Exhibiting at CMPL Expo 2025

ROOTS Hair & Beauty Pvt. Ltd. is a pioneering Indian company in the beauty and personal care industry, known for its commitment to innovation, quality, and premium grooming experiences. Headquartered in Mumbai, the company has established itself as a trusted name among consumers and professionals alike, offering a wide range of hair styling tools, personal care appliances, and accessories.

Brief History

Established in 1995, ROOTS Hair & Beauty Pvt. Ltd. began its journey with a vision to introduce professional-grade grooming tools and accessories to the Indian market. Over the years, the company has grown into a major player, consistently expanding its product line to cater to both individual consumers and professional salon markets. It is led by Shahzad Lookman Qadir and Tasneem Shahzad Qadir, whose strategic vision has shaped the company into a leading name in the grooming and personal care segment.

Core Business

ROOTS operates as a manufacturer, importer, and distributor of personal grooming products and salon equipment. Its products are designed to meet the daily grooming needs of individuals while also providing high-performance solutions for beauty professionals. The company’s offerings range from basic hair combs and brushes to advanced hair styling appliances and electric foot care tools.

Product and Service Offerings

ROOTS’ portfolio is divided into several key product segments:

• Hair Styling Tools

  • Hair Dryers
  • Hair Straighteners
  • Hair Tongs
  • Curling Irons

• Hair Accessories

  • Combs and Brushes
  • Hair Clips and Pins
  • Hair Styling Kits

• Personal Care Appliances

  • Peditrix Electric Foot Files
  • Nail Care Tools

• Professional Salon Equipment

  • Wottabrush Series
  • The Glam Series
  • Professional Classic Brushes

In addition, ROOTS is the official distributor of internationally acclaimed brands such as Elchim, enhancing its reputation for quality and global standards.

Specialisation and Core USP

ROOTS distinguishes itself through:

• Premium Quality Materials: Products made with advanced polymers, high-grade bristles, and ergonomic designs.
• Professional Endorsements: Trusted by salons and stylists across India.
• Innovative Product Lines: Introduction of unique series like Wottabrush and Peditrix Foot Files.
• Pan-India Availability: Wide retail presence through beauty stores, e-commerce platforms, and professional salons.

Financials

While detailed financials remain private, ROOTS Hair & Beauty Pvt. Ltd. maintains a strong market presence:

• Operating in India for over 25 years
• Distributing across 500+ cities
• Serving a customer base of over 1 million retail and professional users
• Partnership with major e-commerce portals like Nykaa, Amazon, and Flipkart

Shipment Data

Although ROOTS primarily focuses on the domestic Indian market, it is also active in select export markets via strategic distributor partnerships:

• Exporting select SKUs to Middle East and Southeast Asia
• Distribution collaborations with beauty product importers in UAE and Singapore

Target Market

ROOTS targets both B2B and B2C segments:

• B2B: Professional beauty salons, spas, and wellness centers
• B2C: Beauty-conscious consumers shopping through retail and online platforms
• Institutional Buyers: Hospitality industry and cosmetology training centers

Capabilities

• In-house design and quality control teams
• ISO-compliant manufacturing partnerships
• Ability to customize product ranges for distributors and brands
• Rapid scalability and logistics through centralized Mumbai operations

Certifications and Compliance

• Follows BIS (Bureau of Indian Standards) for electronic appliances
• Complies with Import Quality Control Orders by Indian Customs
• Adheres to global safety and packaging standards for international exports

Customer Testimonials

"The Roots brushes and Elchim dryers are indispensable in our salon. Reliable, durable, and stylish—everything a professional needs."
— Senior Stylist, Jean-Claude Biguine India

"Peditrix foot file is a game-changer in personal grooming. Easy to use and salon-like results at home!"
— Verified User, Amazon India

Major Achievements

• Recognized as a Top Brand in Beauty Tools at the Nykaa Femina Beauty Awards
• Exclusive India distributor for Elchim, the Italian professional hairdryer brand
• Completed 25 years in business in 2020, marking a milestone in Indian beauty tech
• Featured in multiple beauty expos, including Professional Beauty India and CosmoTech