Exhibiting at Asia Fruit Logistica 2025

Rivoira Giovanni & Figli S.p.A. is one of Italy’s most prominent fresh fruit producers and exporters, headquartered in Verzuolo, Piedmont. Established in 1950, the company has grown into a key player in the European fruit industry, particularly known for its high-quality apples and kiwifruit. Rivoira operates across the entire supply chain—from orchard management to post-harvest handling and international distribution—ensuring quality, freshness, and traceability in every product.

Core Business

The core operations of Rivoira focus on the cultivation, packaging, and international export of top-tier fruit varieties. The company has invested heavily in orchard innovation, eco-sustainability, and varietal development. Its strategic location in the Cuneo province, with optimal climate and fertile soil, enables the production of premium fruit with a long shelf-life and high nutritional value.

Product and Service Offerings

Rivoira offers a diverse product portfolio across the fruit category:

• Apples

  • Rivoira standard apples
  • Club apples: Ambrosia™, Samboa™, Modì™
  • Zero residue apples: Focused on sustainability and minimal chemical usage

• Kiwifruit

  • Green kiwifruit
  • Golden kiwifruit under the Kiwi Uno brand

• Stone Fruits

  • Peaches and nectarines grown in select areas of northern Italy

• Cherries

  • Seasonal offering targeting premium European retail markets

The company also provides integrated logistics, custom packaging solutions, and private-label branding for international retail partners.

Specialization and USP

Rivoira's competitive edge is built on:

• Club variety licensing: One of the few Italian companies with rights to grow and market premium varieties like Ambrosia™ and Samboa™
• Zero Residue program: Aimed at reducing chemical residues while maintaining shelf life and taste
• Kiwi Uno Consortium: Collaboration to develop and market premium golden kiwis with superior sweetness and storage capacity
• Post-harvest infrastructure: Automated packing lines, controlled atmosphere storage, and rapid cold chain logistics

The company also emphasizes sustainable farming practices, including low-input irrigation, biological pest control, and integrated nutrient management.

Financials and Export Insights

While Rivoira does not publish full financials, available market data provides significant insights:

• Annual Production Volume: Over 200,000 metric tons of fruit
• Orchard Area: More than 2,000 hectares under cultivation
• Storage Capacity: 80,000+ tons in controlled atmosphere facilities
• Top Export Destinations: Germany, UK, UAE, India, China, Russia
• Distribution Channels: Retail chains, wholesalers, and foodservice providers

Rivoira exports account for over 60% of its total production volume, supported by a global logistics network and export-ready packaging lines.

Target Market

Rivoira targets a broad but quality-focused customer base:

• Retail Chains: In Europe, Middle East, and Asia
• Importers & Distributors: Seeking premium and club variety apples
• Wholesalers: Focused on fresh market and foodservice demand
• E-commerce Platforms: Engaged in partnerships with Italian and Asian online grocery platforms

The company strategically segments markets based on consumer preferences and consumption habits, offering tailored varietals and packaging formats.

Capabilities

• Post-harvest Technology: Sorting, grading, and cold chain systems across three packing centers
• Research & Development: Collaboration with breeding programs for new variety development
• Sustainability Initiatives: Soil health monitoring, renewable energy use, and water conservation
• International Certifications: Ensuring compliance with multiple food safety regulations
• Innovation in Club Varieties: Rights to grow and commercialize several exclusive apple cultivars

Certifications and Compliance

Rivoira ensures the highest levels of compliance with international and national standards:

• GlobalG.A.P. Certified
• GRASP (Risk Assessment on Social Practices)
• IFS Food Certification
• BRCGS Certification
• Zero Residue Protocols aligned with EU MRL regulations
• Traceability Systems for each batch from orchard to shelf

These certifications enhance market access and build trust with retailers and consumers alike.

Customer Testimonials

“Rivoira’s Ambrosia apples consistently outperform in taste tests and customer satisfaction surveys. Their zero residue approach aligns perfectly with our sustainability goals.”
— Product Manager, Organic Retailer – Germany

“Working with Rivoira has streamlined our sourcing of premium apples for multiple Asian markets. Their logistics and quality control are unmatched.”
— International Sourcing Director, Fruit Import Group – Hong Kong

Major Achievements

• Licensing of exclusive apple varieties including Samboa™ and Ambrosia™ for European and Asian distribution
• Founding member of Kiwi Uno Consortium, strengthening Italy’s position in the golden kiwi segment
• Zero Residue Apple Program launched across 500+ hectares, a benchmark in sustainable horticulture
• International Retail Partnerships: Supplying major European and Middle Eastern supermarket chains
• Continuous Export Growth: Expanded to over 30 countries, including high-growth markets like India and China

Rivoira Giovanni & Figli S.p.A. continues to redefine quality in the European fruit export market by combining tradition with innovation. With a focus on premium varietals, sustainability, and end-to-end quality control, the company remains a preferred partner for global fresh produce buyers.