready-to-drink beverages.
Core Product Offerings
Pioma Industries has built a diverse portfolio of instant beverages, ready-to-drink products, and culinary solutions:
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Instant Drink Powders:
- Orange, Mango, Pineapple, Lemon – Classic and best-selling fruit drink mixes
- Fortified Vitamin C Variants – Health-focused drink powders enriched with essential nutrients
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Milkshake Mixes:
- Chocolate, Strawberry, Vanilla – Designed for quick preparation with milk
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Squashes & Syrups:
- Rose Syrup, Lemon Squash, Orange Squash – Concentrated fruit-based syrups for multi-purpose use
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Ready-to-Drink Beverages:
- Fruit Juices, Flavored Water – Expanding into pre-packaged, preservative-free drinks
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Culinary Products:
- Pickles, Chutneys, Curries, Gravies – Leveraging traditional Indian recipes for export markets
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Snacks:
- Namkeens, Extruded Snacks – Complementing its beverage range with authentic Indian snacks
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Instant Tea Mixes:
- Masala Tea, Lemon Tea – Instant, flavorful tea mixes for quick preparation
Pioma Industries ensures that all products are made with high-quality ingredients, natural fruit extracts, and innovative formulations, catering to diverse consumer preferences.
Unique Selling Proposition (USP)
- India’s #1 Soft Drink Concentrate Brand: Rasna dominates the instant beverage category in India.
- Affordable & Value-Driven: Rasna provides the lowest cost per glass beverage solution, making it an economical yet high-quality choice.
- Global Reach: Exports to over 60 countries, including the Middle East, Africa, Asia, and Europe.
- Health & Nutrition Focus: Many products are fortified with vitamins and minerals, supporting immunity and hydration.
- Strong Brand Recall: With over 40 years in the market, Rasna is a trusted household name in India and abroad.
Market Presence & Distribution Network
Pioma Industries has a strong domestic and international presence, ensuring widespread availability of Rasna products:
- India: Available in supermarkets, general stores, and online platforms.
- International Markets: Presence in Asia, Africa, the Middle East, Europe, and North America.
- Retail & Wholesale Distribution: Works with major global retailers, supermarket chains, and foodservice providers.
- E-commerce Expansion: Available on Amazon, Flipkart, and direct-to-consumer online platforms.
Certifications & Compliance
Pioma Industries ensures the highest quality and safety standards, holding multiple international certifications:
- ISO 22000:2018 – Food Safety Management System
- HACCP (Hazard Analysis & Critical Control Points) Certified
- FSSAI (Food Safety and Standards Authority of India) Approved
- Halal & Kosher Certified Products – Catering to global dietary preferences
- U.S. FDA Compliance – Enabling export to the U.S. market
These certifications ensure consistent quality control, product safety, and international trade compliance.
Customer Testimonials
Rasna continues to be a consumer favorite, receiving positive feedback worldwide:
- “The best instant drink mix we have used. Great taste, affordability, and perfect for family use.” – Retailer, UAE
- “Rasna has been a part of our childhood, and it still remains the most refreshing summer drink.” – Consumer, India
- “As a distributor, we appreciate Rasna’s consistent product quality and brand strength in global markets.” – Distributor, Africa
Achievements & Recognition
- Market Leader in India’s Instant Beverage Segment – Over 80% market share in powdered drink mixes.
- Brand Presence in 60+ Countries – A leading Indian beverage brand in global markets.
- Recognized for Innovation in Food & Beverage at industry expos and international trade fairs.
- Multi-Million Dollar Annual Turnover, with steady year-on-year growth.
Pioma Industries Pvt. Ltd. continues to redefine the beverage industry, delivering affordable, high-quality, and globally loved drink solutions.
Pioma Industries Pvt. Ltd. – The Name Behind Rasna, India’s Most Loved Beverage!
