Exhibiting at Thaifex - Anuga Asia 2025

Richy Group Joint Stock Company, headquartered in Hanoi, Vietnam, is a leading confectionery manufacturer and distributor with a diverse product portfolio and a strong international footprint. Since its establishment in 2001, Richy has rapidly grown into one of Vietnam's most recognizable food brands, known for its high-quality snacks, biscuits, and rice-based confectioneries that align with global standards and consumer trends.

Core Business and Offerings

Richy Group operates across manufacturing, domestic distribution, and export of a wide range of confectionery and snack products. The company’s operations span:

• Confectionery Manufacturing: A state-of-the-art factory system equipped for large-scale production.
• Domestic Market Distribution: Supplying over 200,000 retail points in Vietnam.
• International Trade: Exporting to more than 30 countries globally, including the USA, Japan, Korea, and the EU.

Product Portfolio

Richy's extensive range includes:

• Rice Crackers:

  • Jinju Korean-style Rice Cake
  • Richy Rice Cracker

• Butter Waffles:

  • Karo Butter Waffles
  • Majestic Butter Waffles

• Oatmeal Snacks:

  • Oatmeal Mini Bite
  • Richy Cheese-flavored Oatmeal

• Cream Cakes & Biscuits:

  • Kenju Nougat Cream Cracker
  • Merry Biscuits
  • Wismo Biscuit Sticks
  • Peppie Pie

These products are distributed under well-known in-house brands including Richy, Karo, Jinju, Kenju, and Peppie.

Specialization and USP

Richy Group is recognized for:

• Combining Western and Asian flavors to cater to diverse international palates.
• Strong branding and premium packaging standards suitable for both retail and gifting markets.
• OEM capabilities supporting private-label production for global partners.
• International Certifications: Products comply with ISO, HACCP, and Halal standards, ensuring access to multiple regulated markets.

Financials

Richy Group is one of the few Vietnamese confectionery companies that has scaled both domestically and internationally. Based on industry reports:

• Annual revenue: Estimated between $40 million to $60 million
• Export revenue: Accounts for approximately 40% of total turnover
• Manufacturing capacity: 3 major factories with high automation levels

Shipment Records

Richy is a frequent exporter, with significant presence in:

• North America (USA, Canada)
• Asia (Japan, South Korea, Singapore)
• Europe (Germany, Netherlands, UK)

According to trade data platforms and customs records:

• Average export containers: Over 600 containers annually
• Top products exported: Butter waffles, rice crackers, cream biscuits
• Key partners: Retail chains, ethnic distributors, and supermarket private labels

Target Market

Richy targets both domestic and international segments including:

• Retail supermarket chains
• Ethnic food stores and importers
• Gift product retailers
• Health-conscious consumers seeking rice and oatmeal-based snack options

Capabilities

Richy Group’s capabilities include:

• Advanced production technology for confectionery and baked snacks
• In-house design and packaging for brand customization
• International logistics coordination for container exports and customs compliance
• R&D team focused on flavor innovation and nutritional enhancement

Certifications and Compliance

Richy holds several key international certifications:

• ISO 22000 – Food safety management
• HACCP – Hazard analysis and critical control points
• HALAL – Certification for Muslim-majority markets
• FDA-compliant – For exports to the USA

These certifications validate their global readiness and quality standards.

Customer Testimonials

While direct customer testimonials are limited in public domains, Richy's consistent presence in trade shows such as THAIFEX, Vietnam Foodexpo, and international exports showcase its strong client relationships and brand trust.

Major Achievements

• Top 10 Vietnamese Exporters of Confectionery (2019–2023)
• THAIFEX 2024 Product Launch: Showcased their Jinju Rice Cracker line
• National Brand Recognition: Certified as a "Vietnamese High-Quality Goods Enterprise"
• Global Distribution Network: Present in over 30 countries with expanding footprints in Europe and Asia-Pacific

Richy Group Joint Stock Company exemplifies the modernization of Vietnamese food manufacturing, balancing heritage flavors with global appeal. Their growing brand equity, export success, and high production capacity make them a reliable partner for global distributors and retailers in the snack and confectionery industry.