Ringier Trade Media Ltd. (深圳荣格广告有限公司), headquartered in Hong Kong with major operations in mainland China, is a leading B2B industrial media company serving professionals across Asia through integrated publishing, digital platforms, and events. As part of the global Swiss-based Ringier Group, the company delivers high-quality content and business opportunities across a spectrum of vertical industries.
Brief History
Founded in 1998, Ringier Trade Media Ltd. has grown from a traditional print publisher to a multi-platform media house that connects manufacturers, suppliers, and buyers through its award-winning print magazines, online portals, and face-to-face events. With over two decades of industry expertise, the company is recognized for its in-depth market knowledge and deep relationships within the industries it serves.
Core Business
Ringier Trade Media’s core business lies in providing industry-specific information and marketing solutions to support industrial innovation and procurement. Its business scope includes:
- Print and Digital Publications
- Technical Webinars and Conferences
- Industry Portals and Supplier Directories
- Lead Generation and Advertising Services
- Market Intelligence and Content Creation
These services are tailored to support professionals in sectors such as manufacturing, automotive, packaging, food & beverage, personal care, and plastics.
Product and Service Offerings
1. Publications
Ringier publishes over 20 industry-leading magazines (both in English and Chinese) across categories:
- International Plastics News for China
- International Metalworking News for Asia
- FoodPacific Manufacturing Journal
- International Coatings News for China
- International Personal Care News for Asia
- Automotive Manufacturing & Design
Each title includes industry news, case studies, market trends, and supplier information, distributed both in print and via digital e-magazines.
2. Events and Conferences
Ringier organizes numerous specialized events annually:
- Asia Food and Beverage Summit
- Plastics & Rubber Tech Forum
- Coatings & Inks Technology Forum
- Smart Manufacturing Summit
These conferences are designed to connect thought leaders, researchers, and business executives, facilitating knowledge sharing and strategic partnerships.
3. Digital Media and Portals
Ringier’s flagship platform, IndustrySourcing.com, receives over 4 million page views annually and supports:
- Digital editions of magazines
- Supplier directories and product catalogs
- Technical videos and whitepapers
- Online webinars and live events
Their mobile app provides real-time access to updates, enhancing audience engagement across Asia-Pacific.
Specialisation and Core USP
Ringier's key strength lies in multi-platform, bilingual content delivery that integrates editorial expertise, visual storytelling, and lead generation tools. The company’s data-driven audience targeting and industry-specific segmentation allow advertisers and exhibitors to reach highly qualified B2B audiences.
Its ability to support industrial decision-makers through actionable insights, technology-focused content, and real-time sourcing capabilities distinguishes it as a premium media partner in the Asian manufacturing landscape.
Financial Strength
As a subsidiary of the Ringier Group — a multinational media enterprise with over CHF 1 billion in annual revenues — Ringier Trade Media Ltd. benefits from strong financial backing and operational stability. The parent company operates across 19 countries, lending credibility and infrastructure support to its Asian operations.
While specific revenues for the Asian division are not publicly disclosed, the company’s consistent publication schedule, advertiser renewals, and expanding event portfolio indicate a solid and growing revenue base.
Shipment and Trade Data
As a media and event organization, Ringier Trade Media Ltd. does not engage in physical product shipments. However, its supplier directory lists over 5,000 verified manufacturers and solution providers, acting as a trade-enabling platform across industries.
Key verticals with significant sourcing activity include:
- Plastics and Polymers
- Food Processing Equipment
- Personal Care Ingredients
- Metalworking Tools
- Automotive Components
Through its platform, the company has facilitated B2B transactions and inquiries amounting to thousands of qualified leads monthly.
Target Market
Ringier Trade Media serves a wide spectrum of industrial sectors:
- Manufacturing & Processing
- Food & Beverage
- Plastics & Rubber
- Automotive & Mobility
- Personal Care & Cosmetics
- Packaging & Printing
- Industrial Automation & Robotics
Its primary audience includes R&D professionals, procurement managers, production engineers, and business executives located across Greater China, Southeast Asia, India, and the Middle East.
Capabilities
- 20+ Industry-specific Print & Digital Publications
- Full-scale Conference & Webinar Production
- Advanced Digital Ad & Email Marketing Systems
- In-house Editorial and Market Research Teams
- Bilingual Content (English/Chinese) Production
The company also offers customized content marketing, video production, and supplier onboarding services for digital marketplaces.
Certifications and Compliance
While traditional media companies do not require manufacturing-related certifications, Ringier complies with regional publishing standards and data protection policies, ensuring ethical marketing practices and accurate editorial representation.
Ringier has also received industry recognition, including:
- Asia Media Awards - Best B2B Media Brand
- Gold Ink Awards for Magazine Design and Content
Customer Testimonials
Many industry advertisers have cited Ringier Trade Media's ability to generate high-quality leads and brand visibility across niche industrial segments. Repeat advertisers include multinational corporations and mid-sized manufacturers from Germany, Japan, the USA, and across ASEAN.
Major Achievements
- Over 1 million subscribers across print, email, and digital platforms
- 4 million+ annual page views on IndustrySourcing.com
- 20+ annual industry conferences and exhibitions
- 25 years of consistent publishing and event service across Asia
- Partner to global trade shows such as CHINAPLAS, CPhI, and ProPak Asia
Ringier Trade Media Ltd. continues to empower Asia’s industrial sector by delivering credible, targeted, and timely information that drives innovation, sourcing, and strategic growth for manufacturers and suppliers alike.
