Product Offerings
Product Categories:
fruits and vegetables, Fruits, Healthy Snacks
Products:
Rockit Miniature Apples, Fresh Apples, Miniature Rockit™ Apples
Product Gallery:
Rockit Global Limited, headquartered in Hastings, New Zealand, is the innovator behind Rockit™ Apple — the world’s first miniature apple specifically bred and marketed as a healthy, convenient snack. Born from an idea to combine nutrition with novelty, Rockit™ has evolved into a global fresh produce success story, with distribution in over 30 countries and rapidly growing brand awareness in premium retail and convenience channels.
Core Business
Rockit Global's business model is centered around:
- Breeding, growing, and marketing Rockit™ apples
- Exporting and distributing snack-sized apples globally
- Brand development and retail marketing to position apples as a lifestyle product
- Managing a licensed grower network across New Zealand and international territories
Rockit’s vertically integrated approach allows them to control quality, innovation, and customer experience from orchard to shelf.
Product and Service Offerings
Core Product
- Rockit™ Apple:
A patented, naturally-bred miniature apple variety packaged in portable, recyclable tube packs. Rockit™ apples are crisp, sweet, and specifically bred to remain small while delivering the same nutritional benefits of full-sized apples.
Packaging Innovation
- Tube packaging: Stackable, tamper-proof, and visually appealing, designed for convenience and retail shelf impact
- Multipacks and seasonal branding: Designed for on-the-go consumers, school lunches, and impulse purchases
Service Offerings
- Global grower licensing and support
- Retail and consumer marketing tailored for each international market
- Supply chain and cold-chain logistics management for fresh delivery
- Digital consumer engagement and promotional campaigns
Specialization and USP
Rockit Global stands out in the global fruit industry through:
- World-first patented snack-sized apple
- Premium branding in a traditionally commodity-based apple market
- Disruptive packaging aligned with convenience food categories
- Licensing model that allows controlled global expansion while maintaining brand and quality integrity
- Lifestyle branding: Rockit™ is marketed as a premium health snack rather than just fresh produce
This combination of variety innovation, brand storytelling, and retail-ready packaging redefines the apple as a competitive product in the health snack segment.
Financials and Export Insights
Though private, Rockit Global has publicly shared significant growth data:
- Annual Revenue (2023): Over NZD $100 million
- Apples Sold (2023): Over 200 million apples globally
- Growth Rate: CAGR of 30%+ over the past 5 years
- Global Markets: Present in 30+ countries including China, USA, UAE, India, Singapore, Australia, UK
- Top Retail Partners: Carrefour, Costco, CitySuper, Woolworths, Amazon Fresh, 7-Eleven
- Volume Forecast (2027): Over 400 million apples annually based on new plantings and yield projections
Rockit has significantly expanded orchard development in New Zealand’s Hawke’s Bay and licensed plantings in the USA, UK, Australia, France, and China.
Target Market
Rockit Global targets:
- Health-conscious consumers seeking low-calorie, portable snacks
- Busy professionals, parents, and children needing healthy on-the-go options
- Retailers and convenience stores aiming for high-margin, fast-moving produce SKUs
- E-commerce grocery platforms focused on functional and premium snack categories
The product positioning overlaps between fresh produce and FMCG (Fast-Moving Consumer Goods), offering strategic advantage across channels.
Capabilities
- Dedicated Innovation Campus in Hawke’s Bay, NZ, for R&D and post-harvest tech
- In-house marketing and global brand team executing multi-lingual campaigns
- Fully integrated packing facility capable of processing 400+ apples per minute
- Smart orchard systems using drone surveillance, irrigation tech, and data analytics
- Global licensing program: Managed via exclusive planting rights and grower agreements
Certifications and Compliance
Rockit Global meets and exceeds global food safety standards:
- GlobalG.A.P. Certified Growers
- BRCGS Food Safety Certification for packing and post-harvest handling
- Sustainable Farming Practices in compliance with New Zealand’s environmental framework
- Packaging Innovations that use recyclable plastics and compostable alternatives under development
Traceability systems are built into every step of the production and distribution pipeline.
Customer Testimonials
“Rockit apples are an absolute hit in our stores. They're easy to merchandise and attract health-conscious shoppers of all ages.”
— Produce Manager, Retail Chain – Singapore
“This is the first apple I’ve seen where customers treat it like a lifestyle snack. It bridges the gap between produce and CPG.”
— Distributor, UAE
Major Achievements
- Named New Zealand’s Exporter of the Year (2021)
- Established Rockit™ as a global fruit brand, not just a variety
- Opened $50 million post-harvest facility in Hastings to scale global supply
- Achieved 200 million apples sold milestone in 2023
- Successfully entered high-barrier markets like China, India, and UAE with tailored marketing
- Ranked among New Zealand’s fastest-growing privately owned companies (Deloitte Fast 50)
Rockit Global Limited continues to innovate at the intersection of horticulture, consumer marketing, and global food trends. By transforming the apple into a premium, snackable, and brandable product, Rockit is setting new standards in the produce industry worldwide.