RoxiSpice, based in Reno, Nevada, USA, is a trailblazer in beverage presentation systems and drinkware accessories. The company is best known for revolutionizing drink aesthetics through its patented rim spice systems, dry ice cocktails, and custom flavoring solutions tailored for high-end hospitality venues, bars, nightclubs, and event professionals.
Company Overview
Founded and led by Marc, RoxiSpice delivers a full suite of products that transform ordinary drink service into a premium sensory experience. The company blends culinary creativity with cutting-edge beverage tools to enable unique presentation enhancements for cocktails and non-alcoholic beverages.
RoxiSpice systems are used globally by bartenders, mixologists, and venue operators looking to differentiate their beverage offerings through color, aroma, texture, and visual appeal.
Core Business Activities
RoxiSpice operates as a manufacturer and solution provider for:
- Drinkware rim flavoring and spice application tools
- Custom drink flavoring powders and liquid syrups
- Dry ice accessories for theatrical beverage presentation
- Integrated systems for high-volume hospitality environments
All products are designed and manufactured in the U.S., with a focus on innovation, safety, and theatrical presentation value.
Product Portfolio
RoxiSpice provides a comprehensive lineup of beverage enhancement systems and consumables:
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Drinkware Rim Spices
- Gold Sugar, Margarita Lime, Redberry, Bloody Mary Rim Spice
- Designed for cocktails, mocktails, and dessert beverages
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Rein Drink Mixes
- Custom Flavors, including Creamsicle (Orange Vanilla), Blue Raspberry
- Compatible with Cyclone7 and other beverage dispensing tools
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Drinkware Rim Tower System
- Patented rim application tower with multi-flavor cartridge support
- Includes syrup trays, spice cartridges, and drying system
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Cyclone7 Rein Maker
- High-speed flavor blending system for beverages
- Creates consistent flavor profiles with fast throughput
-
Roxi-Ice
- Gen 2 dry ice system for on-demand fog and cooling
- Includes Roxi-Ice Puck for single-use theatrical drink fogging
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Beverage Kits
- Quick Start System Kits for new users
- Introduction kits for event professionals and mobile bar services
Specialization and USP
RoxiSpice is unique in its offering of a complete sensory beverage enhancement ecosystem. Its key USPs include:
- Visual appeal through dry ice and colored rimming
- Patented rim spice tower for precise and hygienic application
- Customizable systems for flavor, color, and sensory customization
- Reusable and refillable cartridges supporting sustainable practices
RoxiSpice is the only brand that integrates rim spices, dry ice tools, and flavor dispensing under a unified presentation philosophy.
Financial Performance
As a niche market leader:
- Estimated annual revenue between $3 million and $5 million
- Serves over 1,200 hospitality businesses including major hotel chains, luxury event planners, and nightclub franchises
- Achieved double-digit growth (22%) in 2022 fueled by demand for Instagrammable beverage experiences
Shipment and Export Insights
- Ships domestically across the U.S. and internationally to 12+ countries
- Distribution channels include eCommerce, direct wholesale, and bar supply distributors
- Logistics supports regular shipments for high-volume operators and event caterers
- Product demand peaks in Q4 (holiday season) and Q2 (wedding/event season)
Target Markets
RoxiSpice’s customer base includes:
- Luxury hotels and resorts
- Bars, nightclubs, and speakeasies
- Event planning companies and wedding venues
- Mobile bar operators
- Theme parks and high-end cafes
The brand also appeals to bartending schools and culinary education institutions as part of mixology training programs.
Capabilities and Infrastructure
- Proprietary product design and engineering team
- Dedicated in-house manufacturing and QA operations in Nevada
- Flavor R&D and sensory development lab
- Integrated Shopify platform for DTC and B2B ordering
- Customer training and onboarding resources, including manuals and videos
Certifications and Compliance
- FDA-registered food contact components
- All consumables are Kosher certified
- Manufactured under Good Manufacturing Practices (GMP)
- Dry ice safety guides and usage protocols provided
Client Testimonials
“RoxiSpice made our cocktail program stand out from day one. Guests are wowed every time.”
— Bar Manager, Vegas Ultra Lounge
“The rim tower system is fast, clean, and customizable—our bartenders love the efficiency.”
— Director of Beverage, Boutique Hotel Group
Recognitions and Achievements
- Featured in Bar Business Magazine and Nightclub & Bar Media Group
- Used at Las Vegas Mixology Expo and Miami Cocktail Week
- Winner of Beverage Innovation Award 2021 for Presentation Systems
- Trusted by Hilton, Marriott, and independent hospitality groups
RoxiSpice continues to lead the beverage experience revolution, offering innovative tools and flavors that elevate the artistry, theatrics, and enjoyment of every drink served.
