Rattan Organic Foods Private Limited, headquartered in Jaipur, India, is a leading manufacturer and global exporter of certified organic food and herbal wellness products under the renowned brand Nutriorg. With a deep commitment to sustainable farming, Ayurveda, and nutritional science, the company produces a diverse portfolio of natural products that support holistic well-being and conscious living.
Core Business
Rattan Organic Foods operates across two primary business verticals—Ayurveda & Herbal wellness and Organic Food products. The company integrates vertically from organic cultivation on their own farms to in-house processing, packaging, and distribution. This ensures complete traceability, purity, and compliance across their value chain.
Product and Service Offerings
-
Herbal Juices
- Aloe Vera Juice
- Amla Juice
- Noni Juice
- Diabetic, Ortho, Obesity Care Juices
- Triphala Juice
-
Herbal Powders
- Amla, Tulsi, Neem Leaves, Safed Musli Powder
- Wheatgrass Powder
- Senna Leaves Powder
- Triphala Powder
-
Organic Foods
- Organic Red Rice, Quinoa, Millets, Oats
- Organic Pulses & Cereals
- Jaggery Powder
-
Oils & Ghee
- Virgin Coconut Oil, Mustard Oil, White Sesame Oil
- A2 Rich Desi Gir Cow Ghee
-
Herbal Teas & Supplements
- Herbal Teas
- Lifestyle Management Supplements
-
Spices & Blends
- Organic Masala Blends (e.g., Rasam Masala)
- Whole and Powdered Spices
-
Dry Fruits & Seeds
- Almonds, Cashews, Pumpkin Seeds, Flax Seeds
-
Breakfast Items
- Nutritious cereals, mixes, and breakfast alternatives
Specialisation and Unique Value Proposition
- Certified Organic Supply Chain: USDA Organic, India Organic, and EU Organic certified ingredients
- Vertically Integrated Farming: Owns organic farms in Rajasthan and MP ensuring full ingredient traceability
- Ayurvedic Expertise: Combines modern food technology with ancient Indian Ayurveda
- Brand Equity with Nutriorg: A rapidly scaling wellness brand in Indian and export markets
Target Market
- Health-conscious Consumers: Across India and globally
- Retail Chains and Health Stores: Organic food distributors and retail brands
- Exporters and Importers: Wellness and organic product distributors worldwide
- Institutional and E-commerce Buyers: Hotels, hospitals, gyms, and online wellness stores
Capabilities
- Owns certified organic farmlands exceeding 100+ acres
- GMP-compliant manufacturing unit with modern packaging lines
- Over 300+ certified organic products in its portfolio
- Direct-to-consumer presence through e-commerce and retail partnerships
Financial Overview
Privately held, Rattan Organic Foods is estimated to have a revenue scale of ₹30–50 crore (~$3.5–6 million), fueled by growing health awareness, export demand, and online sales through their Nutriorg brand platform.
Shipment and Export Track Record
- Export presence in 20+ countries, including UAE, USA, UK, Sri Lanka, and Bangladesh
- Primary exported items include organic herbal juices, ghee, coconut oil, herbal powders
- Compliant with HS Codes: 13021919, 04059020, 09041110, 10061090
Certifications and Compliance
- USDA Organic
- India Organic (NPOP)
- EU Organic
- GMP Certified Facility
- FSSAI Licensed
- ISO 22000 and HACCP Food Safety Management (under process)
Customer Testimonials
- “Nutriorg juices and powders are among our top organic sellers in the Middle East.” — Distributor, Dubai
- “Their organic farming story and product transparency are excellent.” — Nutritionist, Mumbai
Major Achievements
- Developed and commercialized over 300 SKUs in the organic health food and herbal wellness category
- Operates under one of India's fastest-growing D2C organic wellness brands—Nutriorg
- Featured in leading Indian health expos and organic food summits
- Supplier to national retailers and wellness chains across India
Rattan Organic Foods Private Limited continues to pioneer the organic and Ayurvedic wellness movement in India by promoting farm-to-table traceability, authentic formulations, and healthy, sustainable nutrition for all.
