Product Offerings
Product Categories:
Rice-Based Products
Products:
Rice Bran Oil, Sang Yod Maung Phatthalung Rice, Sang Yod Rice Crackers
Richy Rice Products Co., Ltd., based in Phatthalung, Thailand, is a specialized rice processor and exporter focused on premium Thai rice and value-added rice products. With a strong emphasis on health, heritage, and sustainability, the company plays a pivotal role in promoting Sangyod Phatthalung rice—a geographically indicated (GI) rice variety known for its nutritional properties and unique flavor profile.
Core Business and Offerings
Richy Rice Products Co., Ltd. operates in the processing, packaging, and export of niche Thai rice products. The company integrates traditional knowledge with modern food safety standards to deliver high-quality rice and rice-based health products.
Product Portfolio
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Sangyod Rice Varieties:
- White Sangyod Phatthalung
- Brown Sangyod Phatthalung
- Coarse ground Sangyod rice
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Rice Crispy Sangyod: A healthy snack product made from GI-certified rice.
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Set Health Gift Boxes: Premium health gift sets combining various rice and grain products, often used in festive and corporate gifting.
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Rice Bran Oil:
- Hexane-free certified
- Cold-pressed method preserving antioxidants and nutrients
These offerings align with increasing global demand for whole grains, functional foods, and clean-label health products.
Specialization and USP
Richy Rice Products differentiates itself through:
- Focus on GI-certified Sangyod Phatthalung rice, promoting regional agricultural heritage.
- Health-conscious product line appealing to wellness-oriented consumers.
- Use of natural, chemical-free processing techniques including hexane-free oil extraction.
- Cultural packaging and branding strategies that enhance gifting appeal.
This focus on niche rice products positions the company uniquely among Thailand’s rice exporters.
Financials
As a small to medium-sized enterprise with a focused product line, Richy Rice Products operates within an estimated revenue range of:
- Annual revenue: $500,000 to $2 million
- Primary cost centers: Rice sourcing, packaging, and certifications
- Profit margins: Higher than commodity rice due to value-added branding and specialty positioning
Shipment Records
Export data on Richy Rice Products is limited, indicating a boutique-scale operation. However, the company is actively involved in regional trade exhibitions and collaborates with Thai government agencies to access export markets.
- Estimated shipments: 5–20 containers annually
- Target markets: ASEAN countries, Japan, Europe, niche health food importers
Target Market
Richy Rice Products Co., Ltd. serves the following segments:
- Health food retailers and specialty organic stores
- Ethnic and Asian grocery distributors
- Corporate gifting companies looking for cultural and health-centric products
- Wellness consumers demanding clean-label, GI-certified rice products
Capabilities
The company’s strengths include:
- On-site processing and packing facilities in southern Thailand
- Integration with local farming communities for Sangyod rice sourcing
- Flexible manufacturing for small batch production and custom gift sets
- Certified oil extraction and food safety practices
Certifications and Compliance
Richy Rice Products holds or aligns with the following certifications:
- GI (Geographical Indication): Official Thai GI mark for Sangyod rice
- Hexane-free certified for oil extraction
- Likely adheres to GMP and HACCP practices, standard in Thai rice processing
Customer Testimonials
While no formal testimonials are published online, the company’s active engagement on social media and participation in national exhibitions indicates strong domestic brand recognition and customer trust.
Major Achievements
- Promotion of Sangyod Phatthalung rice as a heritage Thai grain on global platforms
- Introduction of rice-based gift products into Thailand’s growing health gift segment
- Collaboration with regional agricultural agencies to boost GI product exports
- Halal compliance allowing market access in Southeast Asia and the Middle East
Richy Rice Products Co., Ltd. is a distinctive player in the Thai rice industry, combining regional identity, health innovation, and artisanal product development to create impactful offerings for conscious consumers worldwide.